China Resources Ipoh launched purified water in the early 1990s, and mainly engaged in the "Ipoh" brand series of packaged drinking water. In recent years, based on consumer demand, the business has expanded to sports drinks, coffee, milk-flavored drinks, sugar-free tea, milk tea and fruit juice, and new products such as afternoon milk tea, fire coffee, magic, small main bacteria, honey water series, flavor tea and grape holiday have been introduced one after another.

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Ipoh, as the backbone of the packaged drinking water industry in China, always keeps in mind the corporate social responsibility, not only provides consumers with safe and healthy drinking water, but also persistently launches a series of public welfare actions. 20 13 took the lead in issuing the first proposal on the responsibility of bottled water enterprises in China. ?

China Resources Ipoh has deeply cultivated the "big sports" strategy of event marketing, laid out sports marketing and helped brand promotion. From the only designated water in the National Games to the partner of CBA China Men's Basketball Professional League; From the only designated drinking water of the national table tennis team to the official sponsor of Sudirman Cup badminton tournament; Ipoh can be seen from the Tour de France Challenge, AFC Champions League and Military World Games, which helps to attract the attention of the whole world. ?

Since 2007, China Resources Ipoh Baitu Project has been going on for 13 years, and 220 public libraries have been donated to rural schools all over the country, adhering to the public welfare concept of "Yiqi Du Yue grows with us". In recent years, we have actively connected the love power of the whole society and called on more people to "donate books and offer love" and pay attention to left-behind children.

Baidu Encyclopedia-Yibao