E-commerce project background:

E-commerce in China began to appear in the 1990s, when it was only a concept. At this stage, some typical e-commerce enterprises appeared, such as 8848 and Yi Bei. With people's gradual understanding of e-commerce, a number of e-commerce enterprises have emerged in the new century, involving the development of B2B and B2C.

With the continuous development of the network industry to a deeper level, more and more people participate in the network industry, often driven by interests, which makes people's behavior too blind. Since 2003, the Internet in China has entered a low tide, some people have given up the Internet, and some enterprises have to adopt certain collection strategies or even change their business! These have forced them to redefine and think about how to develop a new generation of e-commerce! It can be said that the first step in the real development of e-commerce in China at this stage should start from this time!

The importance of electronic commerce:

E-commerce will become the core of human information world and the development direction of network application in the 2 1 century, with unpredictable growth prospects. E-commerce will also establish a new economic and trade framework in the 2 1 century. Vigorously developing e-commerce is of great strategic significance for the country to implement the strategy of informationization to promote industrialization, realize leap-forward development and enhance national competitiveness.

What is the significance of Internet marketing?

Network marketing is an Internet-based marketing activity, an integral part of marketing and the core of e-commerce.

In the buyer's market, the market competition is increasingly fierce. Relying on traditional marketing methods, it is increasingly difficult for enterprises to gain a competitive advantage in the market. The appearance of network marketing has completely changed the basis of the original marketing theory and practice, and the marketing and management mode has also undergone fundamental changes. Network marketing is another channel for enterprises to provide goods and services to consumers, which provides enterprises with opportunities to enhance their competitive advantage and increase profits. In the network and e-commerce environment, compared with traditional marketing, network marketing has changed greatly from theory to method. Therefore, how to deal with the integration of online marketing and traditional marketing and whether it can attract customers' attention and demand for products more effectively than competitors has become the key to the success of online marketing.

1 integration of customer concept in network marketing

In traditional marketing, customers refer to individuals or organizations directly related to product purchase and consumption (such as industrial buyers, middlemen, organizations, etc.). ). In network marketing, such customers are still the most important customers of enterprises.

There is not much difference between the customers faced by network marketing and those faced by traditional marketing. Although today's netizens still have geographical and age characteristics. At the same time, there are only10 million netizens in China. But this will increase with the further improvement of network construction and the further reduction of network charges. Therefore, enterprises should carry out all-round and strategic market segmentation and target positioning when carrying out online marketing.

However, the biggest feature of the network society is the information "explosion". On the Internet, faced with millions of websites around the world, each online consumer can only browse a few of them according to his own interests. The application of search engines can greatly save consumers' time and energy. Therefore, since the first batch of search engines were put into commercial operation, the number of network users has risen sharply. Faced with this trend, enterprises engaged in online marketing must change the original concept of customers, and should regard search engines as special customers of enterprises, because search engines are not direct online consumers, but the most direct audience of online information, and their selection results directly determine the acceptance range of online customers. Internet-based product information can only be delivered to online customers if it is selected by search engines. Because search engines have become special customers of enterprises engaged in network marketing. When designing advertisements or publishing online information, enterprises should not only study online customers and their behavior laws, but also study computer behavior and master the exploration laws of various engines.

2. Integration of product concepts in online marketing

In marketing, a product is interpreted as something that can meet a certain demand, and a complete product consists of core products, formal products and additional products, that is, the overall product concept. On the one hand, network marketing inherits the concept of overall product mentioned above; On the other hand, it attaches more importance to and relies on information to guide consumers' behavior than ever before, thus expanding the definition of products: products are provided to the market to attract attention, needs and consumption.

