The construction of new socialist countryside urgently needs conceptual renewal and technical support. Bookstores will start with carefully organizing the supply of goods and enriching marketing methods, actively establish close contact with major agricultural book publishing units in the country in combination with the actual needs of rural areas, always pay attention to and master the publishing information of publications related to the construction of new countryside, think about what farmers think and worry about, and timely organize the purchase of all kinds of books and electronic publications that farmers need to meet the variety needs of rural publications market. At the same time, focus on selecting a number of key books to carry out various marketing activities in the agricultural season, and strive to recommend key publications on new rural construction, the party's policy reading materials on new rural construction and various ideological and moral education reading materials to farmers' readers in time.
Organize a series of marketing activities such as "Discount Exhibition of Agricultural Books in the whole province" in bookstores in the province, make full use of the advantages of bookstores in the province that are close to the market, introduce the state and the policy of benefiting farmers in time, and send scientific and technological books suitable for farmers to read and learn to farmers' doorsteps. Through the marketing promotion of these key books, bookstores will enhance the leading role of the whole group system in the rural publishing market while serving the new rural construction, and achieve a "win-win" situation in serving the rural construction and enhancing the market competitiveness of the group.
Xinhua Bookstore, as the propaganda and cultural position of the Party and the government and the main channel of publication distribution, is the main force to promote the cultural construction of new countryside and expand the book distribution market in rural areas. What rural readers need are agricultural practical technical books and popular and easy-to-understand literary works. Bookstores will closely cooperate with various brand publishing units in China and our province, establish a bookstore cooperation mechanism, carry out a series of marketing activities on various themes, and distribute a number of rural practical technologies, planting technologies, breeding technologies and various publications on children, literature, art and drama suitable for rural readers.
The development level of rural education has a great and far-reaching impact on building a new socialist countryside and promoting the construction of a well-off society. Bookstores in the whole province will, with a high sense of responsibility, do a good job in the distribution of textbooks for primary and secondary school students in rural poverty-stricken areas, ensure the completion of the task of "collecting books before class, one for each", and make new contributions to the development of rural education in the whole province and the overall progress of rural society. At the same time, in order to develop rural human resources and cultivate modern farmers needed by modern agriculture, we cooperated with the group to publish and distribute rural vocational education, technical education, quality education and related training materials.
Xinhua Bookstore has strengthened the implementation of activities such as "sending books to the countryside" and cooperated with the implementation of the "Ten Thousand Villages Bookshelves Project" to deliver publications urgently needed by rural people to farmers in time, thus truly contributing to the construction of a new socialist countryside in our province.