1, do a good job of publicity before promotion.
The smell of wine is also afraid of the depth of the alley. No matter how good the promotion means, consumers don't know, and they can only "stillborn". Doing a good job of publicity before promotion is the premise to achieve the promotion goal.
Generally speaking, the radiation power of a storefront varies according to its own strength, and the publicity work outside the radiation scope of the storefront can only be a waste of money, which does not play any substantive role. Promotion should be carried out within the radiation range of the store and targeted at the target consumers.
For powerful shopping malls, TV advertisements and powerful media can be used to convey information to consumers in all directions and through multiple channels, while ordinary small and medium-sized stores do not need to "fight", distribute leaflets around the stores, make full use of in-store broadcasts, posters, store signs and other resources, or use propaganda vehicles and other tools to achieve the corresponding goals. At present, the promotion policies of many shops are "come gently" and "go gently", which can't arouse a ripple in the crowd, and naturally it can't achieve the purpose of enhancing popularity.
2. Clever promotion policies
Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to get better results.
(1), and exert the charm of the bonus.
Every holiday, McDonald's stores are full of people. What is the reason? It turns out that it is not only healthy, convenient and delicious fast food that attracts diners, but also toys and gifts that attract children. Every toy has a different style and is very creative. The children's needs bring the consumption of the whole family. Children are happy to eat, and parents are willing to pay more when they have toys. The gift cost is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.
(2), integral consumption
At present, many shopping malls have introduced membership system, issuing discount cards, and customers can get a certain rebate when they buy a certain amount. For example, employees of 100 returned to 20 yuan and 200 yuan returned to 50 yuan, which were cashed in the form of physical objects or shopping vouchers, attracting many consumers to buy and effectively cultivating customer loyalty. In several ways to promote consumption, the key is to stress credibility, and the promised policies must be fulfilled, so that consumers can get tangible benefits.
(3) Pay attention to innovation
Times are changing, but the promotion of many stores is "unchangeable". In the face of promotional advertisements flying all over the sky, consumers are no longer "cold" about "old faces", and old-fashioned promotional methods have become "deaf ears". Therefore, the promotion means must win by faith. Only the new ones are dynamic, and only the new ones can attract consumers' "eyes".
"Grinding donkeys"-a scene that can only be seen in rural areas-recently appeared in a newly opened restaurant in Beijing. A bluestone millstone is fixed at the entrance, and a gray donkey with an eye patch keeps spinning around the millstone. Food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food. Moreover, there is a well not far from the millstone, and the pulley erected on it can draw water directly from the well. From time to time, curious people come to try their hand, and many people take pictures around the donkey well. The idea of pulling the donkey into the restaurant has opened people's eyes between long-term high-rise buildings, and also made the restaurant more popular and full of customers. Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results. Generally speaking, stores should combine the nature of products, the characteristics of different ways and the shopping habits of consumers, choose the right way to win new victories and determine a reasonable time limit. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and drop it on our own feet". At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, on the other hand, it will also enhance the good image of the store and form a good reputation, thus gaining more customers.