Children's books are sold on commission.
Not every Xinhua Bookstore has a book marked as issued by Xinhua Bookstore. Xinhua Bookstore takes the province as the purchasing unit, acting as an agent from the publishing house, and the city and county bookstores purchase from the provincial stores, which may not be able to enter this book. Consignment books are completely different channels. Generally, the author himself sells in Xinhua Bookstore in the name of individuals or collectives for reasons such as sales volume, and has nothing to do with other or superior bookstores. He may write Xinhua Bookstore for distribution, but the purchase channel is different from ordinary books. The so-called consignment is how much the agent asks to buy, and the store has no way to discount it. It's like we sometimes buy clothes at discounts in shopping malls, but some brands just don't participate in activities, which is very depressing but can't be helped, because the agent of this brand is not a shopping mall, but only the counter rented by the agent. It doesn't matter whether the mall discounts or not.