In recent years, with the rapid development of social media, more and more brands began to try cross-border new media marketing to achieve mutual benefit and win-win through cooperation with brands in other fields. The following are some successful cases, showing how different brands have completed cross-border interest exchange.

Let's take a look at the cooperation between Adidas and Pepsi. As a sports brand, Adidas cooperated with Pepsi, a famous beverage brand, and launched an activity called "Unlimited Energy" on social media. They attract young people's attention by combining elements of sports and drinks. This cooperation not only increased Adidas' exposure in the youth market, but also enhanced Pepsi's image related to sports health, and both sides gained recognition and love from more consumers.

Talk about the cross-border cooperation between Apple and DreamWorks Animation Film Company. As a world-renowned technology company, Apple cooperated with DreamWorks Animation Film Company to promote a new animated film on social media. By combining Apple's products with the characters in DreamWorks movies, it has attracted the attention of many young people and anime lovers. This cross-border cooperation not only improved the awareness of Apple products in the young market, but also enabled DreamWorks Film Company to gain more publicity channels and audiences.

Let's talk about the cooperation between Disney and Tomson Bianjian. Disney is one of the most influential entertainment brands in the world, and Tomson Bianjian is a health-focused company. Together, they launched an activity called "Worry-free Childhood" on the social media platform, conveying the concept of health and happiness to consumers through the theme of Disney image and Tomson's health products. This cooperation not only enhances Disney's image recognition in the family field, but also gives Tomson Bianjian more exposure opportunities related to family health.

The above are several successful cases of cross-border new media marketing, and the interests of both parties have been exchanged through cooperation. The cooperation between these brands not only expands the market influence, but also improves the brand image and product recognition. Through cross-border cooperation, brands can use each other's influence and resources to gain more exposure on social media and attract more consumers' attention and love.

When choosing cross-border partners, brands need to consider whether the target audience of both parties matches, whether the cooperation content conforms to the core values of both parties, and ensure sufficient complementarity between them. Only on this basis can the two sides realize the exchange of interests through cross-border new media marketing and win the market together.

Cross-border new media marketing is an increasingly popular promotion method in today's market. By cooperating with brands in other fields, brands can gain more exposure opportunities and influence, thus improving their own image and product recognition. When choosing partners and formulating cooperation strategies, brands need to carefully consider various factors to ensure mutual benefit and win-win for both parties. Only in this way can cross-border new media marketing really play its promotion effect and bring greater market success to the brand.