With the rapid development of China's economy, every industry is facing fierce competition. As an enterprise, we must be alert to the market and be prepared for changes. Otherwise, in the face of crisis, we can be fearless and hope to survive in this unpredictable market.
We should not only do a good job in risk prediction, but also maintain the spirit of innovation, otherwise enterprises that do not persist in innovation will inevitably die. In recent years, with the rapid development of the Internet, the e-commerce industry is also rising step by step, and the competition among companies is fierce. There are dark horses that come from behind, and old horses that linger.
Talking about the e-commerce industry, the most famous one is Ma Dad's Alibaba. Its Tmall and Taobao go hand in hand and become the leader in the e-commerce industry. Of course, Liu is not to be outdone, his strength cannot be underestimated, and there are vipshop and so on. These are all washed and precipitated by the smoke of war and time.
Only in this highly competitive e-commerce industry can we gain a foothold. In this fierce struggle, the most regrettable thing for those who were eliminated was that the momentum suddenly entered Dangdang, which was favored by people. Twenty years ago, Dangdang and JD.COM started at the same time, and the subsequent development was even more sweeping.
It took only six years to make great strides, and the book sales exceeded 440 million, and the monthly maximum number of users exceeded 20 million. What a brilliant achievement. At that time, both sales volume and monthly users in JD.COM were not as good as Dangdang, or even less than a fraction of Dangdang. At that time, Dangdang was once considered as China's Amazon.
Judging from the development trend of that year, if it has been maintained until now, it can be said that it has changed the history of e-commerce in China. However, who would have thought that after thirty years in Hedong and thirty years in Hexi, Dangdang had fallen to the point where it could not persist in business and would sell itself cheaply. In 20 10, Dangdang was publicly listed on new york Stock Exchange.
Li Guoqing, the founder, privatized it in September 20 16 and successfully delisted it. At this time, the market value of Dangdang was only $536 million, which was less than one-fifth of the peak of $3 billion.
The founder of Dangdang once lamented that he was not as good as Liu. When people compare Dangdang with JD.COM, the market value of JD.COM, which Dangdang looked down upon, has now exceeded $58 billion.
On the other hand, the status quo of Dangdang cannot but make people feel sorry. Recently, Dangdang suddenly announced that it would sell itself to HNA for 7.5 billion yuan, which also indicates that there will be no Dangdang from now on, and Dangdang, once famous, will be completely submerged in this fierce and unpredictable e-commerce industry.
Dangdang pawned a book and lost a book, knowing that the profit of the book is very low. However, it is impossible to become bigger and stronger by relying on this single product with low innate cost performance as a signboard. Liu is aware of this, so while developing books, he also vigorously develops electrical appliances and digital brands.
Liu Zeng said in an interview that the pattern of couples is relatively narrow. Few people can bear the moment from the most brilliant to the most lonely, as if all the glory is just passing by. Failure is not terrible, what is terrible is whether you have the courage to start over. JD.COM, a country that just wanted to be, is developing so well now.
The "boss" who used to be an e-commerce company is no longer glorious. When he was proud, he looked down. When he is frustrated, he looks at it. Maybe a brand-new future is waiting for you to explore, and everything can start again.