Network marketing advocates providing customers with more perfect service and satisfaction in a more delicate and comprehensive way. Therefore, while expanding the product definition, network marketing further refines the composition of the whole product. It uses five levels to describe the composition of the whole product: core product, general product, expected product, expanded product and potential product. Here, the core product has the same meaning as the original product. The expanded product is the same as the original additional product, but it also includes additional benefits and services different from other competitive products. General products and expected products are extracted from the original formal products. General products refer to the specific forms and characteristics that similar products usually have. Expected products refer to certain characteristics and attributes that meet the expectations and preferences of target customers. Potential products refer to the benefits or services that customers may enjoy beyond their current expectations after purchasing products, which have brand-new value. However, in the process of using these benefits and services after purchase, customers will always find some contents of these benefits and services attractive to customers, so as to enjoy them selectively. It can be seen that the potential product is a complete service innovation.

3 the integration of the concept of marketing mix in network marketing

In the process of network marketing, the concept of marketing mix varies with the nature of products. For knowledge products, enterprises directly complete business and sales processes online. In this case, the marketing mix has changed a lot (compared with traditional media marketing). First of all, three of the 4Ps in the traditional marketing mix-product, channel and promotion-are made up of ... >; & gt

How to write the business plan of Internet project?

It is suggested to download a template online for your reference;

I. Basic elements of the plan

Due to different objectives and contents, various proposals are quite different in form and style. However, any proposal must have eight basic elements: 5w2h 1e, * * *:

What (what)-the purpose and content of the plan.

Who-planning related personnel.

Where (where)-Planning implementation place.

When?-the planned time.

Why?-the reason and prospect of planning.

How-the method and operation of planning.

How much?-Planning budget.

Effect-predict the planning results and effects.

Any real proposal must have the above eight basic elements. It is worth mentioning that we should pay attention to the significance and effect of the whole project. If we ignore the cost of planning and do not pay attention to the prediction of the implementation effect of planning, then this kind of planning is not successful. Only a proposal with 5w 1h cannot be called a proposal, but only a scheme.

Second, the general format of the proposal

The general format of the proposal is roughly as follows:

1. Name of proposal

The name of the proposal must be clearly written. If the title of "How to Prevent Theft" is not complete and accurate, it should be revised as "Beijing Chaoyang District 65438,1June-February 1994 Anti-theft Scheme".

2. Name of the planner

The name, work unit and position of the planner shall be stated. If it is a collective plan, the names, work units and positions of all relevant personnel should be written.

3. Time for completion of the proposal

Fill in according to the planned completion date. If the proposal is revised before it is finalized, the final version shall be revised except that it was completed on a certain day of a certain year and a certain day of a certain year.

4. Planning objectives

The goal of planning should be specific and clear. For example; From June 1994 to February 12, the number of thefts in Chaoyang District of Beijing decreased by 10%.

5. The content of the plan

This is the most important part of the proposal. Including planning reasons, prospects, problems, creative priorities and so on. The specific content varies with different types of planning, but it must be clear to readers at a glance. Don't be too fine and miscellaneous, otherwise it will make readers feel boring. In addition, we should also pay attention to avoid sophistry. 6. Budget and timetable

Planning is a complex system engineering, which requires certain manpower, material resources and financial resources. Therefore, it is necessary to calculate carefully, so that when spending all kinds of expenses, it is best to draw a table, listing the total and sub-items of expenditure content, which is convenient for accounting and later verification.

The purpose of exceeding the schedule is to make the whole process of planning activities look like a timetable, clearly marking what to do for future inspection.

7. Planning and implementing the required site

In the process of implementing the project, it is necessary to explain what venue, what venue and how to provide help.

8. Forecast effect

According to the information, predict the effect after the project is implemented. The effect of a good project can be expected and predicted, and the result is often quite close to that predicted in advance.

9. Reference

Various reference materials, including newspapers, magazines, books, speeches, internal information of enterprises, statistical pulp, investigation reports, etc. Those that contribute to the completion of this project shall be listed one by one. On the one hand, it shows the responsible attitude of the planner, on the other hand, it can increase the credibility of the project.

10. Other preventive measures

In order to make the project go smoothly, the project should also consider other important factors, such as:

Conditions for implementing this project.

We must get the support and cooperation from other departments.

I hope the business leaders will explain the significance of this case to all employees, so that they can understand and make full use of it.

