However, in today's battlefield of commodity economy, Gui Li has given birth to Gui Li, big and small. After the storm, its ever-changing tricks can no longer make Li Kui jy take it lightly. Isn't it? Gui Li was captured, but in front of Li Kui jy, he kept a straight face and even boasted, often leaving Li Kui jy helpless. Look, jy in Li Kui and PK in Gui Li are really thrilling! Scene reproduction 1
Dr. Yang Qibiao, a returned functional water expert, won the national invention patent with him? The "Water Life" micro-electrolysis water generator entered CCTV, and showed TV viewers and experts on the spot through the column "Approaching Science" that water instantly transformed ordinary water into livable water with weak alkalinity, small molecular groups and negative potential. Therefore, CCTV awarded Dr. Yang the "New Golden Idea Technology Invention Award".
Li Kui jy meets Gui Li? "Water life" fish in troubled waters, causing millions of claims. The continuous sales of "Water Life" all over the country have made some unscrupulous speculators jealous. Various cottage brands are competing to come out. In May, 2008, a product named "Shuiyi" was widely publicized with the help of the difference of the word "Shuiyi" and the similarity in pronunciation. On July 24th, 2008, ShuiYisheng Company was forced to file a lawsuit against unfair competition of ShuiYisheng products produced by Nanjing Xiong Fei Biotechnology Co., Ltd., and filed a claim of one million yuan. ? Deception 1 Some counterfeit products completely imitate the "Water Life" product in product name, appearance, advertisement and even packaging by randomly adding solid materials that have not passed the safety inspection and invention patent in ordinary water cups, and use the Internet and local newspapers to publicize and confuse people. These counterfeit products are usually sold in small pharmacies. Ask its sales staff if they have the safety inspection certificate of relevant departments, and the other party says that they are only responsible for sales and know nothing about other products. To be sure, the operators of these counterfeit products are totally irresponsible hype!
It seems that products such as "Shuiyisheng" are the real "Gui Li" lurking in the market, trying to disturb consumers' sight by advertising and packaging similar to "Shuiyisheng", exaggerating efficacy propaganda, false certification reports and low sales prices, so as to confuse the fake with the real and shoddy!
Selling counterfeit products will be sanctioned by law. At present, the market is flooded with some products from 200 to 300 yuan. The consumer felt bad after purchasing and using it, and asked for a refund. The sales terminal refused to handle it for various reasons and wanted to find a manufacturer. There is no information about the manufacturer in the newspaper. In Tianjin, this kind of fraudulent behavior of counterfeit product operators has angered consumers, and there are constant complaints every day, which has caused extremely bad influence. Shuiyisheng Company has obtained evidence and collected data from outlets and stores selling such products. While suing Shui Yisheng, we will also take legal measures against its illegal sellers to get justice for consumers! At the same time, our reporter also reminds consumers to distinguish clearly when purchasing products. Don't buy "fake goods" just because they are cheap, but it will have a bad influence on your health and you will regret it! ? Scene reproduction 2:
In recent years, following the trend has become one of the screen features. When "super girl" and "fashion show" are on fire, "fast man" and "sing it" will follow; As soon as "I love to remember lyrics" became popular, "Who dares to sing" and "challenge the microphone" mushroomed; "If You Are the One" became an instant hit, and various TV speed-dating programs were ready to come out. Before and after the comparison, the production mode and hosting style are similar. Jiangsu Satellite TV's new talk show "Always Ready" collided with Hunan Satellite TV's "Everyday Up" in genre and broadcast time. Hunan Satellite TV's Brave Rush has gained many cloned versions. Generally speaking, Jiangsu Satellite TV's Challenge 100%, Tianjin Satellite TV's Happy Family Tour and Zhejiang Satellite TV's My Best Rush all followed suit, and My Best Rush was even dubbed as "the cottage version of Brave Rush". Some viewers pointed out that "If You Are the One" is very similar to "Let's date". He Jiong, the host of Hunan Satellite TV, stood on the stage of blind date, and Murphy, the host of Jiangsu Satellite TV, also shined on the stage of blind date.
