Because my understanding is that cognition, logic and thinking will eventually become a part of your systematic thinking ability.

All of us can only see one point in our eyes at first. Only when experience is accumulated to a certain stage can we see the "overall situation" beyond a single point and gradually form our own systematic thinking ability.

The ability to think systematically will bring about a sharp rise in the quality of your thinking and decision-making, and you can get more benefits by relying on decision-making slowly.

Below I will talk about the improvement of "systematic thinking ability" in two cases-

1, you don't have the ability of "systematic thinking" at present, and many things you see are still single-point and scattered. You want to know how to build the ability of "systematic thinking";

2. You already have your own systematic thinking mode on some issues, but you want to further improve it on the existing basis.

First, if you have no systematic thinking ability at all, how can you build it?

First of all, let's take an example to feel the difference between systematic thinking ability and non-systematic thinking ability.

An e-commerce company has a new product online, and the boss asked the marketing department to post promotional articles on WeChat to do a good job in marketing the new product.

So, the promotion specialist Xiao found several selling points of products and wrote a promotion copy according to the routine and template. We have launched a new product, which is particularly awesome and limited in time. Don't miss it when passing by. Come and buy it. End.

After the copy is completed, I will submit it to the superior leader for release.

Xiao B is the head of the marketing department, that is, Xiao A's superior leader. After receiving Xiao's copy, ta thought about it and gave some different feedback-

1) This new product is a brand-new innovation in the industry, but because it is new, the acceptance of some users is hard to say. It is suggested to carry out the first wave of promotion by "offering special offers and inviting some users to try it out". In order to get their feedback more easily, it is suggested to make good use of the function of WeChat to directly attract some first invited users.

2) During the first wave of promotion and user trial, we need to focus on three types of data. According to these three types of data, decide how to carry out the work in the next 1-2 weeks;

3) In the industry, in the past 1 year, three companies released similar but not identical products. It is suggested that Xiao A know the performance of these three products in recent months as soon as possible, as well as the main marketing channels and methods to guide the marketing work of subsequent products.

You will find that in the above example, in the face of the same thing, Xiao A and Xiao B have completely different thinking and concerns-

Xiao A only cares about "how to write a good promotion copy", while Xiao B cares about how to formulate the marketing strategy of the whole new product, how to think, how to make good use of the current promotion and get more effective information.

This difference is exactly what we call "single-point thinking" and "systematic thinking ability".

In the state of "single point thinking", many things you see are just isolated points. For example, behind writing a copy is only the copy itself, behind an offline activity is only the activity process and materials, and behind a sales order is only the sales revenue of this order.

In the state of "systematic thinking", many things and problems are by no means isolated-

Systematic thinking emphasizes that the world is composed of countless complex systems. Many times, large systems and small systems are nested together. Just as our society is a big system, the industry is a smaller system, and the company is a lower-level system.

In the context of "systematic thinking", each system should have its own rules, just like competitive sports. Only by understanding these rules can you make better use of them, compete and interact with others without violating the rules, and get more benefits from them.

Around how to understand and make good use of all the rules, a "competitive strategy" came into being. In the face of a complex competition, a good strategy and a bad strategy may differ by dozens of times or even more.

Combined with the above cases, you can probably understand the value of "systematic thinking" better.

So, how should "systematic thinking" be established? You need to focus on the following parts.

Generally speaking, a system will consist of four parts-

1. Purpose (or function);

2. Elements;

3. System structure;

4. Basic constraint rules.

In the end, it is these things that determine how a system will work.

For example, if we regard a company's marketing as a system, then-

The purpose and function of 1. system is to bring revenue growth to the company;

2. Channel, product pricing, product model and sales model are system elements;

3. The above N elements will be linked in the company's marketing system according to a certain structure. The structure of a company's marketing system may be presented as several layers: brand-flow-sales transformation-long-term development and maintenance of user relations (I will give an example casually first, in fact, the marketing system of each company may be a little different).

4. If you want to do a good job in marketing, you may also need to follow the basic constraint rules such as the law of product life cycle, the gameplay and traffic rules of different traffic channels, and the government supervision and policies of specific industries.

Based on the above understanding, the formation process of "a systematic thinking+strategy formulation" can be simply described as:

Based on the purpose and goal, the key system elements are found by analyzing the system structure, and then the key elements are intervened and adjusted based on specific constraint rules, so as to achieve the goal better.

