Winter vacation is a long vacation, and it is also the peak season for school enrollment. Parents hope to provide a platform for their children to study in winter vacation. Winter vacation is a very golden time for training schools. In this enrollment season, all training schools are gearing up for a big fight, and the source of students directly determines the development of training schools. How should the headmaster's friends seize the excellent opportunity?
The Book of Rites, The Doctrine of the Mean, says: "Everything is established in advance, and it will be abolished if it is not predicted." It means that no matter what you do, you can succeed as long as you are prepared and planned in advance, otherwise you will fail. Today, Mr. An Wei, a colorful zebra, introduced the enrollment plan before and during the winter vacation to our principals and friends. The most important thing in the first month of winter vacation is to launch a propaganda offensive. The main practices are as follows:
1, learn about all aspects of the enrollment area.
A. The detailed address of the target school, the number of students, the proportion of art students, etc. , for enrollment reference.
B, find the breakthrough point of the target school, find the person in charge suitable for outreach, conduct effective public relations for the target school, and provide convenience for the upcoming enrollment work.
C, familiar with local geography, transportation, culture, customs, economy, etc. In order to better communicate with parents and students during enrollment consultation.
D, be familiar with yourself, the school's philosophy, curriculum system, teaching mode and curriculum advantages. Especially in front of students and parents, we should pay attention to showing that we know all the majors in the school very well.
E, familiar with the enrollment market. How to segment the market; What are the competitive schools? How big is the market capacity; Geographical distribution of target students and students. The more specific the analysis, the more favorable it will be to our enrollment work.
F, through various channels with the local education commission, schools, different institutions, industrial and commercial departments to establish good relations, so that the future work smoothly, the principal should arrange and guide according to the actual situation around.
2. Make daily enrollment arrangements and plans.
It mainly includes the daily enrollment schedule, the goals to be achieved, the enrollment progress, and the solution of the remaining problems.
We should strive to put all the work ahead, plan and act early, and ensure that all the work in the school is in step and coordinated. Recruiters should creatively carry out their work according to the actual situation, formulate different publicity methods for different goals, and summarize and find the starting point of their work in time.
3. Master the rules of students' collective activities in local target schools.
Including: exams, holidays, school group activities and other assembly time. Make reasonable publicity or lecture arrangements.
4. Prepare various registration tools and materials.
Such as: brochures, newspapers, banners, brochures, application forms, posters, notebook computers, PPT demonstration courseware, etc. And do some practical publicity materials according to the regional situation.
5. Create a good enrollment scene.
A, first of all, we should pay attention to the fact that the admissions counseling office should be located in a convenient place for parents, so as to communicate with parents efficiently.
B, secondly, pay attention to areas with large population mobility, convenient transportation, close to schools or concentrated schools.
C, finally, the school venue should be arranged orderly, spacious and bright, clean and tidy, so that students and parents will feel cordial as soon as they enter the door.
6. Do a good job in pre-publicity.
There are legitimate reasons to enter the school, strive to face the propaganda of parents directly, pay attention to moderation, and don't cause resentment. We should also pay attention to the herd mentality of parents, try our best to maintain this part of the parent relationship, and keep in constant contact to drive other parents to sign up.
7. Collect the list of target parents.
In fact, there are many ways to collect the list, which should be collected according to the social relations of the school or the actual situation:
1. Collection during activities (for example, special art exhibitions, New Year greetings, enrollment activities, etc. )
2. Market Street Questionnaire Survey
3. Introduction by parents of students
4. Collect and purchase through professional channels
How to enroll students in winter vacation?
First, the enrollment staff training:
Familiar with the characteristics, cost, concept, teacher allocation and follow-up service of school curriculum.
1, load appropriately.
2. Good hygiene habits.
3. Appropriate entrance etiquette.
4. Correct enrollment mentality.
5. Learn to analyze.
In front of students and parents, we should pay attention to showing that we know all the majors in the school very well.
Second, make enrollment arrangements and plans:
According to the overall enrollment plan of the school, arrange your own enrollment rhythm and specific problems, and change your own methods reasonably while cooperating with the school arrangement.
Third, the enrollment publicity methods:
Strive for direct publicity to parents and students, pay attention to moderation, and do not cause resentment. Publicity method:
1. Posters, banners and short messages: Posters and banners enter the community and enter the high-traffic site of residential buildings;
2. Hang banners in places where people are concentrated, such as the entrance and exit of the community; Short message editing should be concise and clear.
3. Booklets and registration forms: schools, libraries, parks and other places frequented by parents of students.
4. Activities: Set up information desks in places with large traffic to attract parents to take the initiative to consult.
Fourth, regular billing.
Distribution time: before the winter vacation, 65438+late February. At least two or three times a week, the time will be based on the school time of the recipients.
Distribution target: parents of students from kindergarten to primary school adjust the target according to the curriculum arrangement of their own school.
Location: School gates, libraries, parks and other places frequented by parents of students.
Specific measures:
1, arrive at the distribution site half an hour in advance, talk and communicate with parents waiting for their children to leave school, and get as much and accurate receiving information as possible. For example, we can distribute leaflets, give students small gifts (advertising fans, balloons), get the contact numbers of parents as much as possible, the subjects we are interested in, the subjects we hope to offer in winter vacation and so on.
The paperwork should be finished by 6: 00pm on Friday at the latest.
Verb (short for verb) Community activities:
Set up an information desk to attract parents to take the initiative to consult.
Number of people: 3-5.
Two people stayed at the information desk for parents' consultation, and the other three split up.
The best delivery time is Monday to Friday 15: 30- 18: 30.
Community substitution: radiate to the surrounding communities with the school as the center.
VI. Other channels
1, it is best to recruit students through the recommendation and publicity of the class teacher in combination with public schools.
2, if there are channels, it is best to arrange a class to go directly to the school for open classes, because there is no parental participation, mainly to stimulate students' desire to register, the key is to properly arrange social relations and economic interests with school leaders.
In order to make our propagandists more formal, we can wear work cards and use civilized propaganda language in our clothes.
Seven, the focus of publicity
1, the design of colorful flyers should be professional: many training schools design colorful pages, and they often think of everything and can come in handy at any time. In fact, this is often counterproductive. Many words are sent to parents, and it is difficult for parents to have the patience to read them. The leaflet should be simple and clear, and be clear at a glance.
2. colorpage design should follow the following points: bright colors, concise content, targeted and differentiated production, and key parts must be eye-catching.
3. The authority and novelty of school curriculum should be highlighted in writing. For example, classical oil painting, master of arts course, picture book course, etc.
4. Teachers, teachers' academic qualifications and professional level (parents attach great importance to teachers' academic qualifications and educational experience. ), so prepare enough teachers before the winter vacation enrollment season comes.
Eight, prepare for the arrival of the peak season.
All the work is ready. Let's do the final inspection. See if there are any omissions in the work, if there are, remedy them in time, and then prepare yourself mentally.