The secret of success is to constantly enrich yourself in reading. Giving up reading will narrow your vision and hinder your thinking. What kind of books should the CEO read? I have compiled 20 must-read books for successful CEOs, hoping to help you:

1. expectation: a framework for small team innovation and product success.

Expect. Small team innovation and product success architecture

Ronald brown

In this book, the author combs the development course of new product development theory for 60 years and verifies the really useful theory with practice. At the moment of global commercialization, innovation is the driving force for success. Leading enterprises pursue innovation by forming agile small teams. Many companies have not found that the amount of innovation depends on the efficiency of implementation and innovative problem-solving methods. This book reveals time-tested principles and skills-in the form of a unified "architecture"-to maximize and empower agile teams and create huge competitive advantages. There is no Chinese version of this book for the time being.

2. Charm: Self-management without any disadvantages by Olive Ya Fox kabani.

Chari *** A Myth: How Anyone Can Master the Art and Science of Personal Magic, by Olivia Fox Cabane.

Charm will be the key ability that affects your life. Whether you want others to like you, trust you, and be willing to work with you, or you want your opinions to be adopted, work efficiency can be improved, and charm can make you get what you want. Like any professional and life skills, charm can be cultivated through many skills. You don't have to force yourself to change for charm. Just choose the skills that best suit your personality and make charm a practical skill in our career and life.

3. Continuous delivery: a systematic method to release reliable software.

Continuous delivery: release reliable software by building.

test

And deployment automation.

By Jez Humble and David Farley

Continuous Delivery describes how to achieve faster, more reliable and low-cost automated software delivery, and describes how to achieve this goal by increasing feedback and improving cooperation among developers, testers, operation and maintenance personnel and project managers. This book is suitable for all developers, testers, operation and maintenance personnel and project managers to learn and refer to.

4. Customer-centered Sales by Mike Bosworth and Holland.

Customer-centered sales

Michael Oath and John

The internet has changed your consumers and changed you. Customer-centered sales is considered to be one of the main methods to manage the relationship between buying and selling. It can help to reach customers who are willing to buy and create an excellent customer experience.

In the fierce competition of winning or losing by clicking the mouse, your enterprise and employees need to be "customer-centric", willing and able to identify and meet customer needs. Traditionally, selling means persuading and persuading buyers. But now, buyers no longer want or need to buy in the traditional way. Customer-centered sales enable you to master eight communication skills and achieve the best communication effect with today's customers.

5. Steve Blanc's four-step entrepreneurship law.

The four steps of epiphany: the successful strategy of successful products

Steve Blanc

This book is the cornerstone of lean entrepreneurship theory. The author, Dr. Steve Blanc, is a senior entrepreneur in Silicon Valley. He founded eight enterprises and served as a director and entrepreneurial consultant of several Silicon Valley companies. Years of entrepreneurial experience have made him deeply aware of the disadvantages of traditional entrepreneurial methods. This book summarizes the author's 25 years of entrepreneurial experience, puts forward a brand-new customer development method, makes up for the defects of traditional product development methods, and sets off a wave of lean entrepreneurship in Silicon Valley in recent years. Before starting a business, if you read this book carefully, you should be able to avoid many detours.

6. David Allen's Just Do It-The Art of Stress-Free Work.

Getting the job done: the art of stress-free production

David Allen

Do you want to finish your work well and enjoy life happily? This book introduces how to get more vigorous energy, how to become more relaxed and get twice the result with half the effort. David will share with you the successful strategies that have been verified in lecture tours all over the United States and in the training of top enterprises (including Microsoft, Lockheed and the US Department of Justice).

As an administrative training expert and educator, David Allen has more than 20 years of rich management experience and is considered as one of the most influential thinkers in improving work efficiency. He has served as a senior management consultant of Oracle Bone Inscriptions Company, World Bank, outdoor goods monopoly mail order company and QVC shopping channel.

7. Entrepreneur's Difficulties: How to Do Things More Difficult than Difficulties, by Ben Holovitz.

Ben Holovitz's Difficult Things: Starting a Business without Simple Answers.

In Difficult to Start a Business, Ben Holovitz, one of the admirable entrepreneurs in Silicon Valley, gave practical advice on how to set up and run a startup. Starting with his own entrepreneurial experience, and relying on more than 20 years of entrepreneurial, management and investment experience in Silicon Valley, he put forward his own experience on the establishment, management, talent selection, corporate culture, sales and the relationship between CEO and board of directors of startup companies (especially Internet companies) without reservation. He also talked about his contact with bill campbell, Andy Lachelev, Michael Ovitz and other Silicon Valley CEOs and investors, and the valuable experience he learned from them, and how he and his partner mark anderson worked together for nearly 20 years and still cooperated so well.

