Elephant Publishing House, formerly known as Henan Education Publishing House. Since 1983 was founded, it has grown from a local education publishing house with only 12 people and a capital of 200,000 yuan to a powerful China excellent publishing house with annual sales of more than 300 million yuan and total assets of 220 million yuan. It is also the only excellent publishing house in China. In 2006, it was identified as the first batch of cultural system reform pilot units in our province. Through continuous reform and innovation, the Elephant Club is gradually realizing its own prosperity and development, and gradually opening up an exquisite "golden house" in books.

At present, the Elephant Club has basically formed a diversified development pattern of cross-media operation with complete editing, printing, distribution and materials, and benign interaction among books, newspapers, periodicals, networks and digital publishing. Over the past 25 years, the publishing house has published more than 8,000 kinds of books with a print run of more than 2 billion copies, and more than 400 kinds of books have won provincial and ministerial excellent book awards, such as the National Book Award, the "Five-One Project" Book Award in Publicity Department of the Communist Party of China and the China Book Award.

Adjust the brand structure of "elephant" tree

1 "Only by continuous reform and innovation can we promote further prosperity; Only by sustained prosperity can we achieve long-term development. On the basis of "three system reforms" and organizational structure adjustment, Elephant Club actively adjusted the publishing structure and implemented the brand-driven strategy, which further enhanced the core competitiveness of the publishing house.

Taking service education as the center, publishing basic education publications as the core, focusing on the development and promotion of teaching materials, taking quality brand books as the backbone of building famous brands, taking the student book market as the breakthrough, and taking the market-oriented road with various media at the same time, have been identified as the strategic focus of the Elephant Club during the Tenth Five-Year Plan period. After years of hard work, the publishing system of Elephant Club is gradually taking shape. Especially in publishing brand teaching materials, brand teaching AIDS and brand general books, it has formed its own characteristics and produced considerable influence in China.

The publication of many famous textbooks, such as primary school science, junior high school geography, senior high school history, calligraphy art and modern social etiquette, has basically formed an elephant brand teaching material system which combines the new curriculum standard textbooks and vocational education textbooks from primary school to senior high school 12 grade. In addition to Basic Training and Homework in Winter and Summer Vacations, the series of Elephant Exam King has also become a necessary ace teaching aid for thousands of students in our province. "Ban Long Inscription" and "Ban Long Smart Reading" series are also expected to become new market brands. In addition, the publication of various featured books, such as Ancient Cultural Celebrities Series and International Sinology Research Series, has also laid a foundation for further optimizing the book structure and enhancing the publishing brand.

Integrating resources, "elephant" increases its strength

In recent years, Elephant Club has always regarded the diversified development of an industry as the main measure to cope with the changes in the future publishing situation. On the premise of producing good books in the paper media, the magazine "Seeking Roots" and "English Today" were founded successively, and the middle school students' learning newspaper was strategically reorganized. At present, the circulation of middle school students' learning newspaper reaches 65.438+0.2 billion, ranking first in the country, which has taken a solid step for the publishing house to develop in the direction of cross-media and diversification.

In order to improve the degree of intensive management, Elephant Club has also integrated the existing editorial resources, not only actively adjusted the internal organization of the club, but also explored the establishment of the operating mechanism of the book publishing division, and successively established the Beijing Division, Shangpin Book and Examination Book Division. At the beginning of 2007, Classic Henan published by Shangpin Division has printed 654.38+00000 sets, which has achieved good economic and social benefits. At the same time, the Elephant Club also integrates publishing resources and improves publishing quality by strengthening the connection with authors' resources in the province, establishing long-term cooperative relations with Chinese Academy of Sciences, Beijing Library and other research units, and hiring experts at home and abroad to give lectures.

Reform and innovation to open the "golden house"

In response to the needs of the times, the Elephant Club has also accelerated the scientific and technological development of the club and the digitalization process of the publishing industry: establishing the local area network of the club, gradually implementing networked management in the process of editing, publishing and management, improving the scientific management level and enhancing the rapid response ability; The website of Elephant Club was established, and some books and magazines were made into online versions for readers to read and download, which expanded the social influence and laid the foundation for the publication of e-books. At the same time, the agency is also actively engaged in digital publishing of books. According to the publication of this institution, 60 new books are published online every year. The publication of the "Elephant Basic Education Network" and the database is also being actively carried out.

In terms of actively developing copyright trade and implementing the strategy of "going out", Elephant Club has established a professional team for copyright trade, fully considered the feasibility of copyright trade, and determined the focus of introducing copyright. In recent years, it has carried out more than 40 copyright trade 140. In the past two years alone, the agency has sold more than 100 kinds of copyrights, 70% of which are in the direction of traditional culture, far higher than imported copyrights. In the field of overseas sinology, Elephant Club is gradually becoming a domestic publishing base.

In recent years, the price of textbooks has been reduced by 14%, the number of students has decreased by 3% to 4%, and the market competition is unprecedented. Elephant Club still achieved good business performance of increasing sales revenue year after year and greatly reducing book and accounts receivable inventory. At present, Elephant Publishing House is pioneering and innovative in the spirit of being down-to-earth and good at carrying forward the burden, despite the hardships.