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The week-long Spring Festival holiday has ended. Buy new year's goods, travel abroad, experience cultural feasts ... this holiday, people's lives have become more colorful and their consumption has become more diversified. Where did everyone spend their money this Spring Festival? A set of figures reveals the answer.

Data Map: Semi-finished dishes launched by a restaurant. Photo by Leng Yuyang

The reservation rate of time-honored catering enterprises is over 95%.

Bread is the pillar of life. Eating a new height during the Spring Festival holiday is a consumer demand that Chinese people attach great importance to. New Year's Eve, family reunion dinner and family banquet have become the protagonists of the Spring Festival catering market.

According to the data of the Ministry of Commerce, the booking rate of New Year's Eve dinner in various places is hot. The booking rate of some time-honored catering enterprises exceeded 95%, the attendance rate of Qinhuangdao hotels exceeded 90%, and the sales of Shanghai New Year's Eve increased by 1 1% year-on-year.

During the Golden Week of the Spring Festival, the operating income of key monitoring catering enterprises in Liaoning, Shandong, Shanxi, Hubei, Guangxi and Hainan increased by about 10% year-on-year, and Hebei, Fujian and Inner Mongolia increased by 8.9%, 8.0% and 7.6% respectively.

Of course, it is also "tasteful" to prepare New Year's Eve dinner at home.

According to the statistics of Tmall's "buying as usual" during the Spring Festival, the turnover of imported fresh food increased by nearly 300% compared with last year, including Chilean king crab, Boston lobster, New Zealand longevity fish, Canadian Arctic ginseng and Vietnamese black tiger shrimp. They are all table favorites for adult products. In addition, Chilean cherries stand out in the fruit army, and payment orders have increased by more than 400% year-on-year.

During the Spring Festival holiday, there are many tourists in Sanfangqixiang, Fuzhou. Reporter Liu Kegeng photo

The per capita consumption level of outbound tourists exceeds 6000 yuan.

During the Golden Week of the Spring Festival, traveling and vacationing has also become an alternative way for China people to celebrate the Spring Festival.

According to the comprehensive calculation of the data center of the National Tourism Administration, in the Spring Festival of 20 18, the national * * * received 386 million tourists, up by 12 1% year-on-year, and realized tourism income of 475 billion yuan.

Data show that during the Spring Festival, China tourists arrived in 68 countries and regions and 730 cities at home and abroad from nearly 200 major domestic cities.

In China, Guangdong, Sichuan, Hunan, Jiangsu, Henan, Anhui, Shandong, Guangxi, Hubei, Zhejiang and other provinces rank in the top ten in terms of the number of tourists received. Southeast Asia is still the largest destination for outbound tourists during the Spring Festival, and long-distance outbound destinations such as Argentina and Mexico are also very popular.

According to the "20 18 Spring Festival Golden Week Tourism and Travel Consumption Inventory" jointly issued by Tongcheng International Travel Service and Tongcheng Yilong, the per capita consumption level of outbound tourists during the Spring Festival Golden Week exceeded 6,000 yuan.

Judging from Ctrip's booking data, outbound travel, group tour and free travel account for 52% and 48% respectively; After 1985 and 1990, tourists accounted for nearly 50% and began to dominate the outbound tourism market.

In Taiyuan, Shanxi, people are queuing to buy movie tickets. Photo by Zhang Yun

The domestic box office has broken 5.6 billion.

During the Spring Festival, watching movies, visiting museums, soaking in libraries and other activities have become many people's "New Year customs".

There are many new films released in the Spring Festival this year, and the market competition is very fierce. According to the preliminary statistics of real-time box office of Cat's Eye movies, from the first day of February 16 to the second day of February16, the domestic box office accumulated over 5.6 billion yuan, setting a new record for the Spring Festival in China film market.

In addition to the booming film market, major museums have also welcomed an endless stream of tourists this Spring Festival.

For example, the new Hunan Provincial Museum runs at full capacity from the first day of the first month to the sixth day of the first month, and receives more than 654.38+million visitors during the holidays.

In Chengdu, during the Spring Festival holiday, Chengdu Wuhou Temple, Du Fu Caotang and Jinsha Site received nearly 1.4 million visitors.

In addition, many people chose "keeping company with books" this Spring Festival. For example, during the Spring Festival, Beijing Book Building received more than 60,000 people, a year-on-year increase of 20%. The National Library has carried out a variety of activities, such as the New Year greetings from the curator and "Watching the Yongle Grand Ceremony 1898 New Year".