For example, the company's income has dropped. After systematic analysis, it is found that the repurchase of old users is very unsatisfactory. Further analysis shows that the acquisition channels and maintenance mechanism of old users may not be done well, and the pricing appeal of the second repurchase products is not enough. So next, you may try to adjust the pricing of products repurchased by old users, and at the same time strengthen the access and maintenance mechanism of old users to better achieve the income growth goal.

Therefore, when you try to establish your own systematic thinking in front of a class of problems, you need to understand the following four questions-

1. What is the purpose and goal (or function) of the system service?

2. What are the basic elements of the system?

3. What kind of structure and relationship are the N elements of the system linked together?

4. What basic constraint rules should the system follow during operation?

Among them, 1 is generally the best scheme. 2 and 3 will have different understanding costs according to the complexity of the system. As for 4, you may have to discover and understand many similar "basic laws" and "binding rules" slowly, and then better "follow the trend" in practice to win more benefits for yourself within the scope of the rules.

Just like little B's example—

Because ta knows that the launch of a brand-new product should follow the basic law of "product life cycle management", it put forward the strategy of "market verification and cultivation of invited seed users" in the early stage;

Because ta knows that there is a typical competitive style of "knocking on bids for competing products" in the industry competition, ta proposes that it is necessary to know how three similar products are made as soon as possible to make its competitive strategy more targeted;

Of course, the world is too huge and complicated, and it is doomed to be unrealistic for a newcomer to quickly understand the whole "social system" or "business system".

It may be better to have a relatively simple "system thinking model" in front of some common problems, and then constantly optimize it in practice.

So, next, I will share with you a simple enough gadget-"three-level thinking method of competitive strategy".

It enables you to have the simplest "systematic thinking" in the professional and business environment, and consciously discover and follow some of the so-called "potential laws", so as to think more comprehensively and long-term, and formulate better "competitive strategies" for yourself.

Above the picture first-

In short, if the "professional/business environment" we live in is regarded as a system, we may simply describe the structure of this system according to the three levels of "bottom logic-middle rules/mechanisms-upper gameplay"-this structure is not so rigorous and perfect, but it is easy for newcomers to understand and can better guide your thinking and practice.

In the above three levels, you can find some "institutional rules" in each level. After thinking and finding these system rules one by one, you can further consider how to cater to these rules with the help of+and formulate your own corresponding competitive strategy.

Therefore, when you face competition in an industry, you can ask yourself these three questions one by one, and combine your answers to think and make decisions, and formulate your own competitive strategy.

For example:

If I am an ordinary book editor, I just started to work and am responsible for making "personal growth" books in a well-known publishing company. The task given to me by my superiors is to earn at least 2 million this year.

However, this year, there are many organizations that do "personal growth" books in the industry, and the competition is super fierce. Any well-known personal growth V has long been harassed by numerous publishing organizations.

What should I do at this time?

At this time, try to think with the "three-level thinking method of competitive strategy"-

1) What are the basic rules of my industry/business?

In the whole publishing industry, less than 10% of books create more than 80% of profits;

There are two kinds of books with the greatest profits, one is a short-term best-selling explosive book, and the other is a long-selling book that can sell for at least 3-5 years. The former strongly depends on "topic, sharp point of view" or "author's popularity", while the latter strongly depends on whether the book itself can bring value and help to readers under a long-standing common problem.

2) What are the competition rules/typical gameplay in my platform/ecosystem?

In the direction of "personal growth", the author chooses a publishing house, which is generally either a well-known publishing house with rich promotion and distribution resources or a large income commitment, or a publishing house that "knows himself well enough to have a deep dialogue with himself" is preferred;

The more famous the author is, the more he favors the publishing house with rich resources and strong strength;

3) What kind of competitors am I facing? What are my strengths and weaknesses?

Disadvantages: 1: n Many competitive publishing houses are doing this direction, and many editors are more experienced and have deeper connections than me.

Disadvantage 2: I am obviously insensitive to how to quickly obtain a bunch of influential celebrity authors and how to quickly follow the market trends to find a bunch of explosive topics;

Disadvantage 3: our publishing house is not particularly well-known in the industry, and it is not very good at spelling brands and resources.

Advantages 1: Better at communicating with people and polishing a book with an author;

Advantage 2: I have feelings about "how to help under a long-standing common problem" and often have a lot of my own ideas.

To sum up, my current "better strategy" may be to lock in a direction with the potential of "selling books for a long time", spend more energy to find a potential author who has never published a book before, gain the trust of ta through deeper and longer communication, win the copyright of the book, and then spend more time polishing a high-value book with him.

