How to run a hair salon ● Why publish it? The subtext behind the market economy is rapid circulation, which constantly generates profits due to all parties. If you carefully observe the changes around you, you will find that hair salons have mushroomed around you unconsciously. So many hair salons have sprung up. Why? The answer is simple-there is still money to be made. Facts tell us that many successful people in the hairdressing industry start their own businesses by opening small shops. Although the sparrow is small and complete, it is the first step to run a hairdressing shop if you want to occupy a place in the highly competitive hairdressing industry. How to open a profitable hair salon? Seemingly simple, it actually contains a lot of knowledge. How to do market research, where to open a store, how to decorate the store, how to plan and manage the opening, these details must be handled well, and you can't do it without charging yourself first! This book refers to a lot of materials, trying to introduce how to open a profitable hair salon in a popular and systematic way. Whether you are new to the hair salon industry or you already own many hair salons, you can benefit a lot from it. Open-book is beneficial, and I sincerely hope that you can use this book to embark on the road of success and prosperity! ● About the author: Deng Chuang, master student, good at beauty industry management, chairman of China Beauty Network. ● Contents Chapter 1 Essential knowledge of opening a hairdressing salon Section 1 Psychological preparation for opening a hairdressing salon Section 2 How to make an accurate investment budget 1. Establish stable and efficient financing channels. Open a shop to make money carefully. Prepare capital budget table 4. Clarify the composition of opening funds 5. Estimate the investment in fixed equipment. Estimating management expenses Chapter II Legalizing your hair salon Section 1. How to successfully handle industrial and commercial procedures? What are the requirements for applying for a business license? 2. How to apply for business registration? 2. How to successfully handle industrial and commercial tax registration? 1. What's in the tax registration form? 2. What documents or materials do I need to bring when filling out the tax registration form? 3. What are the procedures for tax registration? 3. Look for business opportunities in site selection. 1. How to choose the right business circle? 2. How to set up a business circle? How to find business opportunities in site selection in the second quarter of evaluating business districts by pedestrians? 1. Looking for a prosperous place is looking for business opportunities. 2. The key to evaluate the prosperity of a place. 3. Regional location characteristics of prosperous places. 4. How to choose a prosperous place? 5. Taboo of site selection. 6. Investigate your own position. 3. How to do market research before opening a store? 1. Significance and methods of market research. 2. The specific operation of market research. Chapter 4 A good name brings good luck-the naming strategy of a hair salon. Naming strategy two. Name design of hairdressing salon. The design of font color Chapter 5 highlights the store style and stimulates customers' desire for consumption Section 1 How to make the layout of your hair salon most satisfactory to customers? First, how to make the setting of the front desk the most reasonable? Two. How to make the reception area most comfortable? Three. How to set up the most satisfying hairdressing area for customers? Four. Set up staff rest area and logistics area to make customers feel that your operation is more standardized? Fifth, play the function of the bathroom. Maximize the convenience of customers. How to make your salon decoration attract customers in the second quarter? 1. How to make your signboard the most eye-catching? 2. How to make the interior decoration of your shop the most appreciated by customers? Section 3. How to choose first-class hairdressing equipment? 2. Hairdressing supplies Chapter 6. Marketing strategy of hairdressing salon section one. How to formulate daily management regulations? 1. Employee management? 2. Collection management? 4. Settlement management? 5. Health Management Section II How to keep the daily management of your hair salon in order? 1. Unify work specifications and improve service quality. 2. Check the inventory regularly to meet customer demand in time. 3. Make daily statistics to understand the business situation. 4. Save resources. Reduce waste. 5. A clean and beautiful environment can attract customers most. 6. Ensure the safety of customer deposits. 7. Five seconds to deal with injury accidents. 3. How to make your hair salon profitable quickly? 1. Establish a reputation for professional services. 2. Flexible use of price strategy to stimulate consumption. 3. Set the price standard to reflect the competitive advantage. Fourth, seek business countermeasures from customers. Fifth, implement the membership system to attract white-collar workers. Sixth, explore competitors. Chapter 7 How to make your hair salon have the best employees? The first section is how to allocate employees most reasonably. Second, how to standardize the professional ethics of employees. How to make your employees become first-class employees? First, improve your professional knowledge. How to improve employees' work efficiency Section 3 How to make your employees have the greatest work enthusiasm 1. Salary: the most effective golden hoop to motivate employees in the second quarter. Give full play to the positive advantages of new shop assistants. Operators should be good at setting an example. Section 4. Stabilize people's hearts with "family-style" management. Section 6. Take time to coach and encourage employees. Section 4. How to know how to deal with customer churn? Remember: everyone will have some complaints about the service. Second, personnel will be lost. Third, let customers get out of the "cold zone". Fourthly, the skills of identifying and eliminating customer churn and their application. Chapter 8 Grasping customers' hearts. The first section is how to operate the service process. First, the whole service process of the hair salon. Second, the service process of hair stylist. Third, the standard service process of assistants. How to grasp the customer's heart with words in the second quarter. Say hello warmly. Speak in a lively tone and be good at listening. 3. Focus on what customers like. 4. Use familiar words. 5. Respond positively to customers. 3. How to exceed customers' expectations? 2. Understand the reasons for customer behavior. 4. Learn to predict customer expectations. 5. Strive to exceed customer expectations. 6. Manage with problems. 4. How to deal with customers' expectations? 2. nip in the bud. Sincere apology three. Principles of Dealing with Disputes Chapter IX Publicity Strategies to Enhance "Fame" Section 1 How to Grasp the Relationship between Consumer Psychology and Advertising Appeal Section 2 How to Plan Shop Advertising to Enhance Fame Section 1 What is Shop Advertising (POP) Section 2 What is the function of shop advertising? What types of store advertisements are there? What are the design principles of store advertisements? Media advertising planning art, what is media advertising? 2. How to determine the target of media advertising? 3. What are the factors that affect media selection? 4. How to choose media? 5. How to determine the timing of media advertising? 7. How to evaluate the effect of media advertising? Customer Comments Thank you for your support. This article is compiled by Sassoon Hairdressing School. 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