The first way to identify the authenticity of online shopping is to scan the anti-counterfeiting identification code to see if the item is genuine. The second method is, if there are branded goods, you can enter the anti-counterfeiting code in the official website of this brand to check whether it is genuine or not, or you can call the national unified hotline to inquire. The third way to distinguish the authenticity of online shopping goods, if the goods purchased are not big names, then you can go to the Quality Supervision Bureau and other departments to inquire.
In order to avoid buying fakes, consumers try to choose the official flagship store when shopping online. If you don't buy in the official flagship store, you should also choose a merchant with high credit to avoid buying fakes.
With the development of technology, fakes are becoming more and more realistic. The identification method can only identify fakes to a certain extent, but it cannot be completely correct. Consumers should keep their eyes open when buying and don't buy fakes.