The company insists on highlighting and strengthening the basic position of the main publishing industry, deeply stimulating the innovation of topic selection, effectively supporting original publishing, strengthening the cultural connotation construction of the main publishing industry, promoting the construction of key books, best-selling books and frequently-selling books to achieve new results, and creating a characteristic publishing product line such as ancient literature and history books, classics of Chinese studies, medicine, architectural design and children's literature and art teaching materials in colleges and universities. The republishing rate of books exceeds 55%, and the brand influence and competitive strength of major publishing industries are constantly expanding, and the degree of marketization of general books ranks first in the national publishing industry. The variety scale and benefit scale of teaching AIDS in primary and secondary schools have increased simultaneously, and the market share in the northern region has been effectively improved. Relying on the first publication distribution enterprise in China, we will build a strategic system of modern publication logistics and distribution, realize cross-regional online distribution to Xinhua Bookstore in Inner Mongolia, Heilongjiang and other cities and counties, and establish the central position of the northern regional publication market. Based on the "No.1 Book City in Northeast China"-Northern Book City, a publication retail chain management system is established with the provincial market as the main body and the surrounding markets in Liaoning as the radiation. Promote the continuous expansion of printing materials management and bill printing business scope and market radiation, steadily expand the competitive advantage, and its operating strength occupies a core position in Northeast China.