Chapter I Overview of Automobile Marketing
Section 1 The concept of automobile marketing
Section 2 Functions and Functions of Automobile Marketing
Section III Current Situation and Development of China Automobile Market
Think about a problem
Chapter II Strategic Planning and Marketing Management of Automobile Enterprises
Section 1 Strategic Planning and Strategic Choice of Automobile Enterprises
Section 2 Marketing Management of Automobile Enterprises
Think about a problem
Chapter III Analysis of Automobile Marketing Environment
Section 1 Overview of Automobile Marketing Environment Analysis
Section 2 Macro Environment of Automobile Marketing
Section 3 Micro-environment of Automobile Marketing
Section IV Environmental Analysis Methods of Automobile Marketing
Think about a problem
discuss a problem
Chapter IV Analysis of Purchase Behavior in Automobile Market
Section 1 Analysis of Purchasing Behavior in Private Consumer Market
Section 2 Analysis of Group Business Market Purchase Behavior
Think about a problem
Chapter V Investigation and Forecast of Automobile Market
Section 1 Research on Automobile Marketing
Section 2 Automobile Market Forecast
Section 3 Automobile Marketing Information System
Think about a problem
Chapter VI Automobile Market Competition Strategy and Target Marketing
Section 1 Automobile Market Segmentation
Section 2 Target Market Selection
Section 3 Market Positioning of Automobile Enterprises
The fourth quarter automobile marketing competition strategy analysis
Think about a problem
Chapter VII Automobile Product Strategy
Section 1 Automobile Products and Product Combination Strategy
Section 2 Life Cycle and Marketing Strategy of Automobile Products
The third quarter automobile new product development strategy
Section IV Brand Strategy of Automobile Products
Think about a problem
Chapter VIII Automobile Price Strategy
Section 1 Overview of Automobile Price
Section 2 Objectives and Procedures of Automobile Pricing
Section 3 Basic Methods of Automobile Pricing
Section 4 Pricing Strategy of Automobile Products
The fifth section correctly views the price reduction behavior of China automobile market.
Think about a problem
Chapter IX Automobile Distribution Strategy
Section 1 Overview of Automobile Distribution
Section 2 Distribution Channels of Automobile Products
Section 3 Management of Automobile Distribution Channels
Think about a problem
Chapter 10 Automobile Promotion Strategy
Section 1 Automobile Promotion and Promotion Combination Strategy
Section 2 Promotion and Promotion Management of Automobile Personnel
Section 3 Automobile Advertising Decision-making
The fourth quarter * * * the relationship in automobile sales
Section 5 Business Promotion
Think about a problem
Chapter III XI Automobile Service and Customer Satisfaction Strategy
Section 1 The concept of automobile service
Section 2 Automobile Service Marketing Management
Section 3 market portfolio Strategy of Automobile Service
The fourth quarter customer satisfaction strategy
Think about a problem
Chapter XII Automobile Marketing Practice
Section 1 Automobile Marketing of 4S Shop
Section 2 Basic Rules and Skills of Automobile Sales
Section 3 Automobile Marketing Business Process
The fourth quarter customer management strategy
Think about a problem
Chapter XIII Second-hand Car Trading
Section 1 Current Situation and Development of Used Car Market
Section 2 Evaluation and Pricing of Used Cars
Section 3 Used Car Trading
Think about a problem
refer to