At present, Party A is concerned with reserves rather than flow. Our planning needs to have reserve thinking, learn to combine reality with reality, and have the ability to guide data to customers. In the design of the scheme, customers must clearly understand the four dimensions of active communication. We don't just understand the activities from the perspective of Party A.. We have an insight into who Party A is doing activities for. Only by thinking from this angle can you make a good plan.

In the early stage, through the cross-border and suspense communication of unrelated brands, we will attract self-owned brands of different levels, different fields or higher positions to carry out linkage, introduce partners in brand activities, and implement drainage. Taking white rabbit toffee as an example, from cross-border lip balm to perfume, to the establishment of its own perfume ip "odor library", and then to the joint names of various brands in the later period, white rabbit is no longer a single toffee, but a trend.

In the preheating stage, with the help of the traffic advantages of powerful platforms or brand organizations, the activities will be linked to form traffic conversion and public attention for the brand. After the suspense of cross-border linkage in the early stage is laid out, the main body of the activity can be extracted from the preheating publicity of the media platform. In content planning, we can create some surprises, attract more potential customers' attention, and accumulate more traffic for the later detonation period.

In the detonation period of the event, according to the demand of the event itself, innovative gameplay or communication strategies that are larger than the demand communication space are created, thus forming double or even multiple attention and drainage to the brand tipping point.

At present, many public relations companies have pain points in creative planning. How to make our creativity more attractive, how to maximize our creative effect in the process of implementation, bring more attention to customers and retain and transform customers is the most concerned issue for every planner. Traditional public relations activities have been difficult to get attention in the new media era. Boundless brand thinking is to break our original planning concept, broaden our thinking, and create more new ways for activities through cross-border linkage and taking advantage of the situation.

The planning process is as follows:

Find the pain point according to Party A's needs.

Get to know Party A and find the strongest competitor.

Find the real pain point for Party A again.

Do a PPT in the general direction and look forward to it.

Discuss with party a with PPT.

After Party A agrees, make an activity planning scheme (remember to design several careful machines that Party A can only choose you).

Check the feasibility of the activity plan with the executive director.

The flow of people in the place where the research activity is held.

Measure the effect of activities according to the flow of people. ...

Take the PPT, calculation and executive director of the scheme and go over it with Party A to see what needs to be adjusted.

After Party A agrees, the implementation will be arranged.

The implementation process is as follows:

After receiving the plan, make the implementation plan and implementation list.

Discuss and make a good implementation plan and implementation list with the activity planner.

After being qualified, start to contact suppliers and confirm the date of use of materials with suppliers.

5 days before the execution date, reconfirm with the supplier whether it can be supplied.

On the execution day, everything is executed according to the execution plan, and all links are checked through the execution list to ensure foolproof.

On the day of the event, the executives stayed at the scene and stared at everything.

Withdraw the field

Recovery after the event:

Summarize the advantages and disadvantages by yourself

Then truthfully point out the advantages and disadvantages with Party A..

Let Party A put forward advantages and disadvantages.

Let Party A pay the final payment.

In this way, although there are many processes, the service is good, and Party A is willing to spend more money to buy high-quality services and carry out high-quality transformation for his own peace of mind! At the same time, this customer can also become your permanent customer, and it is possible to introduce you to customers!

If you don't understand anything, you can write privately or comment on me, and I will reply when I see it, meow ~?