Cognitive dividend - Training Enrollment Network

Cognitive dividend

The first concept remodeling

1. 1 What is the most precious wealth we have?

Money? The essence of money is the medium of exchange and the digital existence form of wealth; Time? We can't stop time, let alone control its loss rate; Body? The exchange of wealth by body is mostly prohibited by law, and the exchange value is gradually decreasing; Brain? The thinking ability and creativity of the brain exchange wealth through some form, that is, attention, and all value creation activities are ultimately exchanged by attention. Therefore, attention is the most precious wealth we have.

1.2 What is the value of attention?

Today, attention has been digitized. Even though YCY, a rocket girl, is average in ability, she is sponsored by a high commission because of her high traffic, and can appear on the platform of NBA. The reason why UP called me "He classmate" was that a video about the 5G test appeared on CCTV, which aroused great popularity, and a large number of sponsors, enterprises and universities threw olive branches at him. It can be seen that attention can affect the value of objective things.

1.3 Where should I focus?

1, pay attention to things that can produce value 2, interpersonal relationships, especially intimate relationships 3, and look for new trends? 4. Self-growth

2. 1 The world will only trade one product.

The world will only trade one product, and that is time. Every product needs to be replaced by time, and everyone is a "time merchant". The core formula of time merchant is as follows:

Gross personal product = time unit price × time to generate value

According to this formula, we can get four business models of time merchants. Nowadays, the income difference between man and nature is essentially due to the different models.

2.2 Four modes of time merchants

1. Retail time: single sale, with an upper limit on gross domestic product and large depreciation of converted income.

2, wholesale time: wholesale sales, using Internet technology to reduce the marginal cost to zero.

3. Buying and selling time: buying other people's time to increase your efficiency, time unit price and production scale.

4. Time tax collection: Establish a platform where many people sell time to collect taxes?

3. 1 simulation experiment of wealth distribution

100 people, each person 100 yuan. Each round of the game, each person should give another person 1 yuan at random, without debt. After tens of thousands of rounds, according to statistics, even in such a fairest environment, the transaction is completely random, and the final result will be that a few rich people have mastered most of the wealth of society. If it is assumed that 100 people are rich second generation, and everyone has 500 yuan, then the results show that there are 9 "rich second generation" among the top100 people.

In reality, the rich may have more money and better conditions, so the environment we live in cannot be fair and the transactions will not be random. In a high probability, the children of the rich are still rich.

Back to the simulation experiment, if it is assumed that among the remaining 90 people, 10 has a higher probability of obtaining wealth than others 1%, as a result, 6 of these 10 special players have entered the top 20 of the wealth list. This also means that if we strive for more chances of acquiring wealth than others, it is possible to achieve grassroots counterattack in reality, and the secret to realizing life reversal is persistence.

Persistence is something that people can enjoy every day. All we have to do is find what we like and enjoy it for a lifetime.

3.2 life password

1, find your own talent

(1) Dominant talents

① Looking for past successful experience: without professional training, the performance is better than the average person.

(2) Looking for skills that grow faster: If you learn a certain skill, you will make rapid progress soon.

③ Use professional personality test: MBTI professional personality test, etc.

(2) Hidden talent: Something can keep you involved and still keep your enthusiasm.

2. redesign your life

(1) Set an identity goal and give it great significance.

(2) Practice routines deliberately and complete the accumulation of 10000 hours?

(3) think about commercialization and turn talent into a career.

(4) Set small goals and accomplish them one by one? ?

4. 1 What is the compound interest effect

Compound interest effect: after a simple number formula operation, a very small number will explode and become astronomical after several executions, that is, "what you do with A will lead to result B, and result B will strengthen A. The more times you cycle, the stronger A will be".

4.2 Design steps of compound interest effect

1, find the causal relationship

2. Design enhanced cycle.

3. Repetition and patience

4.3 Two Special Compound Interest Models

1, addition operation → power operation: connecting the promotion of original items to achieve exponential growth.

2. Quantitative change → qualitative change: The original model has no compound interest effect, but it suddenly has compound interest effect with the increase of numerical value. The core is to polish the original content?

5. 1 Why are people characterized?

Each role will be stipulated with certain job responsibilities and codes of conduct. Even if we don't know each other, all departments can cooperate efficiently, and the norms and standards of roles are convenient for leaders to manage. Of course, a high degree of characterization will also make us forget the real "self".

