1, ensure accuracy: the most basic element of design is to ensure the accuracy of the content, because almost all picture books are printed in thousands, and once mistakes are made, immeasurable losses will be caused. So the accuracy of the album content is also very important. Every paragraph of text and every picture need to be carefully examined to ensure foolproof;

2. Make clear the goal and theme: No matter what ideas are used in designing photo albums, they should be reader-oriented. The purpose of making picture books is also very clear, that is, to show readers and achieve a certain purpose, so as to promote the operation of the market, rather than beauty and beauty, and to create creatively. On the contrary, we should first understand the psychology of the target and re-create the theme of the album to cause the sound of * * * *;

3. Key point: Picture books are different from ordinary books. They can be used to express stories of thousands or even hundreds of thousands of words. Therefore, we should pay attention to the main points of design thinking in design;

4. Simple and clear: the customer's brochure is a means, not an end, and can only be used as a reference for decision-making. In addition, in most cases, readers passively receive information transmitted from photo albums, and information that is more easily absorbed by sensory organs is more likely to invade their subconscious. Don't overestimate the reader's ability to understand and analyze information. Because it is simple;

5. Logic: Any idea must conform to certain logic. If it is similar to something irrelevant, it is often difficult for people to understand its meaning. Unless there are elaborate expressions, the persuasiveness of advertisements should not be affected, and ideas that violate the basic logic must be carefully examined;

6. Translation and visualization of creative thinking: A writer is ordered to match the title of the client's photo album page. This picture is a car with light and shadow. It seems to be driving at a high speed. He thought for a long time, but he didn't express it correctly. He reluctantly used "throwing everything away" to express the characteristics of car acceleration, but the overall title and picture are still unparalleled and lifeless. So it's a good idea to be creative in character image.