Model essay on promotion scheme of offline activities 1
I. Purpose of the programme
Improve the exposure of Wo Wo Group, enhance the popularity of Wo Wo Group, increase the number of registered members, website loyalty, increase website traffic and increase market share.
Second, time.
Time to be determined, lasting 2-5 months.
Three. Details of the plan
Option 1, ground propulsion activities
Time: to be determined
Location: Shinan District, Taitung Business Circle and Central Business District are the main areas.
Shinan District: Zhanshandian, Carrefour, Sunshine Department Store, Financial Center, Jiashike, Guangdian Building, No.25 Middle School and Fuzhou Road;
Taitung business circle: Taitung pedestrian street is the main one;
Central Business District: wanda plaza, CBD and library.
Personnel required: about 20 people.
Leaflets required: about 10000 copies.
Cost required:
* * * Labor cost: 50 yuan/person/time *20 people = 1000 yuan.
Flyer printing fee: 1020 yuan,
Other expenses: 200 yuan.
* * * meter:1000+1020+200 = about 2220 yuan.
Expected effect: The selected distribution locations are all areas where the working population is relatively concentrated, and the distribution is carried out at the time when the crowd is concentrated. According to the timeliness of the leaflet, the audience is about 5000, and the number of website hits is about 1 000. There are about 200-500 new members. The exposure, influence and clicks of our website will be obviously improved. Attachment: If it is accompanied by small gifts or snacks and prepaid cards, the effect will be more obvious. Small gifts and snacks are more effective for female users.
Option 2, Internet cafe advertising and desktop
In view of the large and medium-sized internet cafes in the four districts of the city, which are mainly office workers with convenient transportation and young people, and the internet cafes near the university campus.
If this method is done well, the effect is very good. If it is not done well, it doesn't make much sense. According to customer analysis, most Internet cafes are young people. Then more than 60% of them play games, many IE can't open, or they are not interested in websites, usually QQ or games. Another 40% is aimed at users who are engaged in watching news or listening to songs in space. There are also a few people who visit local websites, such as talent network, life information network, local dating network and news website. Internet cafes can include poster advertisements, desktop advertisements, IE advertisements, Internet cafes and so on. It is not cheap to buy most local internet cafes. Everything aimed at these users should be done to attract users, except of course illegal ones.
Cost: 2 yuan-10 yuan per computer per month, in batches and sizes.
Scheme 3: Outdoor advertising and human body advertising
This is also the most common and effective means of publicity in the market and local areas, especially the body advertisement to display the site content in the whole city. Not to mention how much traffic it brings to the website, but at least the brand has done it.
Taxi screen advertisement
Time: to be determined
Duration: 3 months
Cost: 20 times/set/day * 2,000 sets *3 months *0.02 yuan/set/day = 72,000 yuan.
See the attached taxi advertisement for details.
The wall-mounted advertising window in the bus is horizontal.
Time: to be determined
Duration: 3 months
Expected effect:
Selected routes 10, mainly in Taitung business district, Shinan, Railway Station, Shibei and traditional areas in the city, with wide coverage and wide audience. Most office workers in these areas have strong purchasing power and many young people. The promotion plan of offline activities is our target population, and the estimated audience number is about10-200,000.
Cost: 10 line, * * 100 billboard, * * * 8,000 yuan per month.
For details, please refer to the attachment "Advertisement Quotation in Bus".
Model essay on promotion scheme of offline activities II
First, the theme of the event: the opening of Tmall Jundao maternal and infant flagship store, a big reward event.
In order to smoothly carry out the online promotion activities of Jundao maternal and infant flagship store as soon as possible, the offline 100000 people campaign won the praise of 1 00000 people for the flagship store within100 days.
Second, the activity content: 1. Offline: through advertising, offline promotion and online purchase activities, there will be extra-large preferential activities during the period.
Third, the preferential combination: 1. The best combination to promote intelligence and height development: Auricularia auricula baby noodles+Flammulina velutipes baby noodles =70 yuan 2. The best partner for supplementing iron, zinc and calcium to promote intelligence: tremella baby noodles+auricularia baby noodles+Flammulina velutipes baby noodles = 100 yuan.
3. The best combination of moistening lung and removing fire to treat constipation: tremella baby face+Pleurotus eryngii baby face+Flammulina velutipes baby face = 100 yuan. 4. The best combination of anorexia and diarrhea: Agrocybe aegerita baby face+Flammulina velutipes baby face+Pleurotus eryngii baby face = 100 yuan. 5. Unified set of 6 boxes = 180 yuan.