Although there is no guarantee of success, it seems that at least it will be my "better competitive strategy".

About "If you have no systematic thinking ability at all, how can you establish it?" Let's stop here for this question.

Next, let's talk about how people with systematic thinking ability can further improve.

Second, what should you do if you already have your own systematic thinking mode on some issues, but you want to further improve it?

Give the answer directly first-

1, you'd better see+deeply understand a "system model" that has been proved to be effective and start to use it to understand &; Think about many problems.

2. You need to read the thoughts of other experts or experts in the same field or the same kind of problems, and further compare, summarize and summarize with your original system model, and constantly update your understanding of system structure, elements and various constraint rules in the process.

3. You need to better optimize your original thinking mode through this process, and finally improve your understanding and systematic thinking of a class of problems and make better strategies.

Or borrow an example to illustrate:

Suppose I am an e-commerce practitioner and want to learn from other industry experts how to formulate the competitive strategy of e-commerce stores. At this time, I already have a thinking model in my mind (assuming it is the "three-level thinking method of competitive strategy" mentioned above).

Then, I found a top expert in the e-commerce industry and asked ta: "How to formulate the operation strategy of an e-commerce store"?

Ta gave me this answer-

I often use two strategies.

The first one is called benchmarking strategy. Generally speaking, it is more applicable when there are stronger competitors than you in your category and track.

The basic logic of this strategy is to lock in competitors who are stronger than you and fight to the death. For example, if I sell juicers of the same brand as other stores, I will study the product introduction, service, copywriting and price changes of my competitors in detail, and I will always find room to do better or more differently than the other.

At the same time, in the promotion and delivery, we will definitely grab keywords, grab the entrance, and fight each other's click rates until we can completely overwhelm each other. This feeling is "benchmarking attack".

Now that the traffic dividend period of e-commerce has passed, the competition of merchants on the platform is more intense, and the traffic and sales are constantly changing. As long as we can snatch more traffic and sales from our competitors, our own competitiveness can be improved, just like games. Upgrading is a truth.

The second strategy is called "new strategy". Generally used in women's wear and snacks.

The core of this strategy is to maintain a stable frequency of uploading new products, such as once a month or once a quarter. Under these categories, as long as new products are uploaded, the purchase conversion rate of new products is often higher. Every time a new product is uploaded, there is an opportunity to obtain some publicity resources and traffic of the platform. Therefore, as long as the products are selected, you can upload new products regularly, and you can cooperate with each round of uploading new products to operate the platform traffic and promote the operation of old customers in the store.

When I get the above reply, I will use the "three-level thinking method of competitive strategy" to deconstruct the master's answers respectively-

To put it simply, I take the "three-level thinking method of competitive strategy" as a basic thinking framework. Before I can deduce our competitive strategy, I may need to know the basic rules of industry/commerce+platform play/competition rules.

Now, I got an answer from this expert about her competitive strategy, and then combined with the information of ta, I thought about what the basic knowledge of ta is about industry/business and platform/gameplay, and I got such an answer.

In this backward process, I naturally got some basic conclusions-

Similar to women's wear, snacks and other categories, users are prone to consumption fatigue in the face of single products, and the sales life cycle of single products is short, so it is necessary to periodically stimulate users and the market through new products;

Under the mature category of mature e-commerce platform, the total amount of traffic is limited, and both traffic and sales will inevitably change. The traffic distribution rules always follow the "head effect". If you can beat a competitor in the direct competition of a platform, the original traffic of the other party may be allocated to you;

In an e-commerce platform, under the same category, the higher the short-term sales of your goods, the easier it is to get the platform traffic tilt.

When I think about all the information together, I have a deeper understanding of both the two strategies mentioned by Sister Lan and the industry of "e-commerce".

Might as well keep thinking.

At that time, the expert also gave me another particularly valuable information about how to build an operating system of an e-commerce store-

The operation of e-commerce has three dimensions to pay attention to in turn:

The first is the operation of goods.

For example, a women's dress will have its own specific life cycle from the beginning to the final delisting.

You need to pay attention to and consider when to ship more, when to ship less, how many goods to prepare at which stage, and which stage to start clearance.

In the whole life cycle, manage the sales, supply and supply chain to ensure that you can get the maximum profit from this commodity. Even non-seasonal products will go through the same life cycle because of product iteration and demand change.

Therefore, the operation and management of commodities is our most important basic skill.

