Books are the main tools used by human beings to record all their achievements, and also the important media for human beings to blend their feelings, acquire knowledge and inherit their experiences, which has made great contributions to the development of human civilization. At all times, people always give the highest affirmation and special care to books.

UNESCO's definition of a book: all printed materials with more than 49 pages published by a publishing house (enterprise), excluding the front cover and back cover, have a specific title and author's name, and have an international standard book number. A publication that is priced and protected by copyright is called a book.

Books are works recorded on certain forms of materials with words or other information symbols for the purpose of spreading culture. Books are the product of human thoughts, and they are a specific and developing tool for knowledge dissemination.

The operating benefit of China book industry is relatively stable, with gross profit margin ranging from 15% to 16% and sales profit margin ranging from 12% to 14%. However, compared with other industries, the return on investment in this industry is not ideal, with the return on total assets less than 6% and the return on net assets less than 8%. Fortunately, these two indicators are fluctuating and rising.

According to statistics, after a slight decline in 2009, the sales scale of China book industry returned to double-digit growth rate in 20 10, and the industry sales revenue reached 67.293 billion yuan. At the same time, the industry profit reached 365,438+77 million yuan, a year-on-year increase of 43.7438+0%.