What are the skills of opening a store with more products?
1, store target crowd positioning
Mastering the target group positioning of goods aims to increase the number of fans and enhance the stickiness of fans.
For example, if your product is aimed at people who live in Ma Bao or at home, then you need to know which platforms they often hang out on, promote them on these platforms, and turn public domain traffic into private domain traffic.
After converting it into private domain traffic, distribute benefits, activate private domain traffic every day, and don't let fans become dead fans. The stickiness of fans has improved, and naturally your products will have stable sales.
2, play the role of activities
Activities are not just about increasing sales. Many businesses will even lose money after participating in activities, because activities can not only increase sales, but also get more exposure and display, bringing more traffic to stores.
Besides official activities, shop activities are also very important. Many official activities have a threshold, which seems a bit unfriendly to novice shops.
But if you don't have the strength, then prove your strength. The good effect of store activities, promotion and publicity will naturally be recognized by the government, which will be very helpful for participating in higher threshold activities in the future.
3. Commodity evaluation
Now buyers basically go to see the evaluation of goods. The evaluation of goods is word of mouth. Goods with good reputation can't be sold naturally. Even if more traffic is given to goods with poor reputation, the sales volume may not necessarily go up.
Therefore, managing commodity evaluation is also a skill that must be mastered in operation, and after-sales problems should be properly solved. After all, once you leave a bad review, the sales of goods and even stores will be affected.
Cash back praise and give some small gifts are all ways to increase praise. Of course, the quality of the product itself is the most important. By using the methods mentioned above while ensuring the quality, word of mouth will accumulate.
4. Output efficiency
Many novice businesses will receive delivery overtime, fake logistics, fake tracks and other issues. , thus dispelling the enthusiasm of many businesses. Therefore, distribution management is also one of the necessary skills for operation, ensuring the punctuality and distribution efficiency of logistics.
Violation of the regulations will not only be financially punished, but also the shops will be affected. If it is serious, the store will be closed directly (officials keep the store in a dark room and no consumers can patronize it), so don't think that an occasional violation is harmless.
5. Customer service training
Customer service is the only channel for consumers to communicate with stores, which is related to the reputation and transformation of stores. All good operations should do customer service training, improve customer service ability and deal with after-sales ability.
Poor customer service often leaves bad reviews or even complaints to the store because of consumers' dissatisfaction in dealing with after-sales service. In terms of conversion, the store has a very large stable flow, but the conversion is low, resulting in the loss of a large number of accurate customers.
The long-term operation of a store relies heavily on repeat customers. Consumers who come for the first time are not satisfied with customer service, and it is very unrealistic to want others to come for the second time.