Deception 2:
The twin brothers on the screen also brought new problems. Last year, "Who dares to sing challenge the microphone" staged a copyright dispute. This year, in the face of the soaring ratings of If You Are the One, Hunan Satellite TV, which introduced the British Fremantle media《take me out "program model to create" Genuine "and" Let's Date ",couldn't sit still, shouting that the program model was maliciously copied and wanted to complain to the SARFT and other departments. Li Hao, deputy editor-in-chief and spokesperson of Hunan Satellite TV, said: "In recent years, Hunan Satellite TV has introduced the world-class TV program mode and carried out local innovation. Because of the tight production time, I have been too busy to take care of him, and I am more tolerant of all kinds of infringements, such as the pirated broadcast of Princess Zhu Huan, the unreasonable plagiarism of many programs such as Happy Camp, Everyday, and Brave. The TV industry should be self-disciplined. "
If the variety show models are similar, is it "plagiarism"? Professor Ge, a doctoral supervisor at Shanghai University, believes that imitation that stays on the surface is not plagiarism. In the era of cultural and creative industries, stealing core ideas is the real plagiarism. He pointed out that the root of frequent plagiarism lies in the loss of cultural originality.
Plagiarism and following the trend lead to vicious competition in the industry. In this regard, Ge Hongbing believes that it is necessary to oppose piracy and prevent it from becoming ubiquitous. When necessary, it is necessary to provide external help and protection with the help of management, so that entertainment programs can enter a benign market competition atmosphere. There are antique appraisal centers and cultural relics appraisal centers in China, but the research on cultural and creative industries is not enough. It is necessary to learn from Britain and America and set up relevant cultural and creative industry centers.
Although "Li Kui jy" needs protection, the appearance of "Gui Li" is not meaningless at present. Although the phenomenon of following the trend frequently occurs, the audience undoubtedly has more choices when the ratings of David are competing with each other. Compared with who is "Li Kui jy" and who is "Gui Li", the audience is more concerned about which program is better. Once a more creative "Gui Li" appears, the stagnant "Li Kui jy" will soon be surpassed.
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"A few days ago, I bought a 2G USB flash drive in an electronic store in 60 yuan. After using it, I found that files and data that seem to exceed a certain capacity will' disappear' on their own, and the transmission speed is also very slow. Later, I checked the attributes to know that its capacity is far less than 2G, probably more than1g. " The user's text tells his own experience. Therefore, the author specially consulted Kingston's product technical service support hotline. After online verification, it turned out that Wenwen bought a fake. Last weekend, the author found in a well-known electronic store that the "active" Kingston brand flash drives on the market are mostly DataTraveler series, which is also the key imitation object of the cottage factory. When the author asked a dealer to look at the brand's 2G products, he bluntly said: "licensed 70 yuan, parallel imports (that is, fake goods) 55 yuan, parallel imports can not be lower than 45 yuan." Dealers took out both licensed products and parallel imports, presenting two almost "identical" products to the author. "First of all, the licensed logo fonts, font boxes and warranty cards on the back are reflective; Secondly, the shell is bright and slightly heavy, and the concave-convex groove on the right side is clear. Moreover, the dust cover of the fake is so tight that it can only be pulled off by force. The dust cover is really moderate and can be pulled off with a light pull. Finally, when you touch the licensed side with your hand, you will obviously feel the dividing line after the merger of the two halves. " Under the dealer's demonstration, the author did not notice the obvious difference. However, although the appearance is almost indistinguishable, "the capacity is expanding, the file can't be opened, the transmission speed is slow, and the stored data is lost or unformatted." It is a common problem of cottage products. From the earlier domestic well-known brands such as Ziguang to the current international brand Kingston, there have been counterfeiting phenomena. This' cottage' model did not appear recently, but it was only recently labeled with the concept of' cottage'. " According to industry insiders, these counterfeit products are characterized by "looking for big brands at home and abroad, with an appearance of 80% to 90%, even warranty cards and anti-counterfeiting telephones". From the appearance, it can be confused with the real thing, but the actual quality is far from it. Trick secret 3:
