Research background
research method
Definition and classification of interior design products
The first chapter is the main economic characteristics of China interior design market.
-Product overview
1. Product classification
2. Development background of various products
3. Overview of industrial chain
Second, the position of interior design industry in the national economy
Third, the economic operation environment of interior design industry
Fourth, the development of technology.
Five, interior design product life cycle analysis
Entry/Exit Barriers of Intransitive Verb Market
Seven. Profitability of interior design industry
Chapter II Production Analysis of Interior Design Products
I. Production Scale and Growth Rate of Interior Design Industry from 2005 to 2008
Second, the regional distribution
Three. 2009-20 12 Trend of Output and Capacity of Interior Design Industry
Fourthly, the production status and product strategy of industry leaders.
Verb (abbreviation of verb) Problems in the production of interior design industry
Chapter III Market Analysis of Interior Design Industry
I. Interior Design Industry Chain
Second, the scale and growth rate of China interior design market in 2005-2008
Third, the factors affecting the market size of interior design products
Four. 2009-20 12 Interior Design Market Scale and Growth Forecast
Verb (abbreviation of verb) Market share and changes of key enterprises from 2005 to 2008
Analysis on the development potential of intransitive verbs in interior design market
Seven. Development trend of market demand
Chapter IV Regional Market Analysis of Interior Design Industry
I. Market Size and Proportion of Interior Design Products in Provinces and Cities in 2008
Second, 2009-20 12 provinces and cities interior design products market size and proportion forecast
Thirdly, the in-depth analysis of interior design market in key provinces and cities
Chapter V Market Analysis of Interior Design Subdivision Products
First of all, the product characteristics of each subdivided product
Second, the market size of each product segment.
III. Market size and growth forecast of each product segment in 2009-20 12
Four. Market prospect analysis and forecast of main products.
Chapter VI Price Analysis of Interior Design Products
First, the price elasticity of interior design products.
Second, the relationship between the price and cost of interior design products
Third, the price and price strategy of major interior design enterprises
Fourth, the role of price in the interior design market competition
Verb (abbreviation of verb) The influence of financial crisis on the price of interior design products
Intransitive Verb 2009-20 12 Price Trend of Interior Design Products
Chapter VII Competition Analysis of Interior Design Products
First, the theoretical basis of competitive analysis
Second, the interior design industry competition pattern
Third, the analysis of competitive groups
Fourth, the interior design industry market concentration analysis
Verb (abbreviation of verb) is the key factor of competition.
Chapter VIII Analysis on the Technical Development of Interior Design Products
First, the development status of interior design product technology
Second, the development trend of interior design product technology
Chapter IX Analysis of Import and Export of Interior Design Products
I. Export analysis
1. Total export volume and growth of interior design products in China.
2. Major brands of interior design industry operating in overseas markets.
3. The influence of global economic form on the export of interior design products
Second, the import analysis
1. Total import volume and growth of interior design products in China.
2. The promotion and influence of imported brands on the interior design industry
3. The influence of global economic form on the import of interior design products
Chapter 10 Analysis of Interior Design Upstream Industry
First, the development of the upstream industry of interior design.
Second, the upstream industry's impact on the interior design industry
Third, the development trend of the upstream industry of interior design
Fourthly, the impact of the financial crisis on the upstream industry of interior design.
Chapter III XI Interior Design Downstream Industry Analysis
First, the development of downstream industries of interior design.
Second, the influence of downstream industries on interior design industry.
Third, the development trend of downstream industries of interior design
Fourthly, the impact of the financial crisis on the downstream industry of interior design.
Chapter 12 Channel Analysis
First, the channel form and comparison
Second, the impact of various channels on the interior design industry
Third, the key factors of channel construction and management
Four, the main interior design enterprise channel strategy research
Verb (abbreviation for verb) major agents in different regions
Chapter XIII Analysis of Substitutes
First, the impact of substitutes on interior design products
Second, the development status and trend of substitutes
Third, the impact of the current economic situation on interior design alternatives.
Chapter XIV Analysis of Complementary Products
First, the impact of complementary products on interior design products
Second, the development status and trend of complementary products
Third, the impact of the current economic situation on interior design products.
Chapter 15 Analysis of Leading Driving Factors of Interior Design Industry
I. National policy orientation
Second, the development of related industries.
Third, industry technology development.
Fourth, changes in social needs.
