The three keys to sharing content are to write a bestseller that users buy after reading it.

My harvest

I remember a saying that no one has the obligation to see your colorful inside through your sloppy appearance. Frank talked about this truth in sharing. When visiting a bookstore, faced with a wide variety of books, which books will attract you to buy? What on earth prompted you to order these books you bought?

Teacher Frank said that the title, catalogue and preface are the keys to purchase. No matter how good the content is, none of the above three items can attract and impress others, and it will not become a best seller after reading it.

The first is the title: don't use "I" as the title of the title. Unless you are a national celebrity, no one will pay attention to your feelings and thoughts. If you are no longer famous, you will be less likely to buy a high probability book, even if more celebrities recommend you to buy it. The naming of book titles should have the user's thinking, pay attention to the user's demands, occupy the subdivision areas (age, demands, pain points, problem solving), not seek the big and complete, but seek the small and refined.

Secondly, the directory: the directory must write what the user wants to know, and the directory must also be considered from the user's point of view. It must have user thinking, product thinking and sales thinking. The author can't be complacent, and the catalogue that makes readers feel excited will be bought. It can be said that the catalogue is sales, which reflects the pain points, methods and stories, just like "You are sick, I have medicine and it works. Come and buy it."

The last key is self-preface: self-preface is very important, which can make readers take action by reading your self-preface and finish reading the book instead of buying it and putting it on the shelves. The preface should reflect the narrative context of low starting point, bitter process and good result.

The above are the sharing points of Mr. Frank. It is indeed a dry goods sharing from the perspective of the audience.