1, company profile
Our company is a service-oriented enterprise focusing on information services. The company is committed to building an online trading platform for the campus, taking advantage of the convenience of network information transmission and combining the characteristics of instant and narrow geographical scope of campus trading activities, providing an online trading platform with convenient information exchange and comprehensive content system for campus business activities, narrowing the distance between virtual networks and students and breaking through the limitation that online services can only provide virtual services. Let the students experience the physical convenience brought by online life: take this as the basis of the company's operation, establish a good image of the company, operate the company's projects scientifically and reasonably, and base on long-term development.
2. Company strategy
Yanshan University is the starting point and forerunner of our company's development. In the early stage, we should start from a small place, dig deep into the Yanshan University market, accumulate experience and lessons, base on long-term development, and extend this platform to major universities in Qinhuangdao according to the future development situation, and finally to every university in China.
3. Summary of project implementation
Free trading platform for students; Selling second-hand books; Supermarket online shopping; Sign up for training institutions to enroll students; Contracting travel agencies to organize groups; Merchants open stores online; Commonly used products for sale; Advertising business.
4. Ways to raise funds
The company's operating funds are raised by the responsible persons (Zhou Baocheng and Guo Hui), and the shares of other members of the company are also allowed to be raised by small and medium-sized enterprises.
Second, the description of industry characteristics
1, development background
Dangdang:199911/kloc-0 officially opened in October. Since its establishment, Dangdang has maintained a high growth rate, with the annual growth rate exceeding 100%. In 2007, book sales exceeded 600 million yuan, and about 20 million people browse all kinds of information on Dangdang every month. It gained a good reputation by selling books online, and gradually expanded its sales scope to various popular goods. Consumers click the mouse, and the boutique is in front of them-the business model of delivery company and face-to-face payment has attracted 37.56 million customers around the world to buy their favorite goods on Dangdang. Sell your own books and provide a trading platform for other commodities, thus making a profit.
A very successful example of college students is the College Students 168 service network founded by Wu Zifa, a student of Jiangxi Agricultural University. The website was established in 2004, and by 2006 1 month, the turnover reached one million yuan. This website provides online ordering, online supermarket and online second-hand bookstore services. At first, its business scope was only in one school. Later, the business was gradually expanded to the surrounding university campuses, and online ordering and cash on delivery were adopted, which greatly facilitated students' daily life and won a good reputation among students. It's worth learning.
To sum up, the online trading platform perfectly displays commodity classification, intelligent inquiry, shopping navigation and easy shopping methods, and cooperates with the special services of various websites to attract visitors and businesses, so that website operators can get rich returns.
2. Self-development advantages
With the continuous development of network technology, the network has become another market in 2 1 century because of its strong timeliness and convenient information exchange. Although the Internet has developed quite extensively, it has not really opened up in the student market. There is still a long way to go between the student market and the Internet. According to our observation of the students around us, there are mainly the following ways for students to use the Internet: studying, looking up information, watching news, chatting online, playing games and giving speeches. It can be seen that these are relatively virtual services, which bring little substance to students. 3 the key to the operation of the project.
1), pay attention to the reality of students' needs and make the service more professional and comprehensive.
Different services adopt different management modes according to the characteristics of students' needs. For example, the second-hand book service, we collect all the books that may be bought in our online bookstore, and students can search them with a click of the mouse. After that, they can receive the books they want at a low price in the dormitory through a simple shopping process, without spending high prices on new books, looking for loans or spending money to copy low-quality books. In this way, the service in place will earn a good reputation and profits.
2) Bring the network to students, benefit their vital interests and create our own characteristics.
At present, the network that students contact is not comprehensive enough and thorough enough. For example, Baidu involves information retrieval, which can't touch daily life, so it is not comprehensive enough. Although the online shopping provided by Taobao has a physical taste, it is only a part of the entity and not thorough enough. Because the website we founded has the requirements for specific student groups, and the content is especially concerned and participated by students, it can really bring the network to students, benefit their vital interests and create our most distinctive side.
3) Reasonable construction of service projects to maintain survival and development.