Chapter XVI Analysis of Policy Environment of Interior Design Products
I. Macroeconomic policies
Second, the industrial policy
Third, the impact of policy changes caused by the financial crisis on the interior design industry.
Chapter 17 Analysis of Key Interior Design Enterprises
1. Brief Introduction of Industry 10 Top Enterprises
Second, the industry 10 strong enterprise competitiveness analysis
Third, the industry 10 strong enterprise financial indicators analysis
Chapter 18 Risk Analysis of Interior Design Industry
I. Environmental risks
Second, the upstream and downstream risks of the industrial chain
Third, the policy risk of interior design industry.
Fourth, market risk.
Verb (short for verb) Other risks
Chapter 19 Market Prospect Forecast and Opportunity Analysis of Interior Design Industry
I. Market Prospect Forecast of Interior Design Industry
Second, the interior design market opportunity analysis
Thirdly, the investment opportunities of new entrants are analyzed.
Fourth, the interior design industry horizontal industrial chain investment opportunities
Verb (abbreviation of verb) Investment opportunities in vertical industrial chain of interior design industry
Evaluation of the overall opportunity of interior design industry with intransitive verbs
Chapter 20 Relevant strategy suggestions
I. Product Positioning and Pricing
Second, the cost control suggestions
Third, technological innovation.
Fourth, channel construction and marketing strategy
Verb (abbreviation of verb) investment strategy
Six, how to deal with the current economic situation
Main chart
Chart: Market size and growth rate of interior design industry from 2005 to 2008
Chart: 20/200912 Market Scale and Growth Rate Forecast of Interior Design Industry
Chart: Market share of key enterprises in interior design industry from 2005 to 2008
Chart: Regional Structure of Interior Design Industry in 2008
Chart: Channel Structure of Interior Design Industry in 2008
Chart: Total demand of interior design industry from 2005 to 2008
Chart: 20/200912 Total Demand Forecast of Interior Design Industry
Chart: Demand Concentration of Interior Design Industry in 2005-2008
Chart: Demand growth rate of interior design industry from 2005 to 2008
Chart: Market saturation of interior design industry in 2005-2008
Chart: Total Supply of Interior Design Industry in 2005-2008
Chart: Supply growth rate of interior design industry from 2005 to 2008
Chart: Supply Forecast of Interior Design Industry in 2009-20 12
Chart: Supply Concentration of Interior Design Industry in 2005-2008
Chart: Sales of Interior Design Industry in 2005-2008
Chart: Inventory of Interior Design Industry from 2005 to 2008
Chart: Regional Distribution of Enterprises in Interior Design Industry in 2008
Chart: Distribution of Sales Channels in Interior Design Industry in 2008
Chart: Distribution of Main Agents in Interior Design Industry in 2008
Chart: product price trend of interior design industry from 2005 to 2008
Chart: Product price trend of interior design industry in 2009-20 12
Chart: profit and growth rate of interior design industry from 2005 to 2008
Chart: Gross profit margin of interior design industry from 2005 to 2008
Chart: Sales Profit Rate of Interior Design Industry from 2005 to 2008
Chart: Total assets profit rate of interior design industry from 2005 to 2008
Chart: Net assets profit rate of interior design industry from 2005 to 2008
Chart: Export volume and export volume of interior design products from 2005 to 2008
Chart: Regional distribution of export of interior design industry in 2005-2008
Chart: Import volume and transaction volume of interior design industry from 2005 to 2008
Chart: Distribution of Import Areas of Interior Design Industry in 2005-2008
Chart: External Dependence of Interior Design Industry from 2005 to 2008
Chart: Number of investment projects in interior design industry in 2008-2009
Chart: List of Investment Projects in Interior Design Industry in 2008-2009
Chart: Relationship between Investment and Demand in Interior Design Industry in 2008-2009
……
Publisher: Qian Xun Industrial Research.
2009- 10- 18 20:42
Interior design research report
This semester, we studied the course "Interior Design Curriculum Design". In order to better grasp the content of this course, I made a survey on an owner of Chi Yuan Century City.
I. Investigation time: September 6, 2009, 438+02
2. Research location: Century City, Chi Yuan.
3. Questionnaire: home visit,
Investigation purposes: Through investigation, we can know the house type, area, owner's preferences, living habits, cultural background, age, building structure, building orientation, etc. Provide the necessary information for the design, make timely and accurate responses to the problems and more demands reflected in the interior design, prepare for the upcoming design, and formulate the design task book. In order to break through the inherent mode, embody the humanistic spirit and have fashion interest, the design has created a romantic and warm living environment.
