Author: Philip? Kotler
The internationally recognized marketing bible is also the highest-level marketing classic textbook imported from China. Marketing needs management, and so do marketers. In the era of economic globalization, marketing without management is blind marketing, and the result is doomed to failure.
How to understand marketing concept and marketing value, lock in customers and target markets, marketing mix, relationship marketing, etc. It is the most precious wealth given to us by marketing management. Maybe we are subtly applying the theory in this book, but if we want to stand out among thousands of marketers, please don't doubt the authority and kotler.
2. The weakness of human nature
Author: Dell? Carnegie
It is conceivable that two people who have read this book will pay close attention to each other's demeanor and behavior when discussing problems together, because Carnegie's logic is to build his confidence on the weaknesses of others. Under this kind of concern, the weakness itself is difficult to appear. On the contrary, the other person's sense of superiority is a kind of pressure on himself.
Essence first, weakness always exists, even if we have self-knowledge and try to do better. Behind this book, there is a truth: people don't need to pretend. The more they pretend, the more thoroughly their weaknesses are exposed.
3. "Positioning"
Author: Ai? Reese, trout
Positioning is a must-read for marketers, advertisers and planners. Positioning is not only the performance of strategy, but also the performance of advertising. The harvest of positioning is that the level of "induction" is stronger than that of "teaching". Positioning is to seek a strategic fulcrum, but also pay attention to the breakthrough of "point" "Positioning" is more about guiding one direction. Enterprises or brands can win a lot as long as they make correct directional decisions and form directional differentiation. However, we can't ignore its defects. When an enterprise or brand excessively pursues differentiation and ignores the consumption environment and external forces, it is likely to fall into a dead end.
4. The greatest salesman in the world
Author: Og? Mandino
As an excellent marketer, excellent psychological quality is indispensable. This quality includes a series of indispensable self-quality training such as psychological endurance adjustment, psychological reaction adjustment and psychological behavior adjustment. This process is not a lesson from the past or can be completed by imagination, but requires a continuous self-motivation process.
Og？ Mandino's book is a self-motivation book highly praised by marketers. Joe? Gillard's success has set a universal success model for marketers. I believe that marketers under any circumstances, as long as they read the story of this legend, will not be intimidated by difficulties, but will face difficulties. This external heroic motivation has changed a group of ambitious China marketers.
5. "Marketing War"
Author: Ai? Reese, trout
This book is the art of war of American enterprises. What kind of marketing method is not the secret of success, the key is to adopt different marketing strategies for each marketing event on the basis of practice, which is the core of success.
6. "implementation"
Author: ram? Charan
It is said that this book ranked first in Amazon's business book list in 2003, which will bring great "shock" to entrepreneurs in China. If it can be sold to the first place, marketers will definitely say that this book has high marketing efficiency and good execution.
What China people are most ashamed of is probably the so-called efficiency problem. In the current market, for marketers, it is probably too late to talk about efficiency. Almost everyone is talking about strengthening law enforcement and improving efficiency. But why is efficiency delayed? This is the reason why busy marketers have been shouting tired but not recognized.
All right, Ram? Charan's Execution came into being. Efficiency is competitiveness, and efficiency comes from execution. Marketers should be on their way after reading books.
7. Ogilvy's view
Ogilvy & Mather
Most marketers have a wide range of hobbies and strong brain and hands-on ability, but we can't think that marketers only pay attention to the skills and processes of marketing actual combat; Advertising is usually a strategic movement, but marketers seem to be naturally eager for creativity. Ogilvy's point of view is nothing more than what any advertising company does: think, think, be creative, put it into practice and inform the public.
For a regional market, when sales >>
Question 2: What books should I read for self-study marketing? The following are some classic books on marketing, hoping to help you.
Philip's Marketing Management? Kotler (internationally recognized marketing bible, and the highest-level marketing classic textbook imported from China)
"Positioning" Author: Ai? Reese and trout (Positioning is a must-read for marketers, advertisers and planners).
Og's The Greatest Salesman in the World? Mandino (Og? Mandino's book was highly praised by the marketers.
"Marketing War" Author: Ai? Reese and trout (this book is Sun Tzu's Art of War of American companies)
"execution" of Ram? Charan (this book ranked first in the Amazon business book list in 2003)
Ogilvy's point of view Ogilvy & Mather Company
New integrated marketing author: Tang? Schurz
Question 3: What books must I read to learn marketing well? "Marketing Management" Author: philip kotler is a classic.
Question 4: What books do you need to read to learn marketing? The following are some classic books on marketing, which I hope will help you.
Philip's Marketing Management? Kotler (internationally recognized marketing bible, and the highest-level marketing classic textbook imported from China)
"Positioning" Author: Ai? Reese and trout (Positioning is a must-read for marketers, advertisers and planners).
Og's The Greatest Salesman in the World? Mandino (Og? Mandino's book was highly praised by the marketers.
"Marketing War" Author: Ai? Reese and trout (this book is Sun Tzu's Art of War of American companies)
"execution" of Ram? Charan (this book was ranked first in the Amazon business book list in 2003)
Wow, Ogilvy & Mather.
New integrated marketing author: Tang? Schurz
Question 5: What books do you need to read to learn marketing? 5 points full-time university marketing major:
Marketing, management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, bank marketing, service marketing. Modern marketing technology, marketing innovation, advertising theory and practice, finance and taxation, public relations, advertising communication, promotion management, business etiquette and business negotiation.
Main study of self-taught marketing major:
Question 6: What books do you need to read for marketing? Marketing machinery industry press, ISBN: 9787111288442; Abstract: This book aims at cultivating applied talents and takes the teaching requirements of "intensive teaching and more practice, competence-based" as the criterion, and optimizes and refines the theoretical content of marketing.
There are too many such books on the market, which are similar, but from different angles. Some focus on theory, while others focus on practice, depending on the need to choose.
Question 7: What professional books do marketing majors need to read? Marketing \ Market Research, Forecast and Decision \ Promotion \ Consumer Psychology \ Business Negotiation \ Statistics \ Accounting \
Impression of these middle schools, of course, the original Chinese and mathematics ~
Question 8: What is the best book on marketing? Please recommend it. Philip, the father of marketing/modern marketing? Kotler's Classic Translation
Author: (America) kotler, translated by Yu Lijun. Publishing House: Huaxia Publishing House.
Question 9: Which book do I need to read for self-study marketing? Philip? Kotler Marketing Principles is said to be a textbook selected by many universities in the world and an authoritative marketing book. I am very responsible to tell you that many domestic marketing books are based on this.
Textbooks in general colleges and universities are published by Higher Education Press, and marketing is also available. This is the textbook we used at that time. You can go to Joyo. Com to search.
Also, you can read some related books, such as The World's Greatest Salesman. Marketing is more complicated and requires more knowledge, so there are more books to read. Recommend Philip? Kotler's.