The book market belongs to the category of commodity market, taking books as object of market's market. It can also be said that the book market is the sum total of all economic relations among market subjects (book buyers, book suppliers, etc.). ).？
The book market can be divided into three levels: first, the real market (the current demand of readers), second, the potential market (the potential demand of readers), and third, the future market (the future demand of readers).
The book market can be divided into many categories according to the types of books, such as inspirational book market, economic book market, teaching aid book market, literature book market and so on. Different and interrelated, with the change of social atmosphere and time, the market sales are also different.
The Necessity of Book Market Research
The development of the book market needs more attention than other markets. On the one hand, the way books are sold determines that books will inevitably become an active market for buyers. Often, after a new book is published, readers can only decide the sales volume of the book, and there is no way to use many other commodities to use sales methods (such as developing substitutes and giving gifts) to increase sales and reduce losses.
On the other hand, due to the cultural attributes of books, many good books are unpopular with the public, but they are of great value. Publishing houses often take great risks in publishing these books, which greatly increases the risk of market operation.
Third, due to the blindness of the market, many phenomena that are unfavorable to society, such as rampant piracy and pornography, are easy to breed in a market-oriented environment and bring harm to the whole society. Therefore, the book market needs government regulation, social supervision and moral guidance.