5.2 How to characterize

Teacher Liang Ning divided people into five levels in "Thirty Lectures on Product Thinking". The deeper they go, the closer they are to human nature.

1. Perception layer: the overall feeling and superficial impression of a person.

2. Role layer: Roles in life and work can be changed.

3. Resource structure layer: wealth resources, network resources and spiritual resources. , with the continuous accumulation and expansion.

4. Ability circle: refers to people's various abilities, which are constantly improving and evolving.

5. Sense of existence layer: the definition of our own sense of existence, that is, "what do we use to brush our sense of existence", which is a layer to establish a deep relationship with people.

5.3 Why learn to play a role?

1, in order to understand yourself: recognize the boundaries and constraints brought by the role, and understand and enhance the deep self.

2. In order to know your partner: pursue a deep and long-term relationship and become a soul mate with each other.

3. In order to understand strangers: In order to understand the real needs of others, distinguish between "he" and "his role"

6. 1NLP comprehension level

1, the fifth talent: understanding of dissatisfied wives: environment? Typical mode of thinking: it's all your fault

2. Fourth-stream talents: awareness level of activists: action? Typical thinking mode: I haven't tried hard enough.

3. Third-rate talents: the understanding level of tacticians: ability? Typical thinking mode: there are always more methods than methods.

4. Second-rate talents: Strategist's understanding level: BVR typical thinking mode: What is the most important?

5. Third-rate talents: the level of understanding of the awakened person: recognition? Typical thinking mode: Because I am XX, I will XX.

6. Top talents: leaders/great men? Comprehension level: ability? Typical thinking mode: people live to change the world.

6.2 How to promote the level of understanding

Start directly from the first-class or top-class, think down and plan.

1. What is my mission in life? How will the world be different because of me?

2. In order to realize this mission, what kind of person will I be in five years?

3. What kind of beliefs and values can help me realize this identity? What is the most important thing? What should I stick to and give up? What principles and laws should I believe?

4. What knowledge and skills do you need to learn in order to realize this identity and this BVR? What methods and routines do you master? What can and can't be done.

5. how to do it? What is the first step? What are your plans for this year?

6. Who and resources can help me achieve my goal? How do I use the resources around me?

7. 1 What is metacognition?

Metacognition is your cognition and understanding of your own thinking process, and it is the brain that really controls your brain.

7.2 the role of metacognition

1, control input: that is, control attention, and the information received by attention means what your brain will think.

2. Control the brain: ① Discard useless information; (2) storing useful information; ③ Dealing with problems or tasks.

3. Control output: the content of the received information after brain processing.

7.3 methods to improve metacognition

1. Deliberate exercise: Call metacognition and force some useful new methods.

2. Always reflect: spend some time every day thinking about what you have done right and wrong.

3. Practice meditation: ① A quiet place; ② 15 minutes, close your eyes; 3 clear your brain, slow down your breathing and focus on it; When you are distracted and asleep, you use metacognition to draw your attention back, and so on until the end?

8. 1 What is multidimensional ability?

Multidimensional ability can combine various abilities to serve the same goal, thus exerting great value.

8.2 What determines your value?

1, is your ability that others need to decide whether you are valuable or not?

Whether your ability is scarce or not determines how much you are worth.

Scarcity: ① Strive for the best and pursue the ultimate; (2) Be the only valuable and distinctive point.

8.3 Two Premises for Multidimensional Ability to Play Its Value

1. Every ability is at least valuable and needed by others.

2. Various abilities should be related.

8.4 Steps to Establish Multidimensional Capability

1, first make an ability into your own longboard: refer to Life Code to find your own talent.

2. Broaden interest and cultivate multiple abilities: learn knowledge in many fields.

3. Determine a goal and combine multiple abilities into multidimensional abilities: Determine a goal that can combine multiple abilities, or start training from the goal.

9. 1 What is the potential energy difference?

Potential energy difference is the difference of energy stored in different objects or systems; This is one of the two main reasons for this trend.

9.2 Four Potential Energy Differences

1, efficiency potential energy: excellent or bad, fast or slow, cheap or expensive? ; Can be classified as "line" and "surface"

2, scale potential energy: big fight small, strong fight weak; Can be attributed to "face" and "body"

3. Cognitive potential energy: advanced civilization versus low civilization; Can be owned by points, lines and faces.

4. Gravity potential energy: a promising platform or economy: it can be attributed to "face" and "body"

9.3 Method of Standing at the High Point of Potential Energy

1, become

(1) For diligent points, choose points or surfaces with high potential energy.