Survey object: an owner of Chi Yuan Century City is going to decorate his wedding room.
Research contents of intransitive verbs;
(1) apartment. Area: According to the floor plan of the apartment provided by the owner, the apartment is a medium-sized apartment with 3 bedrooms, 2 living rooms and 2 bathrooms, with a construction area of 148 square meters.
(2) The host's preferences, living habits, cultural background and age: the host is a couple who are about to get married. They are all post-80 s college graduates who have just joined the work and have a stable income. The woman is a university teacher and the man works in a government office. Through my conversation with them, I know that they usually have a lot of work pressure, so they like a simple, comfortable, casual, quiet and relaxed atmosphere. The color should be elegant, but the bedroom should be warm and romantic, because it is a wedding.
(3) Building structure: brick-concrete and reinforced concrete structure.
(4) Architectural orientation: This apartment faces south, and the master bedroom and living room face south. In China, it is best to choose the living room of residential commercial housing, facing south. Sitting in a house facing south has always been the best living habit in the northern region, which has caused consumers' demand psychology of "buying a house in the southeast if they have money".
7. Survey results: First of all, although the salary of newcomers is stable, the salary of young people is limited. First of all, there is a great conflict between the price and the material, so we should choose some cheaper materials with good colors, which are suitable for young people.
Secondly, young people are full of passion and energy. They decorate their wedding rooms for themselves, so they like their bedrooms to be romantic and full of passion. However, because young people are under great pressure in all aspects, the bedroom should be designed with some relaxed, romantic and energetic colors. I feel very relaxed when I can go back to my bedroom. The hostess is also a teacher, so the study must study hard.
Thirdly, many young people are fashionable, so when choosing furniture and indoor plants, we should choose the latest styles and designs according to the current trend.
In short, we should follow the owner's preferences, simple design, generous, comfortable, casual, quiet and relaxed atmosphere, and the overall effect is full of passion, romance and relaxation, while at the same time having a sense of fashion and family warmth.
Experience from investigation: Through this practice, I once again learned from many aspects that the interior design industry has high requirements for interior designers. Cultivate their ability to find, analyze and solve problems; At the same time, I also found some of my own shortcomings, so that I can make up and improve in my future study. Lay a good foundation for going to society in the future.
I. Purpose of internship 1. Understand the current market situation and prospect of interior decoration design in Dezhou. 2. Further master the application of design software such as PS, 3D Max and CAD. 3. Try to apply the theory of environmental art design learned in school to practice. 4. Explore the methods of being a good interior designer and be familiar with the methods and processes of interior design. 5. Cultivate interpersonal and social skills to prepare for becoming an interior designer. Second, the internship unit comprehensive overview "Dongyi Risheng" was founded in 1996, which has formed an absolute leading edge in the scale, specialization, branding, collectivization and industrialization of China's home furnishing industry. Dongyi Risheng Group takes "being a famous brand today and creating a century-old enterprise" as its purpose, takes Dongyi Risheng brand as its platform, takes the home industry chain as its main line, and is based on the design and construction of middle and high-end home improvement, the supply of materials and furniture accessories, the fine decoration design of real estate, the development of national franchised brands, and the research and analysis of industry specialties. In order to build the most competitive decoration industry and brand echelon in China and form the strategy of synchronous development, we should deeply integrate and optimize resources from a global perspective. Third, the content and progress of the internship first need to understand the procedural steps of interior design: 1, the design preparation stage is mainly to accept the entrusted task book, sign a contract, or participate in bidding according to the requirements of the tender; Define the design cycle, make the design plan progress, and consider the cooperation and coordination of various related types of work; Clarify the use nature, functional characteristics, design scale, grade standard, total cost and other design tasks and requirements of interior design tasks, as well as the indoor environment atmosphere, cultural connotation or artistic style to be created according to the use nature of tasks; Familiar with design-related specifications and quota standards, collect and analyze necessary data and information, including on-site investigation and visiting similar examples. When signing the contract or formulating the tender documents, it also includes the design schedule and design rate standard, that is, the percentage of the interior design fee charged by the owner to the total investment in interior decoration. 