Four. Matters needing attention on site:
1. Remind shopping mothers to pay online, and online payment can enjoy discounts.
2. The company unified delivery by express delivery. If it is on-site delivery, you will not enjoy this discount.
If you use online payment and express delivery, you will get a lucky draw once a month. Prizes: first prize learning machine 1, second prize pot.
50. The third prize is a box of auricularia auricula noodles 150. Pick up the prize at the designated place within one week after the announcement of the winning news. 4. If some mothers don't pay online, the on-site staff is responsible for guiding online payment. If there is no online banking, on-site personnel will pay and collect cash from customers. 5. Remind mothers to praise and upload baby photos in time, and the chances of winning are higher. You can participate in the backyard activities of the flagship store-the most beautiful snacks. After the end of the activity period, the person who gets the most praise will get the prize. 6. Remind mothers to pay attention to the flagship store Micro Amoy with their mobile phones, and the winning news will be released here. If they don't pay attention, they won't get a chance to draw a lottery. The discount has long been known.
Five, the field personnel work requirements:
1. Take photos of each baby who tried to eat, and take photos with the cross-strait signs as the background.
2. Register online shopping mom's Want Want number and other information for commission inquiry.
3. Remind customers to scan the QR code to get a box of noodles.
Six, the old customer purchase price:
1. Old customers insist on buying online and offline and selling at the original price.
2. Remind old customers that they will sell at the original price 100 days during the activity, and the price may increase after the activity.
If you participate in this activity online, you can not only participate in the lucky draw, but also become a member of our store, and you can enjoy lower prices than online and offline in the future.
There are many activities with great discounts on the Internet, and activities are often held. Do not enjoy the preferential price of offline activities.
Seven, customers can give a box of noodles on the spot by scanning the QR code online and offline.
Model essay on promotion scheme of offline activities 3
I. Theme of the event:
To celebrate the XX anniversary of the founding of China * * *, Qiu Jin Senior Network and XXX Group jointly created a series of red song contests with the theme of "singing red songs around the mountain city and repaying the party's nurturing feelings".
Second, the activity background:
China * * * was formally established in 192 1, and has passed its glorious 90th anniversary. At the same time, China is the vanguard of the working class in China, the people of China and the Chinese nation, the leading core of the cause of Socialism with Chinese characteristics, and represents the development requirements of advanced productive forces in China, the direction of advanced culture in China and the fundamental interests of the overwhelming majority of people in China. In order to celebrate the party's birthday, Qiu Jin Senior Network and XXX Group jointly created a huge red song contest, which radiated the whole mountain city of Chongqing and mobilized all middle-aged and elderly people in the main city of Chongqing to actively participate in this activity. This will greatly promote the Chongqing elderly cultural and sports service center and the businesses participating in this activity to rapidly expand their influence and popularity in Chongqing.
Third, the purpose of the activity:
The activities are carried out in the form of participation by the whole people, without restricting the crowd. The purpose is to expand the influence and popularity of Chongqing Qiu Jin Cultural and Sports Service Center for the Elderly and XXX Group in Chongqing, which can be greatly promoted in a short time with few resources. It can also make Qiu Jin Senior Network quickly accumulate popularity in a short period of time, so that the activity of the website can be rapidly improved. Make XXX group products form a hot-selling situation.
Many media participated in this activity, which greatly saved the media publicity investment of Qiu Jin Cultural and Sports Service Center and XXX Group, and achieved a win-win effect.
Four. Campaign slogan:
1, singing red songs around the mountain city to repay the party's parenting;
2. Let the second spring of life bloom in autumn.
Verb (abbreviation for verb) Activity time:
20xx August 1 to 20xx August 10 1.
Location of intransitive verbs:
The preliminary contest was held in various large communities: Jiangbei District of Longhu Garden, Jiangbei District of Jinke Garden, Longtou Temple of Luneng New District, Jiulongpo District of Du Ming City, Li Duo, Shapingba of Lianfang Garden, Nanping of Four Communities and Five Communities, and Yuzhong District of Jingyuan Community.
