Mode of operation
The Internet has broken the boundaries of space. Nowadays, it is quite easy to build a book club community from scratch. Even a few people can build a WeChat group and a book club. However, how to build a quality and dynamic online book club from scratch?
1, the same hobby, launched * * * reading-starting with a good book. Punch in within a week-the rule is to see it in person. Daily reading-inspired by celebrity reading. "Open the book" to share-take the guest "adding meals" as a surprise.
The reason why a good community can "live" is because it consciously or unconsciously meets the following collocation patterns from the beginning.
Soul figure.
Multiple potential energy, knowledge IP, experts, ordinary people.
A variety of personalities, as well as the cultivation of new people by the old rivers and lakes, will always be the operational highlight of the community.
All kinds of labels, there are always unexpected experts to solve your problems.
1) Design Threshold Rule The important operation rule in the early stage of the book club is to design the entry threshold, with which participants can cherish and invest. The threshold generally includes: someone recommended, completing a task, preparing for screening, paying, and dynamic elimination. This is especially important for the book club, because reading is not an easy task, and participants need to take the initiative to pay time and energy. Once more onlookers join the community than readers, the community loses its operational value.
(2) Design fancy play
① Reading task: The operating officer motivates you in 100 ways every day, and you can finish reading a book without stress in one week. The author comes in person: Give you a chance to meet your idol, and the author of this book will share and answer questions in person. 3 * * * Reading discussion: Read the topic at 20:00 every day, and organize topic discussion+actual combat in the group. 4 homework exercises: targeted homework exercises to help you sort out your own problems through homework. Book Review Contest: Professional book reviewers share their skills and help you polish a quality book review. 6. Daily morning reading: Take a beautiful photo of reading in the morning to add a sense of ceremony to your reading. Start with a photo, calm yourself down and start reading. ⑦ Book Drifting: After reading a book, send it to the next book club and pass it on.
..... These various reading forms make book lovers feel full of participation every day, and also precipitate the emotional accumulation among book lovers.
(3) To design a realization mode and establish a book club, we must first think about the realization mode and then form a community. Otherwise, the road to realization is an arduous struggle. It is better to reward "iron powder" with our own pockets, and everyone will be happy.