In 20 16, the national average read 7.86 books, 0.02 more than in 20 15. The average daily reading time of WeChat is 26.00 minutes, which is 3.37 minutes more than 20 15. The development of digital reading has improved the national comprehensive reading rate and the contact rate of digital reading methods, and the overall reading population has continued to increase, but it has also brought about a new trend of slowing down the growth rate of book reading.

There are 52 sample cities in this survey, covering 29 provinces, autonomous regions and municipalities in China. The effective sample size of this survey is 224 15, including adults 16967 and minors 18, accounting for 24.3% of the total sample size. Effectively collect urban samples 1709 1, rural samples 5324, and the ratio of urban and rural samples is 3.2: 1.

Extended data

Method of reading:

(1) Extensive reading: Extensive reading means extensive reading, with a wide range of knowledge and general knowledge. We should not only read books on natural science, but also books on social science. Excellent works of different styles in ancient and modern China and foreign countries should be widely read, learn from others' strengths and innovate.

(2) Intensive reading: that is to say, we should read and think carefully, ponder and study repeatedly, and analyze and evaluate at the same time, so as to understand thoroughly and understand the heart, so as to absorb the essence.

(3) Read through: that is, read and browse the books, newspapers and magazines from beginning to end, with the intention of understanding, reading through and understanding the whole picture, so as to obtain a complete impression and achieve the effect of "bird's eye view and panorama". This method can be used in more important books, newspapers and magazines.

(4) Skipping: This is a skipping method. You can put aside the irrelevant content in the book, grasp the bones and muscles of the book, and focus on the views of each paragraph.

Baidu Encyclopedia-14th National Reading Survey