1. The discount on online sales of party and government books in bookstores is getting lower and lower, from 20 18 to 6. 20% off to the first half of 20265438 +0. 20% off, while short video e-commerce is as low as 4. 0% discount.

2. Most people who buy books on party and government in bookstores are' post-80s', and most of them are young people in the start-up period. The audience is very small. We can provide product suggestions and upgrade sales methods through industry observation, data analysis, marketing packaging and deep integration with supply chain. In the last month of the activity, we can reduce the intensity of the activity, and at the same time launch some packages to match the well-sold baby with the poorly-sold baby, package and sell it, and increase the unit price of customers. It can also be promoted with newborns to increase the quality and weight of newborns.