Suning.cn is a new generation of B2C integrated e-commerce platform under Suning Group, covering traditional household appliances, 3C appliances, daily necessities and other categories, accounting for about 20% of the online shopping market in China, and it is one of the largest B2C websites for 3C household appliances in China. So what is the business philosophy of Suning. com? Let me give you an answer to the business philosophy of Suning. I hope it will help you.

Suning.cn's business philosophy

Integrate social resources and win-win cooperation; Meet the needs of customers, sincerely.

Suning. com Book Channel

Suning.cn Book Channel is one of the important channels newly developed in Suning.cn. It covers almost all bestsellers such as literature, children, academic culture, economic management, language, life, computer, psychological self-help, art, engineering technology, teaching AIDS, historical and military affairs, biographies and finance. There are 600,000 kinds of books online at one time, including literature and art museum, children's museum, life museum, education museum, social science museum, inspirational museum, economic museum and easy-to-buy book list, which makes readers have high quality.

Suning.cn, an e-commerce channel owned by Suning Appliance, officially launched a book channel, selling books in addition to household appliances, and threw them away three days ago? 0 yuan sells books for 72 hours? what's up Suicide? The promotion plan is announced, and the sales target for the first three days of the launch of the book channel is100000 yuan. Suning.cn Book Channel launched a large-scale price war when Suning offline stores opened. 0 yuan sells books for 72 hours? Activities. Li Bin, general manager of Suning.cn, introduced that during the period from June 5438+1October 3 1 to June 5438+065438+1October 2, as long as customers can easily buy 300 yuan's books in Suning, Suning.cn will return 300 yuan cash coupons, and customers can use the coupons to buy any kind of goods in Suning.cn without spending restrictions (300 yuan is for each). According to Suning.cn, according to the sales plan of 654.38+000000000 yuan three days after the launch of the book channel, it is estimated that only this activity will need to simultaneously invest 654.38+000000000 yuan in profit-making quota.

However, some people in the e-commerce industry pointed out that the large-scale book sales in Suning.cn are intended to increase website traffic at the expense of some profits, that is, to make money at a loss, and the amount returned in full this time (300 yuan per person per day) is only the regular promotion profit rate of 3C home appliances in Suning.cn, so the book channel in Suning.cn is more of a marketing lever. June 20 13 news, in order to verify the authenticity and validity of Suning's double-line parity, I randomly selected 12 pieces of common 3C household appliances from Suning.cn online and went to Suning Sanyuan Xiqiao Store for investigation. The results show that online and offline parity is not the antidote to Suning's dilemma.

Website construction in Suning.cn

? Suning.cn has Suning brand advantage, purchasing scale advantage of 100 billion yuan, service advantage of more than 3,000 after-sales service outlets covering more than 30 provinces 1000 distribution points, and continuous innovation advantage. ? Qian Daqun, Chairman and CEO of IBM Greater China, said. For the future of Suning.cn.

Market positioning exhibition strategy, Jin Ming, executive director of Suning Appliance Marketing Headquarters, said that Suning.cn has formulated a clear three-year development strategy, built it into an independent operation system in line with the Internet economy, and set up a B2C professional operation team with 1000 people, forming an operation mechanism featuring independent procurement, independent sales and * * * enjoyment of logistics services, focusing on commodity sales and serving consumers. At the same time, it cooperates with physical stores, positioning itself as service stores and auxiliary stores, providing consumers with product information, service status query and interaction, and as a new product experimental base, feeding back the research of consumers' shopping habits and preferences to suppliers for design, thus improving the flexible production and mass customization capabilities of the whole supply chain. According to Jin Ming, different from the linear growth mode of physical stores, Suning.cn can quickly form a nationwide sales scale, with a geometric growth. At the same time, relying on the existing offline national physical logistics and service network, Suning.cn can enjoy the existing resources and quickly establish its own profit model. According to the overall development expectation of the industry and its own development strategy, Suning.cn plans to occupy more than 20% of the home appliance online shopping market in China within three years, and become the largest 3C home appliance B2C website in China. It is understood that Suning B2C business has gone through four stages from preparation to development. Ten years ago, I first tried to graft the online shopping of the portal, but the main purpose was publicity; After that, I set up my own portal website and established the image of online sales. In the same period, the construction of offline physical networks continued to accelerate; With the establishment of national entity network and member database marketing, the online platform operation was initially started, and the experience optimization system platform was explored; Finally, under the background that the internal and external conditions are completely mature, online shopping and Suning chain network will be upgraded and promoted in an all-round way. Air force? All weapons take off.

As one of the best chain service brands in China, Suning has joined hands with the world's leading IBM company to build a mutually beneficial strategic cooperation situation, which has the strength to win the B2C market income to the maximum. It is planned to occupy more than 20% of the home grid purchase market in China within three years and become the largest 3C home appliance B2C website in China. Suning is also expected to become one of the best service brands in B2C industry.

Suning.cn is a brand-new website platform jointly developed with IBM, a leading partner in the industry, based on Suning Appliance's long-term accumulated rich retail experience and comprehensive platforms such as procurement, logistics and after-sales service. Without the support of physical stores, the virtual economy is difficult to develop. The advantage of Suning B2C is that it can combine the real economy and the virtual economy for common development.

201365438+1October 20th, Suning? Hong Haier? 20130,000 pregnant mothers and babies' love trip? The event was launched in Beijing. This is the first time that Suning has held a joint marketing activity since it acquired E-commerce Red Kids for $66 million in September 20 12. The two sides will jointly develop the maternal and child market in an all-round way. Li Bin, executive vice president of Suning.cn, said that the sales target of Red Kids in 20 13 years will reach 3 billion yuan. In fact, Suning.cn was insolvent as early as the first half of 20 12, and expansion was actually a bitter struggle. Burning money? Games, but Tesco is smarter, burning other people's money, the risk is transferred to suppliers, Tesco burns its own, and the risk is borne by shareholders.