Promotion of investment promotion is some promotional activities held purposefully to better promote the investment promotion of the exhibition. These publicity and promotion activities are all formulated around the basic strategies and objectives of attracting investment for exhibitions, with strong purpose and coordination. In the investment proposal of the exhibition, the publicity and promotion plan of the exhibition should be put forward, including publicity and promotion strategy, channels, time and geographical arrangement and cost budget.

Investment strategy: including investment points, themes, highlights, etc. In terms of strategy, we should pay attention to the orientation and theme of the exhibition, highlight the advantages and personalized characteristics of the exhibition, and consider the interests of customers from the perspective of customers. Investment channels: including holding a press conference, advertising in professional and popular newspapers and magazines, mailing exhibition materials directly to relevant personnel, publicizing at similar exhibitions at home and abroad, online publicity, publicity through relevant associations and chambers of commerce, and publicity through foreign institutions in China and China's overseas institutions. , according to the actual needs of investment promotion and capital introduction.

Time and geographical arrangement of investment attraction: The time and geographical distribution of investment attraction should be closely coordinated with the actual work of investment attraction, and should be ahead of the actual work of investment attraction, so as to create momentum and popularity for investment attraction. Publicity and promotion should be consistent in time, with unified ideas and strategic guidance; Geographically, it is necessary to adapt to local conditions. In key investment promotion time and key investment promotion areas, it is necessary to increase publicity and promotion efforts and enhance the pertinence of publicity and promotion.

Investment promotion is an important part of the overall promotion of the exhibition. Here is just a brief introduction to the basic principles of attracting investment.