An article on the book's theory of selling by the pound
The price is cheap but the quality is uneven. It is said to be a "publishing house stock book", but what is the quality of the book? The reporter saw the series of books "Naughty Bag Ma Xiaotiao" in the children's reading area. It's a series, but it's not complete, only six or seven kinds, and the design of the cover, the cut surface of the paper, the texture, the printing effect and the binding quality are not the level that a regular publishing house should have. The reporter bought a copy of "Long Road to Freedom-Autobiography of Mandela" printed by Guangxi Normal University in June 201/2008. The original price is 78 yuan, which weighs nearly 2 Jin. Reporter 34 yuan bought it, and it was basically 40% off. Later, the reporter found it on Dangdang. Com understands that this autobiography of Mandela in the same batch as the publishing house is priced at 49 yuan, which is really much cheaper. Ask for vouchers to avoid difficulties in safeguarding rights in the future. The reporter contacted Li, deputy editor of Modern Publishing. He said that in recent years, the phenomenon of "buying books by weight" has appeared in physical bookstores. People are more and more accustomed to buying books online and even reading e-books, but the books "checked" in large bookstores and bookstores have to be returned to the publishing house because they cannot be sold. In order to avoid losses, the publishing house can only dispose of these books at a low price. But he also said that according to the reporter's description, there is also the possibility of doping pirated books in these books. In this regard, Deputy Editor Li reminded book buyers that if they buy books for children or young children, it is recommended to buy genuine books through formal channels because of their poor identification ability. If you want to buy a book in a place where you are not sure whether you are qualified to sell books, you must ask for a book purchase invoice or other vouchers, so as not to have no way to defend your rights when you encounter book quality problems. The lead content of pirated books is 100 times higher than that of genuine books. The report shows that the lead content of some pirated books is 100 times higher than that of similar genuine books. Heavy metal elements such as lead enter the human body through hand and mouth contact, which can seriously lead to mental disability. According to insiders, many pirated booksellers use unqualified paper, ink and glue to reduce costs, which leads to the problem of excessive heavy metals, especially children's books. 65438+ 10 13, the reporter visited many bookstores in the city and found it difficult to find pirated children's books for sale in all bookstores. Among them, in a bookstore on Kunyu Road, the reporter saw that there were all kinds of books in it, and children's books were placed in a conspicuous position. The reporter looked at it at random and found that these books are well-printed genuine books. The staff of the Municipal Cultural Market Comprehensive Law Enforcement Bureau said that in recent years, Wendeng has carried out comprehensive law enforcement actions in various cultural markets to effectively rectify pirated books in the market. However, there are still unscrupulous traders who are greedy for profits and illegally sell pirated children's books in market stalls in towns and villages. Poor printing quality of pirated books will affect children's reading, buying pirated books and making mistakes. Let's not say that this book is infringing. Pirated books with poor printing quality will affect children's reading and even mislead them. First of all, pirated books may have typos if they are not proofread, which may mislead children; Secondly, pirated books usually take the form of remake, and the images in the book are unclear and the text is weak, which is easy to cause visual fatigue and affect vision. Although the printing quality of some better pirated books may be better than piracy, because they rearrange the content and simply pile up the graphic content of the original book, it will violate the children's cognitive learning law and have a bad influence on their growth. Pirated books have high content of heavy metals, which affects children's brain development. At the "Party Building Strengthening Meeting of Society for Resisting the Robbery of Poisonous Books" held on 20/0/3, researcher Zhang Jinliang, director of the Health Room of china environmental science Research Institute, reminded parents that many brightly colored pirated picture books may contain excessive heavy metal elements such as lead, which will enter the human body through children's hand-to-mouth contact. A report on the detection of solid matter commissioned by the Chinese Society of Environmental Sciences by Tsinghua University Environmental Quality Testing Center shows that the lead content of some pirated books is 100 times higher than that of similar genuine books. In genuine books, hexavalent chromium is basically not detected, while in pirated books, hexavalent chromium is generally detected. Many pirated booksellers use substandard paper, ink and glue to reduce costs. The World Health Organization found that high-concentration lead exposure can damage the brain and central nervous system, leading to coma, convulsions and even death. Children who recover from this poisoning often have mental disorders and behavioral disorders. Even if they do not cause obvious symptoms, they may cause a series of injuries to multiple systems of the body. Lead will especially affect children's brain development, leading to behavioral changes such as decreased IQ, shortened attention time, decreased academic performance and increased antisocial behavior, and this effect is irreversible. When buying books for children, you must buy genuine pirated books, which is very harmful to children. Therefore, buying books for children must not be sloppy. Be sure to buy "green" printed genuine books from regular bookstores. How to tell whether a book is a "green" reading? According to the relevant person in charge of Beijing Press and Publication Bureau, the "green" reading materials printed with environmentally-friendly raw materials have strict standards on the content of heavy metals such as lead, chromium, copper and mercury in ink, and the binder does not contain benzene, grease, ketone and other components. Green printed children's books include "ten ring" and "China Environmental Logo", with the words "green printed products" in the subscripts of the logos. Considering the high price of genuine books, it is suggested that parents can stock up when the online store is discounted, provided that they choose a regular online store. If conditions permit, you can also choose to apply for a library card. Now there are many parent-child reading libraries, which save money and occupy space.