Earn only half of the profit you can earn, and use the other half to attract more than three times as many customers.
Wal-Mart Supermarket Management Rules
1. Control costs.
2. Profit sharing plan.
3. Encourage your colleagues.
You can learn from anyone.
5. Appreciate colleagues' contribution to the company.
6. Allow failure.
7. Listen to the opinions of everyone in the company.
8. Exceeding customers' expectations, they will come again and again.
9. Control costs are lower than competitors.
10. Go upstream, find another way and give up traditional ideas.
Public Welfare Donation of Wal-Mart Supermarket
In order to provide more benefits to customers, Wal-Mart tries its best to reduce advertising expenses. For this reason, Wal-Mart has made great efforts to promote creativity and strive to get the best results with the least investment. All products promoted by Wal-Mart are always snapped up. In the way of promotion, Wal-Mart pays special attention to the role of event marketing. For example, the "Precision Shopping Float Training Team" was set up in Fairbury branch in Nablus, California, and organized to participate in local float activities. All the players are wearing Wal-Mart uniforms and pushing floats to change formation, which is particularly eye-catching in the * * * team. In order to add some interest to the boring life in the community and create a happy atmosphere, Wal-Mart will regularly hold a series of outdoor auctions, bands and circus performances to attract customers to shop. Every year, on the second Saturday of 10, Wal-Mart will hold a "Eating Round Mooncakes" competition in the parking lot of Oyanta branch. This activity attracted many customers from other states to attend and watch. News media reports further enhanced the popularity of the competition and Wal-Mart. In addition, when Wal-Mart's stock went public, Wall Street securities analysts and shareholders were invited to go boating in the stream and camping on the lake.
Although Wal-Mart has repeatedly cut advertising expenses, on the other hand, it has been generous in donating to schools, libraries, economic development groups, hospitals, medical research projects, environmental protection projects and other non-profit organizations and public welfare undertakings.
Since 1983, Wal-Mart has donated $52 million to United Way charities in various states in the United States.
The branch in Xiangshan, Georgia held a pig-friendly competition to raise money for charity.
Since 1988, Wal-Mart has raised $57 million to help children's hospitals set up "Children's Miracle" TV programs, and is the largest sponsor.
Walton also actively funded public and private schools and set up special scholarships to help Latin American students go to Arkansas for college. He also donated a certain percentage of the turnover of his own brand "Sam American Select" as a scholarship for students studying mathematics, science and computer.