2. Scheme design stage The scheme design stage is to further collect, analyze and apply data and information related to design tasks, conceive, conduct preliminary scheme design and in-depth design, and analyze and compare the schemes on the basis of the design preparation stage. Determine the preliminary design scheme and provide design documents. The documents of indoor preliminary scheme usually include: (1) plan, and the common ratio is 1: 50,1:100; (2) Indoor facade development, commonly used ratio 1: 20,1:50; (3) Top plan or bottom plan, commonly used proportions are 1: 50,1:100; (4) indoor * * * map; (5) Example room for interior decoration materials; (6) Description of design intent and cost estimation; The preliminary design scheme must be approved before the construction drawing design can be carried out. 3. In the stage of construction drawing design, it is necessary to supplement the necessary drawings such as plane layout, indoor elevation and ceiling, as well as details of structural nodes, details and equipment pipeline drawings, and prepare construction instructions and cost budget. 4. Design implementation stage The design implementation stage is also the construction stage of the project. Before the indoor engineering construction, the designer should explain the design intention and technical disclosure of drawings to the construction unit; In the process of project construction, it is necessary to check the construction situation according to the requirements of the drawings, and sometimes it is necessary to make local modifications or supplements to the drawings according to the site conditions; After the construction, the project acceptance will be carried out in conjunction with the quality inspection department and the construction unit. Secondly, after studying the interior design methods, Master Zhao explained the following three kinds to me: 1, focusing on the overall situation, starting with small things, thoroughly scrutinizing the whole and details; 2. Coordinate and unify the part and the whole from the inside out and from the outside in; 3. Put pen first or pen meaning first, and pay equal attention to conception and expression. After careful deliberation and practical application in work, it is found that the above three items are really practical, and it is not bad to communicate with those experienced designers. Thirdly, I have mastered some skills in designing software and improved my proficiency in software application. For example, skillfully turning a two-dimensional background into a three-dimensional scene, making just visiting and so on. Four. Internship experience and experience Through this half-month internship, I have a further understanding of the interior design industry, and soon I am proud to be one of them. Combined with my internship experience, I summed up the following qualities as an interior designer. (1) Have comprehensive quality: In addition to professional knowledge and skills, interior designers should constantly improve their aesthetic ability and have rich knowledge and experience to create touching spaces. (2) Have a keen insight: The keen observation and foresight of fashion is a basic ability for designers to cultivate themselves. At a high level, designers are responsible for guiding fashion. (3) Pursuit of nuance: Interior designers are faced with different details in the environment, and the handling of details is related to the success or failure of the whole interior space design. The simpler the design, the more important the details are, and attention should be paid to the exchange of indoor and outdoor space roles. (4) Strong expressive ability and rich expressive means: Designers should clearly and accurately express their design intentions and thoughts, so that owners can easily understand and communicate. (5) Ability to accurately grasp material information and apply materials: With the development of the market and the progress of science and technology, new products and materials are constantly emerging. Grasping the characteristics of materials in time and exploring practical drawings can broaden the design ideas, keep pace with the times and seize the market opportunities. (6) Attach importance to conceptual design and style orientation: Conceptual design is the design idea of the project and a comprehensive result. It is a general idea, including the comprehensive consideration of human nature and function, science and technology and materials, as well as the designer's unique cognitive factors and personality characteristics of the design project, which is fundamentally different from other design schemes. Emphasis is placed on implanting unique personality under the premise of satisfying functions in design. So don't form a fixed style, but you can form a fixed idea. (7) Ability to understand and apply furnishings: Understanding and applying furnishings is the basis for creating a living and living environment with modern cultural characteristics and tastes, and furnishings are an important part of the space environment. In excellent display design, the formal beauty of decoration has profound cultural connotation and aesthetic value, which is people's taste and pursuit of a certain cultural realm. (8) Good interpersonal and social skills: Design is a service industry, serving the public, not a work of art, and many things are decided by the owners! Communication and running-in with the owner is the key to reaching the plan. Only by understanding can design have a direction-just as a successful artist meets the needs of a certain kind of people with his own style. (9) Pay attention to market research: On the basis of market research, make some assumptions about people's possible actions and behaviors in the space to be designed, and consider the influence of the application of modern technology on actions and behaviors. Because this assumption and analysis will lead to some design problems we will face. For example: streamline design, space setting, furnishings, equipment configuration, color and modeling, lighting, pollution and so on. (10) Form your own style: As a designer, innovation is very important. Be vigilant in design, don't lose your personality, and open up the situation with originality. After all, design is a plastic art, and the development of design has a drawing process. The requirement of personality is the pursuit of designers all their lives and should be constantly honed in their work. Form your own unique style that conforms to the rules of interior design.