In the projects we operate, online shopping, online ordering, online book purchasing and free trading platform for students are important strategies for us to win the popularity of students and the trust of merchants, which are prerequisites for the survival and development of the website. In addition to the free trading platform, the other six services have profit space, which can be said to be the main profit channel for campus transactions and achieve the goal of team survival and development. Learn from the service mode and service characteristics of well-known websites, and combine the characteristics of campus life to make scientific and reasonable planning and careful design, so as to create a unique localized website with powerful functions, thoughtful service and adaptability to the actual situation of the school.
In short, it is necessary to gain a firm foothold with services that meet the fundamental interests of students, rather than getting a short-lived publicity.
Third, the project analysis and the implementation of marketing strategy.
1, student free trading platform
We set up a free trading platform and put advertisements for students for free. As long as students publish advertisements in the corresponding classified information, they will be easily browsed by consumers or found by search engines. Use this service to improve the popularity of the website.
2. Supermarket online shopping
1), market analysis
Yanshan University has a vast territory and dormitory areas are widely distributed. Most dormitory areas are far away from supermarkets, which brings great inconvenience to students' shopping. Online shopping-home delivery and online shopping just cater to the needs of students. In addition, the competition between supermarkets is fierce. We know that the prices of goods in supermarkets around the school are lower than those in other places, which is the result of fierce competition. It is conceivable that they are eager to win the student market, and the online shopping service we provide for them is a powerful bargaining chip for their competition. They will be very willing to cooperate with us as long as our service cost is more cost-effective than they rely on price reduction competition.
2), marketing strategy
In order to attract supermarkets inside and outside the campus, we intend to implement the strategy of page display+order sales for supermarket merchants, and whether supermarkets choose order service according to their own conditions.
Provide them with space on the website, and let them open a shop on the website to display their products. When looking for goods, students can directly open the page of a supermarket to buy them, or use the search engine in the station to search for the goods they want. After intelligent processing, the website will list all the results (including price, supermarket, model and other commodity information) for selection, and then place an order online. After seeing the order, the supermarket will organize people to deliver it to the door in time. Each supermarket can set the consumption limit according to its own situation, and provide the delivery time.
3), financial analysis
According to our investigation of Lilian Supermarket in the West Campus, the average daily turnover is about 5,000 yuan, and it is estimated that the sales of each supermarket on the website will be 500 yuan. According to the statistics of the number of surrounding supermarkets, we set the cooperation goal as four.
Monthly profit = (daily turnover × service commission × monthly days+monthly page display fee) × number of cooperative supermarkets.
Fourth, the Internet prospect analysis
Internet entrepreneurship trend: make full use of the advantages of online networks and offline entities.
Nowadays, internet entrepreneurship, pure online services may also succeed, such as facebook, Google, twITter and so on. But this is a great innovation once every five years, based on information and people's basic network services. For most entrepreneurs, such opportunities are rare. If you also want to start an Internet business, you may wish to consider how to make full use of the advantages of the Internet and offline channels, so that the advantages of both sides can be combined and new energy can break out.
Internet Project Plan 2 Part 1: Market Background Analysis
Conduct market research. Investigate the market size, user group size, industry growth rate and industry development trend in the next few years.
Analyze the target user group. The scale and classification of target users, users' behavior habits, users' needs, etc. The analysis of potential user groups can predict the number of users and benefits of future products. The analysis table is as follows:
Part II: Analysis of competitors.
It is also necessary to make a detailed analysis of competing products, including the situation of potential competitors, competitors' business models, target users and development.
business model
Generally speaking, a certain product is divided into several business models. Different business models determine the product strategy and operation ideas, and the target user groups are also different. For example, if my neighbor totoro wants to open a bakery, you need to choose whether it is a direct mode or a franchise mode. In the direct mode, he has to decide whether to bake his own bread or process the finished bread. These are business models.
Target user group
Different business models determine the product strategy and operation ideas. If my neighbor totoro decides to open a direct bakery, it is necessary to decide whether to make bread or bread cakes and biscuits. Each road decides to face different user groups, and different user groups need different operation strategies, such as integral marketing, full reduction or polite breakfast.
state of play
Therefore, the analysis of competitors should be considered from these three aspects (business model, target user group and development). After analyzing the competitor's business model and target user group, we should also evaluate his development, such as the number of users and activity of the product.
