1. Set the script in advance before the live broadcast, you can refine the selling points of the product and add the scene description. For example, selling domestic snacks, you can introduce some scenes you recalled as a child, which can easily cause others to sing bad. Don't forget to remind buyers of the coupons and activities in the live broadcast room after telling the selling points of the products, and make a notice before the lucky draw.

At the beginning of the live broadcast, the atmosphere in the live broadcast room will certainly not be too warm. At this time, fans can be guided to interact in some ways to help the live broadcast room have an active atmosphere, and the popularity of the live broadcast room can be created by using traffic supplement or Haitao traffic assistant to set praise frequency.

3. It is best to arrange more people to assist the live broadcast, so that both the product display and the reply service will be more timely and efficient. And to some extent, it can alleviate the tension of the anchor. At the same time, users will also be infected by the atmosphere of discussion in the live broadcast room and stop to buy in the live broadcast room.

Second, what should we pay attention to?

You need to use your mobile phone to let the anchor stand in the normal live broadcast position, and test whether the video is bright enough and whether there will be shadows on your face. How to light the face to make it soft, you can download it yourself, and the layout and angle of the lighting also have a great influence on the live broadcast effect.

Do a good job in positioning planning, just like accurate traffic, and do live broadcasts in the hope of harvesting a group of valuable fans. To put it simply, before the live broadcast, we should determine the target audience, understand the circle, lifestyle, interests, topics that are easy to cause * * * and even some buzzwords. After these preparations, they will be willing to see what we are talking about on the live broadcast and communicate with them instead of being there alone. Live broadcast is not only a physical activity, but also a mental activity, so we should try to combine the attributes of the anchor itself for pre-planning.

A series of operational procedures for selling goods live in Pinduoduo are introduced here. Whether it is the live broadcast room or the end of the live broadcast, there are a lot of preparations waiting for everyone. If the live broadcast room wants to operate well, it still needs everyone's attention.