First, adapt to the general trend of online shopping. Online shopping has become the mainstream shopping lifestyle, and book products are also ordinary cultural goods in essence.

Secondly, it is convenient for readers. There are all kinds of online marketing book products, which are not comprehensive except for a few large book cities.

Then, offline sales, store rent is higher, and the rent profile pushes up the book price.

Finally, the cost of online marketing is low, and sales data can be evaluated in real time or ordered directly from a publishing house.

Of course, the disadvantage of selling books online is that it is easy to be overweight. The competition is fierce.