The third part: product feasibility analysis.
Generally speaking, the feasibility analysis report is divided into two levels: business and technology. Generally speaking, this is the case, but since the business part has been thoroughly analyzed, the feasibility analysis can only involve technical content. It doesn't matter, it depends on personal preference.
Totoro Jun himself still likes to add commercial and technical parts to the feasibility analysis report.
The analysis of the business part is easy to write, because with the previous market background analysis and competitor analysis, we only need to do a comprehensive analysis here-the market prospect is broad, the target user scale will be further improved in the next three years, the growth rate is gratifying, and the development trend of competitors is good. In order to achieve the strategic goal of our company XXXXX, we must implement or develop this product. (You can press the template set of Totoro Jun, or you can analyze it yourself, whatever you want. )
The analysis of the technical part is more professional. In technical terms, this part needs to describe product function view, product business flow chart and network topology diagram (all technical terms).
Functional view
The technical scheme is very important, which is related to whether the product can land. My neighbor totoro always thinks that the students who do technology are very hard and always work hard. In fact, it is the baby's heart that is bitter, and the baby does not say. So we should be kind to our technicians.
Of course, bosses don't care about these technical details, they only care about whether you have done these technical analyses and what your conclusion is. Finally, your conclusion must be clear: you can do it!
Part IV: Implementation Plan
Finalize the implementation details of the project, such as project schedule and project team.
The project schedule tells the bosses what to do in the first step, what to do in the second step, the implementation time, content and person in charge of each step.
project plan
Team composition
The composition of the project team should be flat. As far as the product itself is concerned, flat management is the pursuit goal. The product manager has absolute rights and consists of four groups: UI, development, operation and marketing. But the actual situation is not so good, generally only two teams develop and operate, which is very good.
Part V: Analysis of investment and income.
Project investment situation
Describe the amount and resources needed to achieve the expected goals of the project. For example, develop an Internet product. The development cost of each part of the product should be calculated in detail, and the total investment should be summarized.
Project benefit analysis
Analyze the annual market size, user groups and market size growth rate in the next three years. On this basis, the market penetration rate of products is estimated, so as to calculate the annual user volume of products. According to the analyzed income per user, the annual direct income of the project can be analyzed.
In addition to direct income, there are indirect income such as cooperation income sharing, advertising fees and stimulating other businesses.
Internet project plan 3 website strategy
Marketing strategy runs through the process of website construction. China-me's website strategy model is: professional website+community website, updated daily, revised regularly, and launched new activities and themes regularly, emphasizing the interactivity and convenience of the website;
Email promotion
E-mail is one of the most effective ways of network permission marketing. Divided into: advertising mail, electronic magazines. The former gets the first attention by widely publishing email information; The latter obtains regular and targeted publicity effects through user permissions, which has a multiplier effect;
Search engine comments
Statistics show that more than 50% of spontaneous visits come from search engines; Filling search engines effectively is one of the necessary means to improve attention; Tagging search engine should not only pay attention to the choice of this good engine, but also pay attention to tracking the tagging effect regularly and making reasonable corrections or supplements;
Information platform release
Directly logging China-me's existing commercial and commodity information into major information publishing platforms can not only improve the brand awareness of riddles, but also directly find business opportunities or traditional business customers and cooperation opportunities; Give play to attention marketing and actual marketing in the process of website promotion;
advertising strategy
Advertising is a powerful means of attention marketing and promotion, including online advertising and below-the-line. Online advertising includes paid advertising, exchange advertising, friendship connection and so on. Offline advertisements will not be repeated.
Offline promotion method
There are various ways to promote offline, including: determining the image of website CI, promoting logo, word-of-mouth communication, participating in public welfare activities, sponsoring activities, distributing small gifts and leaflets, conducting small-scale market research, and cooperating with relevant units and institutions.