Now Table 2-2 summarizes the general format of the above suggestions:

General format of proposal

front cover

(1) Name of proposal

(2) The name of the planner should be specific and clear.

(3) the completion time of the proposal

Text (4) Planning objectives

(5) Contents of the plan ... >>

Who can tell me how to write the project introduction and what to write?

Model essay on college students' career planning-preface to computer major: In a blink of an eye, my life has gone through more than 20 years, but what kind of person am I, what am I suitable for, and what will my future be like? I have never thought about these issues in detail before, but I am mechanically repeating what I think I should do every day, and I am also confused about the future. But Mr. Zhou's career planning class gave me an opportunity to wake up and deeply understand myself, and made me realize that opportunities are always reserved for those who are prepared, so we should always be prepared, have a clear understanding of ourselves and make a plan for our future. 1. Self-analysis 1. Personality: outgoing, cheerful, kind, helpful, frank, sincere, playful, optimistic, responsible and persistent. As long as I look for something, I will stick to it and do it perfectly, and I have always set high standards for myself. But the shortcomings are also obvious, such as impatience, lack of care, sometimes too pursuit of perfection, too emotional, do not know how to control their emotions, not calm enough when things happen, and often have a negative impact on what people say. 2. Interest: like pop music, like sports, like to pay attention to the world dynamics and surrounding dynamics. 3. Ability: As a monitor since childhood, I have good organizational and management skills, strong communication skills and good communication skills. I am a science and engineering student with strong logical thinking ability and strong learning comprehension ability. I won the first-class professional scholarship in the first three years of my university, and now I have sent my graduate students. But the ability to live independently is not enough, because it is relatively smooth from small to large, so the ability to withstand setbacks is not enough. Second, professional employment direction and prospect analysis I am studying computer major now, and I like this major myself, so I still want to pursue this direction in the future. Although affected by the financial crisis, the computer major still has a good employment prospect. There are three characteristics in choosing computer major in employment: first, the employment space is large, second, the employment salary is high, and third, the employment is high. After the "Internet bubble" burst in 2000, the global demand for IT talents has shrunk, but the production base and R&D center of the world IT industry are being set up in China. A new round of global industrial transfer is pushing China to change from an IT power to an IT power, which will further increase the domestic demand for computer professionals. The total demand for computer talents continues to increase. During the Tenth Five-Year Plan period, China's information industry has rapidly developed into the largest industry, with 3 million new employees. During the Eleventh Five-Year Plan period, the demand for computer talents in China will gradually enter a stable development period from a period of rapid growth. The demand for computer talents in communication, transportation, aviation and other fields is generally stable, but the demand level is obviously improved; The total demand for computer talents in water conservancy, energy, construction, medical care, news, publishing, advertising, tourism and other industries has increased; The demand for computer talents in chemical, metallurgical, petroleum, electric power, manufacturing, light industry, textile, medicine, logistics and other industries continues to grow; Military modernization and national defense science and technology industry urgently need computer talents; The demand for computer talents in taxation, industry and commerce, finance, public security, customs, foreign trade, finance and other systems has not diminished; Within five years, the talent gap in e-government and e-finance will reach 300,000, and it is estimated that 200,000 modern information technology teachers will be needed in primary and secondary schools. Enterprises are the main body of the demand for computer talents. In recent years, the proportion of computer graduates engaged in computer application and technology development in enterprises has increased year by year, which has become the main channel for employment in economically developed areas. Among about 3,000 large enterprises in China, only 5% have entered the mature stage, and state-owned enterprises have great potential to attract graduates. The rapid development of high-tech enterprises requires high quality of employees, which makes them become the main enterprise units to attract computer professionals. The influx of foreign companies into China requires a large number of high-quality computer talents, and the employment choice and talent flow of graduates will be more biased towards foreign-funded enterprises. IT industry has become a new force to receive computer graduates. IT talent is one of the four scarce talents in China. In the next decade, there will be a serious shortage of talents in the fields of e-commerce, game development, mobile communication, IC technology and information security in China. The total number of software talents in China is insufficient and the structure is unreasonable. The gap of software testing professionals is as high as 200,000, and the gap of embedded software engineers is about 6.5438+0.5 million per year. With the vigorous development of software outsourcing industry, there is a shortage of software engineers in small languages such as Japan and South Korea, and the shortage of software development talents in Japan alone exceeds 300,000. All ... >>

The development status and trend of Internet finance in China, the background and significance of the establishment of the research project, 10.

