The first proposal of new retail was put forward by Alibaba Ma Yun in his speech at the Alibaba Cloud Habitat Conference in June 20 16-"In the next ten or twenty years, there will be no e-commerce, only new retail." \x0d\ In fact, the new retail proposed by Ma Yun is a higher-tech O2O. Simply put, each store has a website through cloud computing, and then it is included in Alibaba Cloud calculation, thus achieving the advantages of saving resources and shortening sales channels. \x0d\ What's the comparison between new retail and traditional retail? The similarity between the two is offline, which means that physical stores play an important role in retail. The biggest feature of physical stores is that they have physical objects to let consumers feel the advantages and disadvantages of products, so offline retail will not be eliminated, and new retail will not eliminate this, but it will be combined with online to achieve what traditional retail does not have. \x0d\ At the same time, online and offline are combined with logistics, which is not available in traditional retail. Traditional retail emphasizes instant consumption, that is, consumers can take away the products after seeing them and knowing their prices and quality. This kind of consumption can make consumers get products immediately and allow businesses to complete transactions immediately. At this point, there is no new retail. Consumers see products in physical stores, understand the price and quality of products, and then place orders online, waiting for express delivery. This kind of consumption has a time period. Although it combines the advantages of online and offline, it does not have the immediacy of traditional retail.