Company regulations: Reading Eye Company has regulations to use WeChat business model for sales. Wechat business model is a relatively closed social sales model, which promotes and sells products through social media platforms such as WeChat friends circle.

Special product positioning: Reading Pupil is a comprehensive education brand for children aged 0- 12 to read independently. Its core product is the "Reading Reader for Primary School Students", which is rich in high-quality book resources and helps children to read, understand and learn better through scientific and technological means. Because of its special positioning and product characteristics, the sales of primary school students are mainly aimed at specific channels, such as offline educational institutions and kindergartens.