Most management books tell you how to do the right thing without screwing things up, and Ben Holovitz will also tell you what to do when things have been screwed up.

8. Addiction: How to develop products that cultivate users' habits.

Addiction: How to Create Habitual Products

Authors: Neil Eyre and Ryan Hoover

Neil? Aiyar is a master of design. He has worked in many top technology companies in Silicon Valley, instructing them on how to use the system he designed to develop applications, services and games that can cultivate users' habits.

The core of aiyar's "product addiction system" is a four-step cycle, which he called "hook". This four-step cycle comes from his observation of Internet products and services, as well as a lot of psychological and neurological research. Through the "hook cycle", the product achieves the ultimate goal of making users addicted without advertising or promotion information. This book is suitable for product managers, designers, marketers, founders of start-ups and anyone who wants to know the impact of products on consumer behavior. There is no Chinese version of this book for the time being.

9. eric schmidt and Jonathan Rosenberg.

How Google works

Eric schmidt and Jonathan Rosenberg

The authors of this book are Ek Schmidt, executive chairman of Google, and Jonathan Rosenberg, former senior vice president. They shared their management enlightenment from helping Google grow for more than ten years: technology is changing all aspects of business, which is unprecedented and accelerating. If enterprises want to gain a firm foothold in the Internet age, they must formulate new business rules.

How Google Works reveals how Google subverts the traditional MBA model and establishes a unique management philosophy. The author shared the corporate culture, strategy, talents, decision-making, communication and innovation that people are generally curious about.

10. Enlightenment: Create products that users like.

Inspiration: How to create products that customers like, by Marty Cagan.

Enlightenment: Creating products that users like introduces the practical experience and ideas of modern software (Internet) product management from the perspectives of personnel, processes and products.

Why are so many software products on the market unattended and few successful products? How to explore valuable products? What can convince the development team to accept your product design? How to integrate agile methods into product development? In the past twenty years, Marty Kagan has worked as a senior product manager in many leading companies, including Hewlett-Packard, Netscape, AOL and Yi Bei. He experienced the ups and downs of personal computer, Internet and e-commerce. Before founding Silicon Valley Products Group, he was the senior vice president of Yi Bei, responsible for product design and product management, and planning the products and services of global e-commerce websites.

1 1. Autobiography of Jack Welch and John Boyne.

Jack: Direct, co-authored by Jack Welch and John A. Bourne.

Jack Welch, 1960 started his career in GE company, 198 1 became the eighth chairman and CEO of the company, the youngest chairman in the company's history. During his tenure, the market value of GE increased from $ 654.38+03 billion to more than $400 billion, ranking 654.38+0 in the world. He himself is known as "the most respected CEO" and "the most successful and greatest entrepreneur in contemporary America".

In Autobiography of Jack Welch, Welch revealed his youth, growth process, management secrets for the first time, and how to create a unique management model to help the business empire get rid of the chronic disease of the huge system and embark on a flexible and positive road. With his unique Webster's language, he skillfully combined life experience, professional experience and management experience to weave a management legend full of wisdom, unique charm and thought-provoking.

12. lean enterprise: how do high-performance organizations innovate on a large scale?

Lean enterprise: how high-performance organizations innovate on a large scale

Author Jez Humble

Joanne Morleschi and Barry O 'Reilly.

Lean enterprise: how to innovate on a large scale in high-efficiency organizations is a practical guide for enterprises to cope with the changing market environment, customer expectations and new technologies. It puts forward lean and agile principles and models to help enterprises make rapid progress on a large scale, and explains why and how to apply these methods to the whole organization. Through valuable practical cases, the book introduces how successful enterprises rethink organizational governance, financial management, system architecture, organizational culture and other aspects, so as to achieve a substantial increase in efficiency.

Yates Humble is the co-author of JOLT's award-winning book Continuous Delivery. I have worked in ThoughtWorks for ten years and have consulted many Fortune 500 companies. At present, I am committed to helping enterprises find and deliver valuable high-quality products.

13. Make creativity more sticky: Chip Heath and Dan Heath's Six Ways of Creativity Reaching People's Heart.

Chip Heath and Dan Heath wrote "Stick to the End: Why Some Ideas Live and Others Die"

What this book tells you is that sometimes you need innovation, and only sticky creativity can make you more successful.

Making creativity more sticky raises a core question: What kind of creativity or idea is sticky and can be firmly remembered by others? Based on a large number of social psychology research cases, the internationally renowned behavioral psychologist Heath Brothers revealed six ways to make creativity or ideas sticky-simplicity, surprise, concreteness, credibility, emotion and story.