In 20 13, the money market interest rate reached 6% or even higher, and there was a huge arbitrage space between them, which gave birth to Yu 'ebao. Due to the drawbacks of the traditional financial industry, Internet finance has developed rapidly in the past two years.

From the perspective of the payment market, the data of Forward-looking Industry Research Institute's 20 14-20 18 "Analysis Report on Market Prospect and Investment Strategy Planning of Internet Finance Industry in China" shows that the transaction scale of the third-party Internet payment market in China is increasing year by year from 20 10 to 20 13. In 20 13, the transaction scale of the third-party internet payment market in China reached 5,372.98 billion yuan. Alipay, China UnionPay and Tenpay ranked in the top three, with market share of transaction scale of 67.6%, 8.3% and 7.3% respectively.

Analysis on the future development trend of internet finance industry;

1, the internet camp and the financial camp are tit for tat.

Internet giants and new players are neck and neck.

3. The business model of Internet finance is expected to "turn from light to heavy".

4. Large industrial entities use the Internet to accelerate financialization.

5.M&A is expected to become an accelerator to acquire cross-border capabilities.

How to write the practical application value and practical significance of the project?

1, the first function of the law of value

The law of value regulates the distribution of means of production and labor in various production departments. This is because the law of value requires the principle of equivalent exchange in commodity exchange, which is realized through the two-way restriction of price and supply and demand. Therefore, when demand exceeds supply, prices will rise, thus expanding production; Oversupply will depress prices, thus reducing production. The law of value here is like an invisible baton, directing the flow of means of production and labor. When the supply of a commodity exceeds the demand, the law of value guides the means of production and labor to flow out of the department that produces this commodity; On the contrary, it guides the means of production and labor to flow into the department that produces this commodity.

Of course, the spontaneous action of the law of value will also cause great waste of social labor, so it needs national macro-control. Here, the macro-control of socialist countries can be more effective than that of capitalist countries.

2. The second function of the law of value

Because the law of value requires goods to be exchanged according to the value determined by socially necessary labor time, whoever improves technical equipment first will have high labor productivity, and whoever produces goods with less personal labor time than socially necessary labor time will get more profits. Therefore, there must be competition in the same department and industry, which will improve the production tools, improve labor productivity, strengthen management and reduce consumption, thus reducing individual labor time.

3. The third function of the law of value

Promoting commodity producers to survive the fittest in competition is the result of the second function. There is competition in commodity economy, which urges commodity producers to try their best to shorten individual labor time, improve labor productivity and promote the survival of the fittest. This is independent of human will.

Under socialist conditions, because the means of production are publicly owned, under the condition of private commodity economy, the survival of the fittest will not lead to polarization in China.

The survival of the fittest is conducive to the adjustment of industrial structure, can promote the development of the entire social productive forces, and is conducive to the development of the socialist economy. But for the owners and operators of bankrupt enterprises, it is not a good thing after all, and it will bring great influence to these enterprises and their employees. This requires the efforts of the state, enterprises and workers: as a country, it should govern the country according to law, standardize market behavior and protect the basic rights and interests of laid-off workers; As an enterprise, we must constantly take various measures to improve labor productivity and market competitiveness; As employees, we should constantly strive to improve our own quality.

The Significance of world internet conference

Internet conference is a win-win situation for exchanges and cooperation. At present, the Internet is showing the trend of internet plus.

