At the beginning of the establishment of Beijing Center in 2003, "Jinli Combination" established the guiding strategy of "gaining a firm foothold within three years, establishing a brand platform, striving to be stronger in the choice of leading types, and striving to implement the shareholding system reform after three years". In 2006, Hubei Changjiang Publishing Group was established, and the center's business activities entered its fourth year, and the shareholding system reform was put on the agenda. At that time, it coincided with the Sixteenth National Congress of the Communist Party of China, which proposed to transform enterprises into mixed ownership, increase market-oriented capital components and reshape market players. Under this premise, the shareholding system reform of Beijing Book Center began.
Beijing Changjiang New Century Culture Media Co., Ltd. was established by the entrepreneurial employees of Hubei Changjiang Publishing Group, Changjiang Literature and Art Publishing House and Changjiang Literature and Art Publishing House Beijing Book Center at that time under the principle of deepening system reform, upgrading Hubei publishing brand and broadening future financing interface, and according to the principle of attracting resource shareholders, it was established by direct investment. As major shareholders, the Group and Publishing House hold 26% and 20% respectively, and the remaining 10 natural person shareholders hold 17% to 1% respectively. The chairman is Comrade Baiyi Zhou, the chief editor of the Group. At the same time, the party group of the Group decided to add another brand to the Beijing Book Center of Changjiang Literature and Art Publishing House-Changjiang Publishing Group Beijing Book Center, so that the Beijing Book Center can enjoy the publishing resources owned by the Group and strive to expand the influence of Hubei publishing.
After the reform, Beijing Book Purchase Center separated book production from management, changed it into the main body of content production, strictly abided by the existing laws and regulations, and entrusted the sales management rights of products and authors to Beijing Changjiang New Century Culture Media Co., Ltd. in the form of contracts for sole operation, acting as its agent for the market operation and sales operation of selected topics. The distribution mechanism and assessment system of all employees in the center, as well as the promotion of space and social welfare, are all incorporated into the company system. Because the reorganization was carried out in strict accordance with market rules and scientific planning, it greatly mobilized the creativity and sense of responsibility of employees. The corporate governance structure of the new company highlights the dual leadership and balanced governance of Changjiang Publishing Group and the board of directors, endows the center with greater strategic space for business and development, greatly liberates the productive forces and realizes leap-forward development:
In 2007, when the joint-stock system began to operate, its sales reached 654.38+38 billion yuan, more than twice that of 2006, with a turnover of more than 67.8 million yuan and a net profit of more than 6.3 million yuan. In 2008, it achieved sales of 228 million yuan, turnover of 65.438+0.0678 million yuan, nearly double that of 2007, and net profit of 22.4 million yuan. The above increase was achieved without a corresponding increase in the average number of books published by the center. From 2006 to 2008, the number of new books was less than 40 each year. In other words, the number of varieties has not increased, but the reprint rate has been greatly improved. Classic books such as Wolf Totem, Wolf Smoke in Beiping, and Tell Children You Are Great not only sold well that year, but also sold well for many years in a row. The monthly magazine Novelty, a youth magazine, was founded, with a monthly circulation of 500,000-600,000 copies. It has become a best-selling brand literary magazine sought after by young people and won the love of young students.
Invested in Shanghai Aike Culture Development Co., Ltd. through enterprise investment, integrated Jing M. Guo's creative team, and brought it into mainstream cultural channels and norms, which also greatly improved the production capacity of Yangtze River New Century Company and had the potential for sustainable development.
The innovation of system and mechanism broadens the prospect of attracting talents and improving the development speed.
Since their establishment more than five years ago, Beijing Book Center of Changjiang Literature and Art Publishing House and Beijing Changjiang New Century Culture Media Co., Ltd. have been adhering to the business philosophy of "being a man and making books", relying on the advanced system and team spirit after the restructuring, and under the leadership of the Propaganda Department of Hubei Provincial Party Committee, Publishing Bureau and Party Group, the scale of enterprises, social benefits and economic benefits have made great progress and achieved great success.
In recent five years, * * * has published more than 20 kinds of books 120, with an average annual circulation of more than 20 kinds, with an average circulation of 167000 copies of each kind. In 2008, the per capita output value reached more than 7 million yuan, making it the leader of the national literature and art book publishing house.
According to the statistics of the Open Book Market Research Institute, an industry market research institution, in the past six years, among the top 30 national fiction and non-fiction bestsellers, the books of Changjiang Literature and Art Publishing House accounted for an average of 12%, mainly books produced by Beijing Book Center.
According to the statistics of the Open Book Market Research Institute, in 2008, the average share of literary books of Changjiang Literature and Art Publishing House in the national mobile book market reached 7.45%, exceeding 0. 15% of People's Literature Publishing House, the largest literary publishing house in China, and became the first in the year.
The above achievements have been achieved in addition to attaching importance to industrialized operation, market efficiency, not blindly pursuing rapid expansion, and laying a solid foundation for development. The innovation of system and mechanism has played a great role in attracting professionals and excellent teams to join. We feel that content publishing is a cultural and creative industry with outstanding talent value. How to set an environment suitable for talent development is very important. The content industry is a creative industry, and the role of people is very important. Excellent talents are the capital of industrial development. We raise the role of talents to the height of human capital, actively create acceptable conditions and environment, and let outstanding professionals play their roles. Jin, Li Bo, Ambushun and even Jing M.Guo, who have great appeal in the industry, are trying to do something that is conducive to the development of enterprises and the retention of personal enthusiasm under the premise of giving full job security, so that personal roles can be actively played and huge double benefits can be brought to enterprises and groups.
The management team that ensures personal interests has played a creative role and made many creative arrangements for the development strategy and future development plan of the enterprise. Including the innovation of production form of content products, the design of enterprise financing, the long-term planning of brand building, etc. , played the role of an excellent professional manager. From the management point of view, its actual investment is far greater than the return on investment through other modes, and it brings a sustainable business model and provides a solid foundation for rapid growth and expansion in the future.
Form a stable profit model and profit, and gradually move towards a new financing development model.
After determining the status of content producers, we have made every effort to explore content forms such as books, magazines, CDs and TV programs, and now we have formed a brand in the distribution and sales of books and magazines, which has great market appeal. In 2007 and 2008, books and magazines accounted for 77%, 23%, 67% and 32% of the total income respectively. In 2008, we began to explore the production of TV programs, but the annual investment of 6.5438+0.2 million yuan started the production of Talking about Health from Head to Foot. Up to now, the investment has been recovered by nearly 60,000 yuan, and the program has been broadcast on 84 TV stations nationwide, which not only plays an advertising role, but also greatly promotes the sales of books and related CDs in various markets, forming a content model of one book, one set of CDs and one program.
General enterprises need three basic rules to achieve leapfrog development, one is concept and team, the other is business model, and the third is capital. So far, we have formed a mature team with advanced concepts and are gradually improving the business model needed by the content creative industry. At the same time, we are also in contact with various funds to plan and consider the future development of the enterprise. We hope that with the help of the central government, we will actively promote the development of publishing industrialization, take the market crisis brought by the financial turmoil as an opportunity, and change the convenience brought by market consumption patterns with new technologies to realize the leap-forward development of content-based creative industries.