The theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or their products. To express a clear theme, on the one hand, we should use key points, on the other hand, we should use appropriate colors, charts and arrangements to create a unified impression in a coordinated manner. Exhibitors with good budgets often build luxurious exhibition halls, which leave a deep impression on visitors, but they may not be able to convey clear themes and information. Designers often pay attention to attraction and shock, but ignore the expression of clear business intentions or the promotion of products. The design, arrangement and use of articles should serve the purpose of the exhibition and be consistent with the contents of the exhibition.

2. Spatial planning

Enterprise exhibition hall is a systematic project. According to the specific location, space modeling, area size and other objective factors of the enterprise exhibition hall, it is a topic that the exhibition hall design company needs to focus on to rationally arrange and make the limited space produce the best display effect. After understanding the needs of customers, the exhibition hall design company should plan and demonstrate repeatedly to obtain the best layout scheme and lay a good foundation for the later exhibition hall design.

3. Feature focus

The enterprise exhibition hall strives to show the overall image of the enterprise, which should have both a sense of the times and the characteristics of the enterprise. Therefore, the rational and standardized application of corporate logo in exhibition hall design will surely reflect the characteristics of enterprises and achieve unique exhibition hall design results. The main color of the exhibition hall can also be combined with the application of enterprise standard color, or reasonably extended within the range of standard color system, then the style of the whole exhibition hall will be consistent with the overall style of the enterprise, and it can also be further improved and optimized in the exhibition hall.

Details can be found in the bumblebee exhibition.