The first is the consumer psychology of "others have it, I want it". Ice piers haven't been sold before the Winter Olympics. As early as a few years ago, the figure of ice pier appeared. It can only be said that because of the Winter Olympics, the price of ice piers soared overnight. Before this, not many people went to buy it, and even found the existence of the ice mound. It wasn't until the Japanese journalist's enthusiastic pursuit and exaggerated the performance of the fire that people began to discover the importance of having an ice pier. After planting grass in many ways, it inevitably aroused the public's competitiveness of "you have me". It is said that the purchase site in Bingdundun is like a vaccine queue. It really explains the grand occasion of "one pier is hard to find".
Secondly, the shape of the ice pier is cute, which is simply "sprouting people's hearts." The ice mound is shaped like a panda, and its transparent shell is made of ice crystals. Coupled with many media reports on the "ice mound" of the Winter Olympics, it is hard not to put it down for such a soft and lovely mascot.
Finally, it lies in the extremely special significance represented by the ice pier. Bingdundun is a national treasure, with the stockiness and cuteness of a national treasure panda. Naive, docile and lovely, symbolizing the mobilization of strong physique for the Winter Olympics; The transparent shell made of ice crystals represents astronauts and symbolizes the vision of the future era; The 5-ring ribbon on the shell incorporates the concept of 5G, symbolizing speed. The little love element in the palm of your hand makes the image of Bingdun stereoscopic and full, symbolizing China's peace, friendship and enthusiasm. Then there is the development of the Internet. Compared with previous years, the Internet has spread to thousands of households, and everyone can get the latest news in time. Coupled with the further expansion of the ice pier and the expression pack, the ice pier has become a real top flow.