1, Amazon China is a B2C e-commerce website in China, formerly known as Joyo. After being acquired by Amazon, it became its subsidiary. Business books, audio-visual software, books, movies, etc. Joyo. Com was established in 2000, providing customers with all kinds of books, videos, software, toys, gifts, department stores and other commodities.

2. Dangdang is a well-known comprehensive online shopping mall, which is jointly invested by Cowen Company, American Tiger Fund, American IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund).

Dangdang products

In the category of books, Dangdang occupies more than 50% of the online market share, and books not only lead with 43.5% of the market share. Dangdang's book order conversion rate is as high as 25%, much higher than the industry average of 7%, which means that every four people browse Dangdang, an order will be generated.

Dangdang has many killers to be the first in book retail, such as the lowest return rate and the fastest payment to the publishing house when all kinds of books are put on the shelves. It is precisely because of these advantages that the publishing house gives Dangdang the lowest purchase discount, so Dangdang has a competitive price advantage.

The data shows that, including the sales business of platform books, the total number of Dangdang books SKUs reached 4 million, including 654.38+000-2 million foreign literature and 654.38+000 million self-operated books SKUs.