The rematch was selected in major pedestrian streets in Chongqing: Yangjiaping, Guanyin Bridge, Shapingba Three Gorges Square, Jie Fangbei and Nanping; The final should be held in a crowded place: Guanyin Bridge or Yangjiaping is recommended. Seven. Participants:
The restriction on the role of the competition is relaxed and can be set at 8 years old or above. As long as you are willing to participate in the "Red Singing Chongqing" activity, you can sign up. You can sign up as an individual or a family, or you can join a team. The aim is to get more people involved.
Eight. Activity form: 1. Activity registration method:
1 Online registration: log in to Qiu Jin Senior Citizen Network, enter the registration, fill in the registration information, and then register successfully.
2 offline registration: registration points can be set up at the entrance of large residential areas and business districts to facilitate offline consultation and fill in the registration form for registration. Note: offline activities are more intuitive in the form of publicity. It is recommended to consider more publicity factors, such as direct advertising DM sheets, banners, flags, or small registration gifts. All publicity words are on the gift mountain.
3. Telephone registration: set up a special registration hotline, and the elderly can consult and register by telephone. The form of telephone registration is to publicize the telephone first, and you can use some cooperative media, including traditional media such as TV, newspapers and magazines, as well as new media networks, Weibo, newsletters, etc.
2, the applicant classification statistics:
After counting the number of applicants by region, community and age, the competition will be announced, and the time and place of the competition will be notified one by one by means of online announcement, community poster and telephone return visit.
3. Competition process:
Qiu Jin Senior Recreation and Sports Service Center is the planner and organizer of this event, and xxx Group is the organizer. Therefore, many financial problems and implementation problems are handed over to XXX Group.
Due to the weather, it is suggested that the competition time can be chosen in the evening, the start time of the competition should be around 8 o'clock, and the total time should be controlled within 1.5 hours. Too long time will affect residents' rest and cause adverse effects.
1 heat:
The preliminary competition is suggested to be carried out in the community and can be integrated with several nearby communities. If it is a large community, you can set up a competition directly. The stage construction, sound configuration and prizes are all provided by the cooperative units. The cooperative unit should fully consider the propaganda factors and communicate with the organizer in time during the construction of each stage. Considering that there are many communities in each district, those that can be merged will be opened together, and those that cannot be merged will be opened in turn. The preliminary round is to ensure the candidates for the semi-finals. According to the specific situation, the number of people entering the semi-finals shall be handled flexibly, so that the number of people entering the semi-finals in each district shall not exceed 25.
2 rematch:
The rematch is a rematch team composed of top players selected by various communities. The total number of semi-finals is controlled between 20 and 25, and the activity time is controlled within 2 hours. The venue of the semi-finals was chosen in the business district and completed in the pedestrian street. Effect prediction: at night, there is a large flow of people, which can cause a lot of viewing and play a good publicity effect; Difficulties: Business circles are not allowed to organize activities at will, and managers interfere. Solution: adopt a hidden location or discuss cooperation with management personnel.
There are five pedestrian street competitions in the rematch, and the top three in each pedestrian street competition can enter the finals, so it is appropriate to control the number of finalists within 20.
3 finals:
The finalists are made up of people selected in the semi-finals, all of whom are elites along the way. Therefore, the scale of the finals must not be too small, and it must have a certain influence. The form of the final is mainly red songs, and you can participate in personal talent show. Improve the atmosphere of the game site. The time between the final and the rematch must be long, on the one hand, in order to give the contestants enough preparation, on the other hand, in order to provide enough time for our publicity.
The rematch should be held in an influential area as far as possible. Guanyinqiao has a large flow of people and great publicity effect, but the people in Guanyinqiao tend to be younger. The number of people in Yangjiaping is less than that in Guanyin Bridge, but most of them are middle-aged and elderly people. The popularization of Qiu Jin Elderly Cultural and Sports Service Center and Elderly Network can quickly achieve accurate crowd.
Nine, the establishment of awards:
1, preliminary contest: first prize, second prize, third prize, encouragement prize and participation prize; 2. rematch: first prize, second prize, third prize, golden autumn red song award; 3. Finals: first prize, second prize, third prize, red singer award.
X. Activity budget:
XI。 Cooperation unit: 1. Media unit:
Chongqing TV, Chongqing Evening News, chongqing morning post, Chongqing shopaholic, Dayu.com 2, * * organs:
Chongqing Office for the Aged, Chongqing Association for the Aged, Welfare Home for the Aged, etc. 3. Sponsor:
Large-scale health care products group for the elderly covers zhonggai, tianyou, a daily necessities manufacturer, and edible oil.
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