14. New strategic marketing: a unique and successful marketing system verified by world-class enterprises (third edition).

New strategic sales: a unique sales system proved successful by the best companies in the world, by Robert B. Miller and Stephen E. Hyman.

The author of New Strategic Marketing points out that sales is not a traditional sales problem, but a strategic problem. It is an important marketing strategy to ensure the long-term development of enterprises to correctly consider their long-term cooperation with customers and achieve "win-win" between them.

From 65438 to 0985, the publication of New Strategic Marketing completely changed the way of sales and set off a marketing revolution in the world. In the next two decades, new strategic marketing has been constantly updated and published, and has won great attention from more and more large global enterprises.

15. Predictable revenue: the best practice to turn your business into/kloc-0 100000000000000 dollars in machine sales.

Alan ross and Mary Lou Taylor

Predictable revenue: Turn your business into a sales machine through the following best practices of10 million dollars.

Alan ross and Marylou Taylor

Telemarketing has helped to increase the income of $65,438 billion in just a few years, doubling the growth rate of enterprises. This book records Aaron Ross's rich sales experience in the high-tech industry, and re-examines the challenges, breakthroughs and best practices of building a sales team. Provide guidance to new or reorganized sales team. This book is the new sales bible for CEO, entrepreneur and vice president of sales.

16.Jason Fried and David Heinemeier Hansen's "Starting over: Simpler and More Effective Business Thinking".

Jason Fried and David Heinemeier Hansson rework

Most management books will tell you: make a business plan, analyze the competitive situation, find investors and so on. This book puts forward a better and simpler way to succeed in business.

After reading this book, you will understand why the plan is actually harmful, why there is no need for external investors, and why it will develop better if you turn a blind eye to competition. The fact is that you need much less than you think.

The language of "Start Over" is straightforward and advocates simplicity. It is the perfect guide for everyone who dreams of owning their own business.

17. The Biography of Steve Jobs by walter isaacson.

Steve jobs

Author: Walter Isaacson

During his lifetime, Jobs created subversive changes in six major industries, including personal computers, animated films, music, mobile phones, tablet computers and digital publishing. Jobs's personality often makes people around him angry and desperate, but the products he created are also inseparable from this kind of * * *, just like Apple's hardware and software.

The Biography of Jobs was written by Walter Isaacson, a famous writer, on the basis of more than 40 face-to-face exchanges with Jobs and interviews with more than 65,438+000 Jobs' family, friends, competitors and colleagues in the past two years. Isaacson is the former editor-in-chief of Time magazine, the chairman and CEO of CNN, and the author of bestsellers such as Einstein, Kissinger and Franklin.

18. Super digital genius: thinking with numbers is a clever new method. Ian Ayers.

Supercomputer: Why Thinking with Numbers is a New Way to Become Smart, by Ian Ayers.

In this book, the author shows us that today's best and most outstanding organizations are analyzing huge data at lightning speed in order to grasp human behavior more accurately. These people who analyze data are "super digital geniuses".

Gone are the days when the future belongs to those who make decisions only by intuition. Any business person, consumer and student who wants to stay ahead of the times should read this book.

19. Strategic thinking: strategic competition in business, politics and daily life. Venash? Dixit and Barry? Neil Boff.

Strategic thinking: commercial competitive advantage

politics

And daily life by Avinash K. Dixit and Barry J. Nalebuff.

Strategic Thinking is a book written by Neil Boff, a professor at Yale University, and Dixie, a professor at Princeton University. This book uses vivid examples to show readers who have no economic foundation the truth of strategic thinking in game theory.

Strategic Thinking is a book written by Neil Boff, a professor at Yale University, and Dixie, a professor at Princeton University. This book uses vivid examples to show readers who have no economic foundation the truth of strategic thinking in game theory.

This book is a book about how enterprises should think strategically, how to think strategically and how to implement strategies.

20. From 0 to 1: Unlocking the secrets of business and the future, by peter teale and Blake Masters.

Zero to One: Entrepreneurial Notes

Or how to build the future, by peter thiel and Blake Masters.

In the Internet age, a successful enterprise is a process of creating market from scratch, that is, from 0 to 1. In this book, peter teale, the founder of PayPal and the first external investor of Facebook, explains his entrepreneurial journey and experience, including how to avoid competition, how to monopolize and how to find new markets.

From 0 to 1 will also take you through many fields such as philosophy, history, economy, etc., interpret the thread of world operation, share the logic of business and future development, help you think about the secret from 0 to 1, and find value and opportunities in unexpected places.