Internet plus has six characteristics:

The first is cross-border integration. +means cross-border, change, opening up and reshaping integration. Dare to cross the border, the foundation of innovation will be more solid; Only by realizing integration and cooperation can we realize group intelligence, and the path from R&D to industrialization will be more vertical. Integration itself also refers to the integration of identity, the transformation of customer consumption into investment, the participation of partners in innovation and so on.

The second is innovation-driven. China's extensive resource-driven growth mode has long been unsustainable, and it must change to the correct path of innovation-driven development. This is precisely the characteristic of the Internet. Using the so-called internet thinking to seek change and self-revolution can also give full play to the power of innovation.

The third is to reshape the structure. The information revolution, globalization and Internet have broken the original social structure, economic structure, geographical structure and cultural structure. Power, rules of procedure and the right to speak are constantly changing. Internet plus social governance and virtual social governance will be very different.

The fourth is to respect human nature. The brilliance of human nature is the most fundamental force to promote scientific and technological progress, economic growth, social progress and cultural prosperity. The power of the Internet also comes from the greatest respect for human nature, awe of human experience and attention to human creativity. For example, UGC, such as participatory marketing, such as sharing economy.

The fifth is to open the ecology. About internet plus, ecology is a very important feature, and ecology itself is open. An important direction for us to promote internet plus is to resolve the links that restricted innovation in the past, connect isolated innovations, make R&D driven by the market determined by human nature, and give entrepreneurs and hard-working people a chance to realize their value.

The sixth is to connect everything. There are different levels of connection, different ways of connection and different values of connection, but connecting everything is internet plus's goal.

How to play internet plus?

Internet plus, what you think is important means something to you; If you don't think it's important, it means nothing to you! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it.

If you want to move your business online, you need a carrier to show your products, either build a website platform or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If we let the website get traffic, it is inseparable from SEO optimization technology. If online stores get traffic, it is inseparable from the technology of e-commerce. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. Therefore, if you want to play the Internet, you must learn these two technologies.

There are many tutorials in this field on the Internet now, but many of them are out of date, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with awesome people on the Internet to form a group, and friends who want to learn SEO and e-commerce can come here to study. The top digits of this group are: 338, the middle digits are: 627, and the last digits are: 754, according to the data.

Third, for those who visit the industry.

Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as one lives a simple and interesting life, you will eventually find that the creator's arrangement for the world is natural.

You may think that part-time job is to make money. In fact, work is the biggest and stupidest investment. What is the most precious thing in life? What is more precious than our youth? ! Many people complain that they are poor, have no money, want to do business and can't find funds. How ridiculous! In fact, you are a golden hill (intangible asset), but you dare not admit it. I would rather bury it than use it. I would rather be wronged to help others and give your assets to your boss. Imagine who was born ... >>

Economic and Social Benefits of the Project-E-commerce

Under the mode of e-commerce, the biggest feature of enterprise marketing activities is to create personalized and interactive products according to their characteristics, and then carry out image positioning and marketing positioning, and publicize through all available network channels to achieve the effect of "focusing on" the market. Because in the Web3.0 era, the information on the Internet will be highly aggregated, the audience will be deeply subdivided, and the precise marketing of Internet advertising will no longer be a dream. Realizing scientific, reasonable, effective and accurate delivery will become the key to the development of online advertising. Enterprises can accurately locate their target audience, and the information released will be personalized according to the needs and concerns of the audience; Understanding the network behavior track of each audience, summarizing different subgroups, and transmitting information through embedded marketing will become the trend of audience-based database marketing. Focusing on the most effective people can reduce the cost of online advertising and enhance the effect of advertising. As an advocate and pioneer of online advertising focus marketing and precision marketing, Microsoft Online Service Group is beginning to push its Internet business into the Web3.0 era. We not only cooperated with Focus Wireless to launch the mobile version of MSN, so that it can "personally" collect users' demand information, but also made efforts to integrate MSN portal, personal space, Hotmail, Messenger and other resources to provide personalized information and services for the audience, with a friendly, easy-to-use and efficient interface and access experience, which is helpful to shape the corporate network image.