(2) The competition between "line" and "surface" depends on good strategies, giving full play to cognitive potential energy and efficiency potential energy, keeping one's core technological advantages, seeking single-point breakthrough and realizing high-dimensional attack.

Step 2 authorize

"Point" can make use of the efficiency potential energy, scale potential energy and gravitational potential energy provided by the platform.

10. 1 What is a valuation model?

Before starting a project or starting a business, evaluate whether the idea is reliable. The valuation model is a model used to estimate the value of the project.

10.2 is the four dimensions of "concept" valuation.

1. Customer lifetime value: estimation of "profitability" (core, sole purpose)

Customer lifetime value = (customer unit price-marginal cost) × number of purchases

Customer unit price? -The average cost for customers to purchase products or services.

Marginal cost-the total cost of each additional customer.

Number of purchases-the average number of times a customer spends here in his life.

2. Customer acquisition cost: the estimation of "development ability" (determining the speed and scale of expanding profitability).

3. User scale: estimation of "growth space" (development limit)

4. Risk cost: estimation of "risk control ability" (inevitable obstacle)

10.3 valuation model elements

1, project valuation = (customer lifetime value-customer acquisition cost) × user scale-risk cost.

2. Support the project with a strong self as the fulcrum.

3. Take a team that pays attention to innovation and efficiency as the power source to incite the project.

4. If you stand in a high position and follow the trend, your leverage ratio will be good and it will be easier to incite the project.

1 1. 1 What is a four-domain space?

The two symmetrical mirror images of "certainty/uncertainty" and "darkness/light" are superimposed on each other, which divides the whole space into four parts and forms a four-domain space.

1 1.2 Four-domain space survival rules

1, control domain: strong causality → active efforts, deliberate practice, and improvement of skills.

2. Blind domain: there is content, but you can't see it → admit your ignorance and start learning and exploring.

3. Probability domain: There is great uncertainty, but knowing the probability of an event → don't bet on a single time, bet on the whole, and make good use of data to make decisions.

4. Risk domain: the result is uncertain →( 1) Avoid entry (2) Increase redundant backup (3) Buy lottery tickets.

1 1.3 unified survival rule: wait for the rabbit.

1, "Guardian Plant"

In this world full of changes and uncertainties, we must first firmly grasp those correct concepts and unchangeable laws.

2. Waiting for the Rabbit

Do something well, and then leave enough "bait" to wait for uncertain opportunities. The "bait" has effective contacts, cross-border knowledge and growing assets.

12. 1 catalyst type

1. person: get help from others to tide over the difficulties (help from noble people)

People who are talented, low-key, humble, grateful, friendly and suffering are blessed are easy to get help.

2. Things: The occurrence of something helps you achieve your goal (many a mickle makes a mickle).

With the help of the previous things to promote the development of the back, and things should promote each other, so as to achieve the effect of "accumulation"

3. Things: the whole physical environment (follow the trend)

Follow the trend; If not, then build your own momentum.

12.2 Interaction between people and things

1, people push things forward? 2. Things converge into an environment? The environment has shaped the people who live here.

The next brain upgrade

13. 1 first letter: negative word

The brain is unwilling to accept negative words and will respond to them. Negative words will draw a circle around people's situation and limit their behavior and thinking, so use more positive words to yourself.

13.2 Two letters: negative emotions

1, emotion is a state, not the problem itself, but the inner feelings.

2. Emotion stems from the mismatch of beliefs and the lack of ability.

3, unlock the seal method

(1) Long-term aftercare: improve the ability to solve problems and establish a positive belief system.

(2) Emergency treatment: find yourself angry, find its motivation, and use negative words.

14. 1 Step 1: Open the brain.

1, return to the initial heart, that is, keep an initial heart.

Step 2 Install the filter

(1) To distinguish between "information" and "knowledge", we should learn knowledge instead of information.

(2) Distinguish between "experience" and "law", deduce the reasons from successful experience, and constantly scrutinize and find the law.

(3) Distinguish between "high quality" and "inferior quality" and read more classic books or other types of classic works.

Step 2: Add knowledge.

1, self-learning cycle: experience → reflection → knowledge, law → action → experience.

