Because whether in the folk or auction market, it should be said that today's art market is becoming more and more mature and perfect. However, in this relatively mature painting and calligraphy market, the price system of painting and calligraphy is still relatively complicated. The price of the same work will be different in different regions, the price of different works by the same painter will be different, and the price of works by the same painter will vary greatly. This is because the price of paintings and calligraphy works is determined by many factors. Generally speaking, there are at least the following aspects: First, the artistic value of the work. Generally speaking, artistic value is directly proportional to economic value. A work with high artistic value has high natural economic value. The artistic value here refers to the difficulty and height of techniques, the flavor and style of the times, style, cultivation and so on. Of course, the artistic value should be recognized by most people. Second, the painter's popularity. In the final analysis, most people's behavior of collecting and investing in calligraphy and painting works is actually playing with ancient and modern celebrity calligraphy and painting, with "celebrities" before and "calligraphy and painting" after. Sometimes, a very good painting and calligraphy works, because the painter's reputation is limited, the price is always not up. And an ordinary painting and calligraphy, just because it comes from a famous hand, the price is surprisingly high. Third, the survival of the work. "Rare things are precious" is equally prominent in the painting and calligraphy market. Generally speaking, the price of ancient paintings and calligraphy in Song and Yuan Dynasties is higher than that in Ming and Qing Dynasties. According to the general law of supply and demand, as long as demand exceeds supply, prices will always skyrocket. This is the reason why the price of modern and contemporary painters often rises after their death. Fourth, the meaning of the theme. Different themes have great influence on the determination of calligraphy and painting prices. Good themes are called "best sellers" in the collection circle, and the prices of works with different themes by the same painter vary greatly. Rulu's masterpiece "Du Fu's Poetic Hundred Flowers Collection" was sold for 69.3 million yuan, setting the highest auction price in the history of China painting and calligraphy auction; Fu Baoshi's masterpiece Poems of Chairman Mao was sold for 6.5438+0980 million yuan (the highest auction record for his works). In addition to good modeling and large scale, it is also directly related to good subject matter. It is difficult to buy such a high price if it is changed to other themes. Fifth, the regional differences in aesthetics. Aesthetic consciousness has both objective social standards and rich personality differences. Everyone who collects calligraphy and painting retains his own subjective hobbies and interests, especially the differences in regional painting styles. People in Jiangsu, Zhejiang and Shanghai like Shanghai School, Zhejiang School and New Jinling School. They like to collect works by Wu Changshuo, Ren Bonian, Lu, Huang, Fu Baoshi and He. Tianjin people like to collect works by Qi Baishi, Li Keran, Xu, Huang Zhou and Fan Ceng. People in Guangdong, Hong Kong and Macao all like the works of famous Lingnan artists. The price of the same person's work sometimes varies greatly in different places. Sixth, the difference between fine products and entertainment. The quality of a work affects its price. The works, masterpieces and entertainment works of the same painter cannot be mentioned in the same breath. If it is also a figure painting in Ren Bonian, the price gap between fine works and ordinary entertainment works is very large; For another example, Zhang Daqian created colorful lotus works in his later years, such as 1975' s "Colorful Lotus Screen" and "Goujinlian Mirror Heart", which are the most representative works and can be regarded as fine works. In Sotheby's Autumn Auction in 2002 and Christie's Autumn Auction in 2004, the transactions were made at HK$ 20.22 million and 1065438+ respectively. When buying works in the calligraphy and painting market, everyone wants to buy authentic, accurate and novel works. It is really a prerequisite, the essence is in place, and the freshness is the product and appearance, color and so on. These all need to be comprehensively measured. Seven, artificial hype. The most important reason for the unstable prices of contemporary living painters' works is the result of artificial speculation. The relaxed environment and open mind of modern society make many people, driven by interests, package and speculate their works by hook or by crook, which is not uncommon in galleries and auctions. Now the prices of some young and middle-aged painters and painters have even risen to the prices of famous artists in Qing Dynasty and modern times. This artificial hype does not represent the real price of their works. As time goes by, the market will always bottom out, and whoever blindly follows the trend is likely to be stuck in the whole line. Eight, the dissemination of works. The collection of ancient paintings and calligraphy pays attention to "expressing feelings and expressing feelings", especially the works recorded by Shiqu Baodi, whose prices are generally tens of percent higher. It is a modern painting and calligraphy work. Once collected by famous artists or institutions, its price is much higher than that of ordinary works without artistic conception. 9. Theme and form of the work. Chinese painting can be divided into three categories: flowers and birds, landscapes and figures. Calligraphy can be divided into five categories: original, cursive, official, seal and running script. Oil painting can be divided into landscapes and figures. Generally speaking, the price of landscape painting is higher than that of figure painting, and that of figure painting is higher than that of flowers and birds; In calligraphy, cursive script has the highest price, followed by seal script and regular script. Domestic oil paintings are mostly figures above the scenery. The size and shape of the scale of the work have a certain decisive role in its selling point. Generally speaking, hand scroll and album are the highest, followed by fan, mirror center and vertical axis, followed by strip screen and couplet.