How to treat the important role of Internet in China's economic and social development?

The role of information technology in economic growth

As we all know, 2 1 century has entered the era of high-speed information, and information terminals such as mobile phones and the Internet are interfering with our lives all the time. According to statistics, the number of mobile phone users in China has exceeded 500 million, and the number of netizens has reached 2 1 100 million, ranking first in the world. Such a huge information market also plays a decisive role in China's economic development.

With the in-depth development of economic globalization, the scientific and technological revolution represented by information technology has made continuous breakthroughs. Informatization has become a powerful driving force for the economic and social development of all countries, pushing human society to a new historical height at an unprecedented speed. The third wave, based on the information technology revolution, is a global wave with almost no geographical restrictions. The new economy is no longer based on traditional industries and scarce natural resources, but on high-tech industries, and the development of high-tech cannot be separated from the development of information technology.

The contribution of information technology to economic development is mainly manifested in the following aspects:

Information technology is the source of economic growth.

Some developed countries abroad have such a view on the classification of current economy: one is sunrise economy and the other is sunset economy. Most traditional industries have become sunset economy, and the main function of modern economy is the production and distribution of knowledge and information, not the production and distribution of materials. Perhaps, for some countries or enterprises, the object of future production is mainly "bytes", not products made of atoms.

Information economy is a new economic form with the rapid development of information technology since 1990s. Digital revolution, Internet, e-commerce and communication technology are playing an important role in this new economic form. It can be said that information industry is an important carrier of knowledge economy and the driving force of economic development. Information technology industry has become a new economic growth point in developed countries and an accelerator for human society to enter the era of knowledge economy.

(1) Information technology makes knowledge and information an important strategic resource of the national economy. Information technology, especially the microcomputer revolution and digital revolution, makes information resources computerized, turning vast and disorderly information into orderly, useful and economically valuable information. People can process it in any way, search and use it according to the requirements of users in any way, and get any information they need at any time and any place, thus turning information into real resources and use value, and then becoming the main economic resources of modern national economy. The application of information technology makes the role of knowledge in economy increasingly obvious. Knowledge has become the most important production factor and resource, and the most critical asset in an enterprise is not capital but intelligence. With creativity, information and technology becoming more and more components of products, the knowledge content in products and services is also increasing. The economic development and prosperity of a country will not depend on the quantity and price of natural resources and labor force to a great extent, but on its ability to create knowledge and technical level.

Facing the objective reality of the new economy, many experts and scholars put forward that information is a factor of production independent of capital and labor. Generally speaking, there are three streams in the process of economic system activities, that is, logistics composed of production materials and labor materials; Energy flow composed of labor and other energy sources; And the information flow of organization, planning, guidance, coordination, control and management to achieve certain goals. Information plays the role of the most important strategic resource here, because people can adjust the quantity, direction, speed and target of logistics and energy flow through the feedback information in the information flow. Information flow can control people and things in the economic system to do activities that conform to goals and rules. Under the condition of the same material and energy input, different information input will cause different economic effects and create different values, and the information in the economic system can be transformed into a means of value appreciation.

(2) Information technology promotes the renewal and transformation of traditional industries, thus optimizing the industrial structure. Information technology has become a powerful driving force to promote the progress of human civilization. It is creating new industries and comprehensively transforming and upgrading traditional industries. Design, manufacturing and marketing management have been or are being automated, intelligent and informationized. Computer-controlled machines and production lines replace or reduce the workload of workers and improve efficiency. The application of computer virtual technology accelerates the design and production process of products, improves the quality and reliability of products and reduces the cost. Network technology has enabled people's production and life to transcend the limitations of time, space and region, and achieved cross-industry, cross-regional and cross-border cooperation and integration ... >>

Why can't I fill in the introduction of the Internet Plus Entrepreneurship Competition for College Students?

When you take part in the competition, there is usually a frame for you to fill in! Generally, you need to fill in the project name, market opportunities of the project, team introduction, advantages of your project team, financial budget and so on.