Dangdang, the leading B2C e-commerce company in China, was officially listed on the new york Stock Exchange on February 8th, 65438 EDT. The stock code was "dang", the IPO price was 16 USD, and the opening price was 24.5 USD, which was 53% higher than the issue price. Dangdang issued 654.38+07 million American Depositary Shares (ADS * * *) in this IPO, and each ADS is equivalent to 5 common shares. Among them, the company issued 654.38+0.32 million ADSs, and the company's shareholders sold 3.8 million ADSs. Credit Suisse and Morgan Stanley are the lead underwriters of Dangdang's IPO.

Dangdang is the largest book retailer in China, accounting for about 50% of the online publication retail market in China and 65,438+00% of the national general books (except textbooks). In 2007, Dangdang expanded its product line to department stores, and launched a department store investment platform at the end of 2008, allowing third-party sellers to sell goods on Dangdang.

The content of this article comes from: The New Encyclopedia of Financial Law (Fifth Edition) edited by China Law Publishing House.