Mass production of underground factories, the spread of the cottage trend "genuine and counterfeit goods are basically in the same price range." If there is fluctuation, the price is similar. How do we know? " The user Wen Wen asked questions after confirming that he had bought counterfeit goods. There are many similar questions on the Internet. The ultra-low competitive price and excellent camouflage skills of cottage products really make it difficult for consumers to distinguish between true and false. According to users' feedback, many people bought fake U-disks of well-known brands, and even faked their phone numbers for anti-counterfeiting inquiries. When they called, they were told that they were genuine. If it is verified on the manufacturer's website, you will get such a display result-"The product serial number can be found, but the product serial number has been queried and verified a month ago". Obviously, this "cottage trend" is spreading rapidly. "The fraud model has always existed, and it began to spread on a large scale at the end of last year, and it has intensified today." A U disk dealer said, "International brands are easily accepted by consumers. When consumers face internationally renowned brands, their vigilance will be relaxed. Moreover, brands like Kingston used to have a good reputation in the memory field, so their counterfeit products are particularly tight. " According to relevant sources, there are dozens of underground factories producing counterfeit U-disks in China. Some large-scale factories can produce hundreds of thousands or even millions of low-quality USB flash drives a month, and most of them will be labeled with other brands and sent to all parts of the country. There have been several enterprises with an annual output value of more than one billion yuan in the domestic U disk industry, but it is hard to find them at present. "These cottage factories have seriously threatened the healthy development of the industry." Some insiders said that without these factories, international brands would not become "parasitic" objects of fake and shoddy products. But another insider has a different view. "The USB flash drives produced by some cottage factories are not completely undesirable. If you don't use inferior chips and fake famous brands, ultra-low prices are not without opportunities. Just like in the field of mobile phones, there are also cottage enterprises gradually gaining market recognition. " He believes that the "cottage factory" should not be "killed with one stick", but should also be viewed from two aspects. It is only those counterfeiters who should be attacked from the industrial and commercial justice. Skill analysis:
How rampant and overbearing Gui Li is today! Their pirated books, pirated teaching AIDS, pirated calligraphy and painting, pirated calligraphy and painting, pirated software ... are unstoppable and everywhere. If you are caught off guard, you will fall into a trap. Market economy is legal economy. If those who break the law can repent and turn over a new leaf, if those who make mistakes can get lost, it will still be useful to the people and society. But don't learn from Gui Li, and go into darkness by crooked ways. Making the same mistake as Gui Li will ruin your life sooner or later. As early as 70 years ago, Lu Xun warned the world: "Playing tricks is skillful and effective, but there are limits, so there are no people who have achieved great things by this." I believe that, despite Gui Li's efforts, China's old saying will finally come true: the organs are exhausted, but a tiny loss is a thousand miles away. Alas, not sad consumer guide:
Piracy has seriously damaged the development of many industries in China. The development of China's national software, film and television, and book industries is facing severe survival pressure due to piracy. Piracy squeezes the market of genuine products, which hinders the healthy development of the industry. Piracy has seriously damaged our own construction environment. Pirates seek huge profits through illegal means, which destroys the legal system and the environment of civilized competition. Creating a good copyright environment is the international responsibility of a big country. After China's entry into WTO, only by creating a favorable environment for respecting copyright can China's economic exchanges with the international community be better promoted. Combating piracy is the consistent attitude of our government.
We should take the initiative to reject goods that infringe copyright, because businesses do not sell goods according to their legitimate rights and interests, and we should show contempt for those "law-blind businesses". We should know that copyright is a series of exclusive rights granted by law to creators of literary, artistic and scientific works, and it is a variety of rights enjoyed by authors according to law. For our consumers, consciously buying and using genuine products can not only enable creators to enjoy legitimate rights and interests, but also respect their labor. Therefore, we should protect the creator's own copyright, start from me and refuse piracy.