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How to write attractive copy?
A good plan has several characteristics:

First of all, everyone likes to look good. This is a face project, but now most people enter from the surface first. Just like a website, your homepage must be high and distinctive, and users can only browse it after clicking it. Another example is a girl. If you don't trim your margins, no one will like it. There is no harm in being beautiful. So how to look good? Learn some beautification skills. There are some online. There are many books, too, but it depends on whether you are willing to pay. There is also downloading some beautiful templates and even spending money to buy a set of practical templates. These investments will bring unexpected results, and the plan will rise several dimensions immediately. There is also to look at the planning done by the planning colleagues around you and learn more. People can create without templates. This is really a genius for making plans. There are many such people around me, and they will form their own style, which is really good;

Secondly, it is easy to read. The readability of the scheme is clear and logical, and it is no longer a "surface project". This depends on the planner's internal strength, your thinking ability, how to build a story, where the plan involves, and how to draw people in through your narrative. This is a good plan that needs to be done. So how did the planner do this? This requires constant training. You can try to tell a story, present it with PPT, and then show it to everyone with PPT to see the feedback when you listen. In addition, you can read excellent novels and learn excellent scheme logic from your peers, which can improve your logic. Here I suggest that you can think about a few questions when building your own scheme: 1. What is the purpose of making this plan? (goal) 2. What factors affect the realization of the goal? (background analysis) 3. How to solve the problem and achieve the goal? (strategy) 4. What the hell are you going to do? (detailed planning) 5. What resources have you prepared and what are your advantages? (resource planning, etc. )

This part of the idea is for your reference only, and can be regarded as the framework of the scheme, but how to talk about each specific problem needs to be promoted step by step, so that the scheme will sound wonderful.

Finally, it is simple and easy to use. The availability of the scheme is reflected in the landing and implementation of the planner during planning. Many schemes will make a mistake, that is, the space is too big, it falls on specific things and the execution is poor. In terms of ease of use, it actually emphasizes the enforceability of a scheme, which also needs to reflect the creativity of the scheme. The scheme needs both landing and bright creativity, so as to stand out in the competitive presentation of the scheme.

Interpret the characteristics of a good plan from the "three good" dimensions: good-looking, easy-to-read and easy-to-use. Planners should look at their plans from these three angles. I always look at these aspects when recruiting and promoting planners. Planning is a basic skill of planners. Whether this craft can be done well, there are many skills. Every master planner has his own method. Some people even say that I never write plans. That's true. Not all planners have to make a plan, but it is in stages. If you haven't made a plan, it's hard for you to know how to build a good plan, and even a talented planner can't do without practice.

Whether the plan is good or not is related to the success of the project. Many people say that it is usually a three-point plan and a seven-point proposal to impress customers. In fact, there are many factors besides the plan to impress customers. The proposal is naturally one, as well as customer relations and so on. At this moment, when we talk about planners, planning has become the most important consideration for planners. Let your plan go to full marks and be a cow x planner. You can do it!