Guo Yan Liu Yin method
Visit a large number of similar websites or popular network platforms, and publish news and forum information (which can be realized by technical means). The contents mainly include: introducing this website or publishing some fine contents of this website to attract fans to visit;
Internet project plan 4 1. Commercial purpose
A qualified business plan must first have a clear, concise and effective general descriptive language to explain the development direction and main contents of this business plan, in which the attractive distinctive personality, clear ideas and goals and the advantages of the entrepreneurs themselves should be particularly highlighted, so that investors can fully understand the whole business plan in the shortest time, control the direction and rhythm of capital investment, and provide the most effective help when necessary. Venture capital group has rich management experience and strong risk self-control ability, and its intangible investment in management and risk control is tantamount to a bright light in the dark for entrepreneurs in the initial stage. Even if the cooperation between the two parties is unsuccessful, accepting the advice of venture capital experts with an open mind will benefit entrepreneurs a lot.
2. Introduction of startup companies
After establishing the initial impression, entrepreneurs should further explain the background and current situation of their company, clearly show the overall strategic objectives of the company, and point out the ultimate goal of being a commercial profit-making company, so that investors can fully understand the startup companies they invest in and establish the necessary trust. This is the only way for entrepreneurs to "circle money" and needs a sincere attitude. Only when investors fully trust themselves can all cooperation really begin. Imagine, if you don't trust each other, who will give you hundreds of thousands, millions or even tens of millions of dollars? Openness is the foundation of building trust.
3. Products/services
Product/service is the concrete carrier of business plan, and it is the key to whether the investment can finally get a return. To have commercial value, products/services should be market-oriented, not purely technology-oriented, because creativity with market opportunities is the most valuable and can meet the requirements of the target market. Entrepreneurs should describe it as clearly as possible, highlighting the characteristics and potential commercial value of products/services; Whether the leading position of technology adapts to the existing consumption level; Accurately and reasonably judge the technical prospect; Ownership status, etc. In this regard, entrepreneurs should have the attitude of fully trusting venture capital companies, and don't worry too much about their technology patents being stolen and concealed by venture capital companies. What is certain is that venture capital companies have strict professional ethics in this respect. Before talking about cooperation, they will sign a confidentiality agreement with entrepreneurs to protect their interests by legal means.
4. Market analysis
Market analysis is the key factor for investors to decide whether to enter the market or not. Before introducing venture capital, entrepreneurs should make a rigorous and scientific investigation and analysis of the market, elaborate the market capacity and future trends in detail in the business plan, including the existing scale, development status, pioneering ability, customer situation, competition form and the feasibility of marketing strategies in target areas, and make reasonable predictions on market share and market trends to make accurate market positioning. In order to ensure its accuracy, entrepreneurs should try their best to adopt various professional market analysis channels, entrust different professional market analysis companies to make rigorous, scientific and authoritative investigation reports, synthesize as much data as possible, make a final demonstration plan, and avoid risks to the maximum extent. Safe. Market opportunity is the most attractive aspect for venture capitalists, and the target market should have considerable scale and development potential.
5. Competition analysis
As the saying goes, "Know yourself and know yourself, and fight every battle", entrepreneurs must have a clear understanding of market competition and their respective advantages, make a thorough analysis, and deploy clear competition strategies.
6. Operation and implementation
Management and implementation include two aspects, one is management strategy, and the other is sales model. For business strategy, entrepreneurs should be clear about the steps of strategy implementation, business timetable, product production/service plan, cost, gross profit, expected business difficulty, resource demand and so on. For sales methods, entrepreneurs should formulate clear sales strategies and methods, including incentives for sales staff and effective promotion strategies. Sales and promotion strategies are very important to the company's long-term success.
7. Management background and ability
Venture capitalists attach great importance to management ability. It can be said that success is impossible without good management. Management ability is embodied in the following two aspects in the business plan:
(1) Entrepreneurial belief, foresight, professional knowledge and rich experience, and good business sense;
(2) Careful planning and effective implementation plan, including insight and consideration of risks and threats.
If you choose the goal of internet entrepreneurship, of course, you need to have very clear development goals and development plans, as well as clear written plans such as what is noteworthy in this process. So how to write an Internet business plan?