2. Learn from giants: have your own "private library", classify books, find the whole book in one sentence, take notes directly on the book, establish the link between knowledge and knowledge, and set up a hot list area for the books you have read. , are conducive to understanding and reviewing knowledge.

14.3 Step 3: Extraction and use

Knowledge needs to be used frequently to show its value, and with the increase of frequency of use, the memory level will also improve.

15. 1 learning purpose

Learning is not the goal itself, its purpose is to solve problems more efficiently, that is, to improve the quality of thinking.

15.2 thinking process

1, link related background knowledge.

Search for relevant background knowledge in your own knowledge base, which can be concepts, methodologies or other people's experience, or what you have seen and heard, or knowledge of other industries. The more knowledge you have, the more elements you can think about, and the more comprehensive your final plan will be.

2. Sort out the background knowledge.

Combine fragmentary knowledge and questions, comb into a complete information, and draw the final conclusion. The process includes screening, sorting, reorganization, scaling, etc.

15.3 how to improve thinking ability

1, increasing the amount of background knowledge.

2, improve the link strength

(1) Establish the initial link; (2) Repeated, forming a link of conditioned reflex levels.

3. Enhance the knowledge structure.

4. Improve the combing ability of background knowledge.

16. 1 concentration can improve efficiency.

A closed training camp is much more useful than fragmentation, because in a period of time, if you input similar information, you can understand it with the same set of background knowledge, without switching back and forth and without noise interference, your learning efficiency will naturally improve a lot.

16.2 ways to get attention

1, eliminate internal interference: choose something to focus on.

(1) Create an atmosphere of pressing time; (2) Only when the abilities are matched can there be positive feedback.

2. Stop external interference: create a pure environment

(1) Noise isolation: Let yourself have a relatively independent environment; (2) Adjusting channels: calling multiple channels to accomplish one thing, such as sliding with your fingers while reading or taking notes; (3) Eliminate distractions: Take the initiative to enter the constrained environment such as cafes and offices, read less information that is not conducive to knowledge growth, write down sudden ideas first, and then recall them after the work at hand.

Step 3 pay attention to rest

(1) short rest: 5- 10min (2) moderate rest: meditation for about 20 minutes after lunch (3) evening: 7 hours regularly.

17. 1 How to describe a problem?

1, clearly expect (B) 2, accurately locate the current situation (b ′) 3, and accurately describe the problem with the gap between b and b ′.

17.2 how to find the answer

See the essential problem through the surface problem, but how to find the essential problem?

1, dialysis prism b: calibration target

Establish a smart principle of setting goals, distinguish between goals and means, and don't dwell on means. The key is whether you can achieve your goal or not.

2. Dialysis prism A: Reconstruction method

Need a lot of background knowledge and correct way of thinking

3. Dialysis prism C: Eliminating variables

A basic thinking framework for finding problems: image, number and reason, that is, there must be "data" behind any "phenomenon" and there must be a certain "truth" behind any "data" change. Five consecutive reasons for finding the truth behind the data.

18. 1 What is linear thinking?

It is the basis of logical thinking to connect two things and two concepts in series, connect with each other and link with each other like a line.

18.2 Three methods of establishing links

1. Deduction: Derive "fruit" from "cause", and syllogism: major premise → minor premise → conclusion.

2, induction: from the "fruit" to find "cause"

3. Analogy: Take one thing to understand another.

18.3 Practice how to establish links.

1, the first exercise after learning new knowledge, practice writing and speaking.

19. 1 What is structured thinking?

For example, sorting clothes in the closet and learning to structure will greatly improve thinking ability, communication ability and learning ability.

19.2 how to construct the problem

1, define the purpose and find the decomposition angle.

(1) Analysis progress: broken down by time/process stage; (2) Cost analysis: broken down by work item; (3) Customer analysis: according to age, gender, education, etc.

2. According to MECE principle, construct.

Pyramid structure: determine the target problem, divide the problem into different categories according to the purpose of decomposition, and put corresponding different elements in each category.

3. Adjust the structure and give the scheme.

Check whether the structure is MECE, and whether there is confusion in the logical level, and make adjustments.

Advanced skills: plane cutting.

1, dichotomy: the strength of the case is divided into two parts, and the attitude is divided into two parts.

2. trigonometry: add an extra one in the middle, such as black, gray and white.

