1, rather simple than complicated.
Simplicity can make the cover design intention clear, while clear graphics will have a strong visual impact. Try to create rich pictures with fewer design elements. Get rid of all the superfluous things, don't finish the design language, and leave the imagination space to the readers. Some of our editors always want to express too much on the cover for fear that readers will not understand the contents of the book. The reality is that a small cover can't carry too much information, and the result is often counterproductive. It is better to give up boldly, seize and highlight the things that can move people's hearts the most, and get the effect of one when ten.
2. Bright is better than dark
Compared with Europe and America, many book designs in our country always look gloomy. This may be related to our implicit personality, not as straightforward as westerners. Our books can often be read by one person, but they won't show up in the big environment. So I think the cover should be as bright as possible.
3, not chaos.
Sometimes we emphasize that the cover design of a book should be fresh, lively and modern, but its meaning refers to a relationship in the whole design. As long as one or two design elements in the cover are dynamic, it can show a strong sense of movement. If all the elements are in an unstable state, it is chaos, not excitement. The ancient poem says: "A little red in all green" is precisely because of the green background that red is eye-catching. At present, the covers of some of our books are too messy and noisy.
4. Multi-purpose example
Advertising photography identification, making brand agent trademark design brochures, designing brand joining websites and optimizing packaging boxes, I think it is a simple and effective way, and there are many examples used. When you find it difficult to explain your intention clearly in words, you can find some book design samples similar to your ideas, so that designers can find the closest reference. At the same time, reading more examples can also attract attention, which is a very important way to improve aesthetic cultivation.
Many picture book design companies want to sell their products when producing new products, using photography skills and exquisite text description, but cameras are good at recording, not at creating, so they can't show those exaggerated compositions with surreal colors. Using appropriate technology and design treatment can obviously highlight their effects. Compared with ordinary photos, performance pictures can add a bit of longing and mystery. In the sense of expression, the expression of cover design is a sharp weapon to sell products.