Here is a general framework, which can play a certain reference role: first, generally speaking, no matter how to run any entity's business, most of them need products. Of course, the Internet business plan should also have a more detailed description of these products, clarify its product positioning and advantages and disadvantages compared with peers, so as to continuously improve and give play to its advantages on the one hand; Second, accurately analyze the market, mainly including consumer demand and consumption habits; Third, analyze the competition, introduce the main competitive pressures in the process of operating this business, understand the competitors, make appropriate adjustments, and deal with stronger competition; Fourth, comprehensively introduce and analyze the significance and necessity of this entrepreneurial project, including what aspects; The fifth aspect is to analyze the market of this project and make preliminary and long-term development goals and plans.
In addition to these, it is necessary to make a detailed analysis of the risks of this project in the business plan and make a detailed plan for every step in the business process. In fact, there are many related cases on the internet now, which can be used as a reference for planning. Of course, it is the wisest choice for professionals to make this business plan, so as to know more accurately whether this project is worth investing.
The information network of the Fifth Internet Project has entered a new era. With the improvement of people's living standards, more detailed and optimized all-round services will be needed. The network will become an indispensable part of our life, and the network platform will provide us with more comprehensive, credible, convenient and diverse information. With the progress of technology and the development of society, the network will no longer be an illusory world, and real entities will also be realized on the network.
(A) business analysis
1 80% merchants are interested in the promotion of online packaging information services on the premise of no or relatively little income;
2.20% merchants don't believe in the network itself, so they are not very interested in the promotion of network packaging information services;
There are also some businesses that don't need it because of the network service support of brand companies. This is a very small number of businesses.
Consumer analysis
1, college students: Modern college students spend blindly, knowing how to spend money but not how to spend it, and what our website needs to do is to make them understand and rest assured. At the same time, the information of modern college students is very closed. Due to the limitation of school conditions, there is a lack of equipment to obtain information. Internet is the fastest tool for them to get information, and our website provides the most comprehensive information for college students to read and refer to.
2. Staff: Today's staff are very busy and tired every day, and have little time and energy to go shopping. We provide them with a platform to choose, consume and save time. They can choose all kinds of things they like and need on this platform, so why not? And you can also know the promotion information of the latest shops and storefronts, and make the most reasonable consumption in the shortest time.
3, the elderly: the elderly are not very convenient to move, and they will feel real convenience on this platform. It is possible that they don't know about the Internet and don't believe that our publicity will make them build confidence in our network. This is the responsibility of our young people in the 2 1 century, so that they can enjoy life and the convenience of the information age.
4. Others: Although people who have entered the society have various channels to obtain information, the information is overwhelming and it is difficult to distinguish between true and false. Our website should make the information true, provide convenience for them and make them trust.
(3) Investment budget
1 The annual rent of the server is 20,000 yuan.
Two desktop computers * * * 1, 000 yuan.
3 Pre-publicity expenses are 65,438+0,000 yuan.
A digital camera costs 5000 yuan.
A digital camera costs 5000 yuan.
Other expenses: 5,000 yuan
* * * The invested capital is 55,000 yuan.
(4) Sources of benefits
1 Charge a certain service fee for packaging publicity of shops, storefronts, commercial buildings and supermarkets;
Cooperate with merchants, if customers place orders through the internet, they will pay dividends according to a certain commission; Fan's business plan is based on 10% annual sales commission of the network.
Second, according to the 1% commission for each piece sold online,
Choose one of the two schemes;
3. With the development of the Internet, advertising charges a certain fee;
(5) expansion plan
1 will make Xinzhou a good example.
2. Gradually spread Xinzhou as a model to other cities.
When the network matures, there will be better projects to join.
(vi) Concluding remarks
This plan is written in detail, but due to the limitation of personal thought, there may be some unsatisfactory and imperfect places, which will be supplemented and improved in the future.
There may be many similar websites in China, both successful and unsuccessful. Generally speaking, such websites have a bright future, but they are not mature enough. Since there are individuals or enterprises doing this project, it shows that there is a big market in China. Where there is a market, there is competition and there are challenges. There are challenges and opportunities. Opportunity is not waiting, but creating. Our website has its own characteristics, which requires the cohesion of our team, the fighting spirit of our team, the great help of our partners, the great support of people from all walks of life, and the greatest trust of consumers and customers in our cause. Only by combining all these can we finally succeed.
We are confident to become the most powerful, reliable and extensive packaging information service publicity network in China to serve the people of the whole country. May we enjoy the victory of * * *.