20. 1 Definition of system

Several elements are combined into a structure in a specific way, and through mutual connection and interaction, it becomes a whole with specific functions.

20.2 composition of the system

Elements, relationships, functions/objectives, environment

20.3 What is systematic thinking?

1 is a way of thinking based on the relationship between elements.

2. It is a practice of "looking at the whole": internal structure, overall characteristics and external structure.

3. This is a "dynamic" perspective.

20.4 Basic concepts

1, three basic feedbacks

(1) positive feedback; (2) negative feedback; (3) Feedback delay

2. Two basic circuits

(1) enhanced loop: a loop loop formed by two or more positive feedback connections, which has snowball effect.

(2) Regulation loop: a loop consisting of odd negative feedback and positive feedback, which makes the system tend to be stable or achieve a certain goal.

3. Two structural models

(1) Upper growth limit: system enhancement will have the side effect of inhibiting enhancement.

(2) Root removal and end removal: It consists of two regulating circuits, one is symptom solution and the other is fundamental solution.

20.5 Systematic actual combat steps

1. Describe the system from the regulating loop.

2. Optimize the structure, complete the system diagram and find the lever solution.

3. Look up at the sky and put it into the big system.

2 1. 1 selection step

1, listing standards

(1) Past: looking for historical records; (2) Now: find the current reference point; (3) the future: possibility prediction

2. Distribution right

(1) Distribution right in large categories; (2) Redistribution of project rights in categories; (3) Join other people's opinions

3. Quantization options

(1) Past achievements: by feeling; (2) Current partial scores: look at the gap; (3) Future partial scores: probability tree

Step 4 make a choice

2 1.2 people are irrational.

1, thinking mode

(1) system 1: quick thinking-instinctive reaction; (2) System 2: Slow thinking-rational thinking

2. How to overcome irrationality

(1) Start metacognition and start system 2; (2) Let the mind leave the brain and force the speed limit; (3) setting external reminders; (4) Recognition of cognitive bias

2 1.3 how to face the third option

1, find the specific target of the problem.

2. Turn multiple-choice questions into short-answer questions and think about how to act.

3. Find the third option, "What is the goal? Is there a better choice? "

22. 1 Definition of plan

Planning is the way to achieve the goal.

22.2 Different goals have different planning methods.

1, simple mode

(1) can complete the task independently; (2) If you don't lack anything, you will lack motivation and time, and you can finish it easily if you want.

2. Natural oscillation

(1) Set goals: follow the SMART principle; (2) breaking the big target into small targets; (3) decomposing the target into tasks; (4) implementation

3, hard mode

(1) spirit: give meaning to the goal and unify the knowledge; (2) Identification: determine the leader and form the core team; (3)BVR: formulate the principles of the team; (4) Ability: deploying manpower, financial resources and material resources; (5) Behavior: planning, division of labor and execution; (6) Environment: looking for potential energy lever.

22.3 Advantages and disadvantages of the plan (from the perspective of evolution)

1, advantages: high efficiency? 2. Disadvantages: poor ability to resist risks.

23. 1 evolutionary definition

Refers to the continuous intergenerational changes between populations; Evolution occurs not only in animals and plants, but also in commodities, and the market is like the natural environment of living things. If a product is liked by users, it will be spread and evolved.

23.2 Two important foundations

1, genetic variation? 2. Natural selection

23.3 How to have the ability of self-evolution

1, open the initial state.

That is, MVP, the simplest realizable product, develops available products that only contain the core, the most relevant pain points and the least functional combination around the core pain points of the target users.

2. Natural selection

(1) external cutting: user preference; (2) Internal scissors difference: internal competition

Step 3 change

That is, innovation, including recombination innovation and mutation innovation.

4. heredity

Cultivate the habit of recording, pay attention to accumulate advantages, pass them on to the next generation, start the evolution of the next generation, and keep circulating.

23.4 Advantages and disadvantages of evolution

1, the advantage is that it has strong anti-risk ability and can get better and better without specific goals.

2. Disadvantages are low efficiency and long time-consuming.

24. 1 Three elements of innovation

1, new element 2, appreciation 3, realizable

24.2 Restructuring and innovation

1, definition

Combine existing elements in new ways to form new individuals.

2, operation steps

(1) Create a suitable environment

There is enough diversity; Effective connection between components can be achieved.

(2) Collecting innovative elements