Dangdang glorious history? Let me put it this way. In earlier years, Dangdang was actually stronger than JD.COM. At that time, founder Li Guoqing was also proud of his spring breeze. He often showed off his business operation in various programs!
The most interesting thing is the evaluation of Liu that year. At that time, Liu said that it would not take long for the money to be used up, and it would be almost the same if the money could not be used up. And finally? As you can see, JD.COM has become a leading B2C enterprise in China, while Dangdang has gradually declined and become today's vertical e-commerce!
Why did Dangdang decline? Let's just say that Dangdang started from books in the early years, but Dangdang didn't take the opportunity to expand its categories.
When Dangdang wanted to expand its category, JD.COM had already risen, and Dangdang was not given a chance at all. Moreover, JD.COM has entered the book field of Dangdang.
Another factor is that Dangdang and Baidu have similar paths, that is, they all missed the mobile Internet. Failed to successfully convert book users into content paying users.
Why is Dangdang difficult to survive? At present, the e-commerce industry in China has almost formed the trend of JD.COM, Ali and Pinduoduo. If the vertical e-commerce platform doesn't have its own set of very efficient traffic solutions, there is no way to continue to fight with all-category platforms like Taobao Tmall JD.COM!
Besides, Dangdang has no category, no logistics and poor after-sales service. I can't find any points that Dangdang can win. After all, there is no such transformation opportunity as the previous mobile Internet.
Not to mention surpassing established e-commerce, it is not difficult for players like JD.COM and Tmall to completely kill Dangdang. Mainly because people despise the field of books, because books are really not high-screen!
Therefore, based on the above brief analysis, it is good for Dangdang to survive in the future. What is beyond it?