Three copies. In 20 19, the comprehensive reading rate of adult citizens in China maintained the growth momentum, and the contact rate of various digital reading methods increased. In 20 19, the comprehensive reading rate of books, newspapers, digital publications and other media was 8 1. 1%, which was 0.3 percentage points higher than that of 80.8% in 20 18. Digital reading methods (online reading, mobile phone reading, e-reader reading, Pad reading, etc. ) It's 79. The reading rate of books was 59.3%, which was 0.3 percentage points higher than 59.0% in 20 18.

Data show that mobile phones and the Internet have become the main body of daily contact with the media for adult citizens in China, and the reading time of paper books and newspapers has been reduced. From the point of view of people's contact time with different media, adult citizens have the longest contact time with mobile phones every day, which is 100.4 1 minute, which is 15.54 minutes more than 84.87 minutes of 20 18. The average daily online time is 66.05 minutes, which is 0.93 minutes more than 65. 12 minutes in 20 18 years. The reading time of e-readers per person per day is 10.70 minutes, which is the same as 10.70 minutes in 20 18 years.

In the traditional paper media, the average reading time of adults in China is 19.69 minutes, which is 0. 19.8 1 minute less than 20 18, and more than10% (12./kloc. The data shows that in 20 19 years, the per capita reading of paper books, newspapers, periodicals and e-books of adults in China decreased. According to the survey of various publications read by adult citizens, in 20 19, China read 4.65 paper books per capita, slightly lower than 4.67 in 20 18. The per capita reading of e-books is 2.84, which is 0.48 less than 3.32 in 20 18.

Among the adults in China, 1 1. 1% read 10 or more paper books every year, and 7.6% read 10 or more e-books every year.