1. Books: highlight the essence and connotation of books in the visual art effect, and reflect the unique style;

2. Periodicals: Considering the content and coordination, the patterns and colors of each issue should be both similar and different.

Second, the waist seal design: the propaganda text must be concise, to the point, and coordinate with the cover color;

Three, ring lining, lining page, title page and insert design:

1, in order to reflect its own structural characteristics;

2. It plays a complementary role and has different priorities;

3. It should be able to keep the effect of harmony with the overall image of the book together with the cover.

Fourth, the design of advertising insert: in line with the advertising law, recognized by advertisers, can attract readers;

5. Sleeve design: In addition to material selection and printing process, it also shows its supporting accessories.

1, cover

The cover should be signed, the author's name and the name of the publishing house; Barcode, pricing and ISBN should be published on the cover, and the names of responsible editors, planning editors, Art editor and books (series) can also be published at the same time.

2. Title page

The title page provides the title, author and publishing house of the book, which is located behind the cover and in front of the main title page (that is, odd pages).

The version record page provides the copyright description, cataloging data and version record of the book, which is located on the back of the main title page (that is, even pages).

3. Platform for Action

Content abstract, also known as content introduction, content description, content summary, etc. , is a general text that introduces the main contents and characteristics of the book, and is a written description that the publishing house introduces and recommends the book to readers and sellers, which has strong publicity and shopping guide.

4. Preface and preface

The sorting convention of prefaces: translation prefaces, series prefaces, substitution prefaces, other prefaces and self-preface. The preface and sequence of multi-edition books: the latest edition comes first, the second edition comes last, and the first edition comes last.

5. Contents

The font size of titles at the same level should be consistent, with the title indented by one word and the subtitle indented by one word. Books with multi-level titles must have at least two levels of income in the catalogue. And different levels of appellation must not be the same.

6. Text

(1) title

The title of the big format is empty: two words are empty, three words are empty, and four words are empty.

The title of the small format is empty: two words are empty, three words are empty, and half a word is empty.

(2) Book eyebrows

The title on the header must be consistent and complete with the cover, title page and copyright page, and the chapter name must be consistent with the text of the chapter name.

Double code ranks first-class titles, and single code ranks second-class titles.

(3) Illustration

The horizontal picture is placed 90 counterclockwise, and the spread picture must span single code and double code. Pictures occupying 1/4 or less must be accompanied by a string of characters in the order of "cut, cover and cut". It is best to form a paragraph before the picture, or try to punctuate the end of the line.

(4) Form

The continuation table of the summary table must be added with a header (the table number and name are not arranged), and at the same time, "Continued Table X.X" should be marked in the upper right corner of the table line; The spread table must be a double code that spans a single code.

(5) Theorems and formulas

Theorems generally start from another line; The word "in form" should be capitalized The formula number is marked on the far right side of the line where the formula is located. When the formula number is quoted in this paper, the word "type" should be added in front of it.

(6) Precautions

Annotation is the explanation and replacement of the local content of the text. There are three annotation formats: notes in the text, footnotes, notes at the end of articles (chapters) or notes at the end of books, and the selection of annotation formats should be unified in the whole book.

7. Appendix

Appendices are all kinds of text or chart materials attached to the text for the convenience of readers, as well as materials closely related to the content of the text but not suitable for writing in the text.

Appendix a and appendix b;

Figure a1-1; Table a1-1; Formula (A 1- 1)

8, references (references listed in accordance with the prescribed standards)

For example: book author. Title: Volume X or Volume X [M]. X version. Place of publication: publisher, year of publication ... page number.

9. Others

(1) postscript

The postscript is used to introduce and comment on the explanatory text of the work, focusing on the meaningful things, problems and feelings in the publishing process of the book, further introducing the ideological basis of the author and the work, and expressing the understanding, experience and feelings of writing and the hope for readers.

(2) Index

An index is a retrieval tool which is arranged according to a certain arrangement method and order, and marked with page numbers, and attached to the text, so as to facilitate readers to consult some contents in the book according to certain needs. And must be consistent with the text.