The second dimension is the operation of the store.

Generally speaking, a store is unlikely to have only one product, but it must be multiple products or multiple categories, so you need to consider and sort out the relationship between various products and categories.

Which goods are suitable for diversion, which goods are suitable for creating profits, which goods are suitable for selling together, what is the relationship between different categories, how to introduce single product traffic into stores, and the distribution and transfer of traffic in stores.

These problems need to be considered before product planning and operation execution.

The third dimension is the grasp of the big rhythm.

You need to know where the outlet and trend of your industry are, and how to use the rhythm to make the store develop faster, seize the favorable position and achieve overtaking in corners.

For example, if you make women's clothes, the seasons are the same every year. At this time, users must be eager to move. If you can make preparations in advance, do the right actions at the right time, innovate-promote-explode-stock up, and step on the right rhythm in one go, you will certainly get more benefits than others, and also lay a good foundation for the operation of the store in the coming year.

For another example, from the perspective of the whole industry or large-scale e-commerce platforms, in fact, the annual big export nodes are platform-level big promotion activities, such as: 6. 18, Double Eleven, Double Twelve.

Among them, if you are a Taoke, the Double Eleven is the most important thing, and the battle of Tianwangshan must be laid out in advance. If the double eleven is not done well, it may directly lose more than 30% of sales a year. In the competitive platform of Taobao, if you retreat and enter, the defeat of this campaign will increase the difficulty of operation next year.

Here, you find things more and more interesting.

She gave me another systematic thinking model different from the "three-level thinking method of competitive strategy" in the aspect of "how to formulate the competitive strategy of an e-commerce store"

This also proves that different experts may have completely different thinking systems in the face of the same kind of problems. At this point, I have begun to see different "systematic thinking modes" of different experts under the same kind of problems.

There is no right or wrong between these thinking models, and each model will have its own applicable scope and boundary. Just like the answer given by this e-commerce expert, it may be particularly applicable to the formulation of the operation strategy of Taobao stores, but assuming that the problem you want to solve is how to do a good job in WeChat business under the WeChat ecosystem, her answer may not be so applicable in many places.

From the perspective of learning and growth, only when you see more systematic thinking patterns in front of a class of problems, and can think about the relationships, differences and reasons behind them, and begin to guide your decision-making and practice, will your "systematic thinking ability" in the corresponding field be more easily improved.

So far, we have talked about how to learn from experts more efficiently and improve our systematic thinking ability.

Third, summary.

To sum up, how to improve the ability of cognition, logic, thinking and systematic thinking?

First, if you don't have the ability of "systematic thinking" at all, then try to figure out four problems first: the purpose of the system, the basic elements, how each element is organized and related, and the basic constraint rules of the system.

Based on the purpose and goal, the key system elements are found by analyzing the system structure, and then the key elements are intervened and adjusted based on specific constraint rules, so as to achieve the goal better.

Here is a small tool-the three-level thinking method of competitive strategy. For usage, see above.

Second, if you already have a certain systematic thinking mode and want to further improve it, you can take three suggestions:

1, see+ deeply understands a proven "system model" and can begin to use it to understand and think about many problems.

2. In the same field or the same kind of problems, look at the ideas of other experts or experts, and further compare, summarize and summarize with your original system model.

3. Through this process, I can better improve my systematic thinking ability for a class of problems and make better strategies.

Finally, we end with a mind map (it is recommended to keep it in an album).

More things worth learning and understanding—

The above content is extracted from the chapter "How to establish and strengthen the individual systematic thinking ability" in the book "Nonlinear Growth".

The theme of this book is "How to find potential rules in an uncertain business environment to guide my personal rapid growth". This book combines my personal growth experience from dropping out of high school to becoming a well-known KOL and millions of Internet practitioners in the industry in the past six years, and gives a thorough and complete summary of "career growth" and answers many common questions in the process of career growth, including but not limited to how to choose career direction and how to deal with changes.

Non-linear Growth: Career Development and Commercial Customs Clearance Strategy in Uncertain Times (

JD.com

? 44.00

buy

If you are a professional with 0-8 years' experience and have all kinds of anxiety and confusion about your career development, I strongly recommend you to read this book completely.

After reading three things-

Finally, if this article is really useful to you, take a minute and let's make friends. :)

1, give me a compliment. Those who don't like to collect are hooligans.

2. Pay attention to my Zhihu account. In this way, you will see more quality content that I shared in Zhihu.

Thanks for your support.